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Turn existing Cloud credits into customer insights with Purple Guest WiFi — now available on Google Cloud Marketplace!

How can you get valuable customer insights without getting in the way of their experience? Discover practical ways to collect in-person feedback without annoying your guests.

With the rise of zero-click searches, it can be hard to truly understand your customers. Here’s how to harness first-party data through Guest WiFi and transform every visitor into actionable insights.

In an era of AI, many marketers turning their attention to first-party data — and for good reason! Learn what first-party data is, and why it's the answer to overcoming AI data dread, with our guide.

Industry disruption is unavoidable — especially for service providers and resellers. Learn how to win amidst the disruption with our free Guest WiFi, Connect.

The new approach consolidates Purple's existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.

In the summer of 2024, Purple became B Corp certified, joining the 9,500+ global businesses and 2,500+ UK businesses that have earned the badge of sustainability

Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you've likely used Blue Dot navigation

WiFi email capture allows you to exchange guest WiFi access for a user's email address. How to Capture Emails Using Your Guest WiFi One way to capture emails is

Bandwidth management is a process to optimize and distribute a network's internet bandwidth. This helps businesses allocate bandwidth to important operations

Disruption of Device Tracking Without MAC randomization, individual devices will broadcast a single unique MAC address which can be monitored and allow business

Public Wi-Fi and iOS 18 For businesses and IT teams, a notable change in the iOS 18 update is the implementation of MAC address randomization.

WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build

Bandwidth Usage in Guest Networks Streaming, social media, and browsing are common activities on guest WiFi networks. Some guests also use bandwidth to download

OpenRoaming allows automatic WiFi connections across different networks. It allows guests to stay connected at places like shopping malls, airports, and large

What is MAC Randomization? A MAC address is a unique identifier assigned to a device's network interface. MAC addresses generally remain constant and allow

Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated 23rd September 2024 Apple's commitment to user privacy is commendable, but their

Indoor mapping and wayfinding help users find their way through indoor settings like malls, airports, hospitals, and large office buildings. They digitally crea

Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted

An Indoor Positioning System (IPS) is used to locate equipment and/or people inside a building. IPS is designed for indoors, while GPS systems are generally use

Wayfinding technology in airports helps passengers navigate airport spaces efficiently. Several components underpin this technology: Digital Signage: Electronic

Guest WiFi increases customer satisfaction, improves communication, and tech-savvy travelers expect seamless connectivity wherever they go. Offering guest WiFi

Company achieves recognition for the third consecutive year Purple, the intelligent spaces company, today announced its recognition as a Visionary in the 2024

RTLS operates by tagging objects or individuals with devices that emit signals. These signals are then captured by a network of receivers that calculate the tag

Are you ready for a wireless hardware refresh? Answer three simple questions to discover how many access points you need

Tired of complicated pricing models? We've made it simple. Just tell us a few things about your business and we'll give you a customized price in under 60 seconds!

Purple powers the customer experience in 80 thousand venues. Take advantage of our industry benchmark knowledge and calculate your ROI in less than 60 seconds.

Purple's solution went live in Paignton Zoo in late 2016 and has helped drive Paignton to discover a lot of valuable customer insights.

PizzaExpress UAE is working with Purple and CDW to offer fast, free and secure guest WiFi to customers while gathering valuable analytics.

Sarasota Memorial Hospital, in conjunction with Purple, became the first hospital in the United States to deploy an indoor wayfinding app.

St George’s Hospital is one of the largest NHS hospitals in the UK and chose Purple to deliver a seamless method of connectivity for patients and visitors.

Purple’s WiFi and analytics solution was deployed onto 375 existing Cisco access points located across The Queen Elizabeth Hospital site in July 2016.

See how long-distance rail company Avanti West Cost was able to obtain a 463% return on WiFi investment with Purple.

Long-distance rail experiences are changing. See how Purple helped c2c turn 81,601 WiFi users into a 151% ROI.

Learn how Croydon Health Services saved £730,812 in missed appointment costs since implementing Purple's digital wayfinding in their healthcare facility.

Pizza Express is working with Purple and Redcentric to deliver a free, fast and secure guest WiFi network and tailor the diner experience.

Learn how Croydon Health Services saved over 80,000 hours of staff time since implementing Purple's digital wayfinding solutions in their healthcare facility.

How AGS Airports achieved an 842% ROI using Purple’s tiered bandwidth capabilities to drive additional revenue from WiFi users.

Learn how VCU Health are improving patient experience using Purple’s digital wayfinding solution across their 8 campuses

How Purple helped Harrods turn 600,000 WiFi logins into 57X return on investment.

McDonald's Belgium partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network.

Brussels South Charleroi Airport introduced new flight destinations by utilizing Purple’s MicroSurveys, enhancing their travelers’ experience, resulting in a huge ROI.

Purple and Cisco are excited to be working with Walmart Canada to help deliver a fast, free and secure guest WiFi network.

Since the installation in July, the Miami HEAT has seen over 290,000 people connect to the WiFi with an average of 28,000 per month.