We are Purple

Helping spaces to thrive: the ultimate tool to understand, identify and improve guest experience.

Initially started in 2012 out of frustration for poor guest WiFi connection, Purple has evolved into the ultimate tool for businesses to turn their physical venues into intelligent spaces. Today, Purple helps physical venues thrive by enhancing visitor experiences, optimizing staff efficiency, and driving additional revenue with our hardware-agnostic indoor locations services.

Enhances visitor experiences
Optimizes staff efficiency
Drives additional revenue

Meet our leadership team

Gavin Wheeldon

Chief Executive Officer (CEO)

Pete Lee

Chief Operating Officer (COO)

Iain Jewitt

Chief Technology Officer (CTO)

Tom Hackett

SVP Professional Services

James Kean

Chief Financial Officer

Non Executive Directors

Sir Terry Leahy

Chris Dedicoat

Andy Dancer

Gavin Patterson

Stefan Nowakowski

This is who we do it for

data points collected

visits across 86k+ venues

350

unique users with 99.9% uptime

Our Values

Make it happen

Regardless of what obstacles or challenges we encounter, we are committed, hardworking, resilient and reliable. We find the solution and we get sh*t done.

In it together

The team is more important than the individual; we’re approachable and we challenge and support one another for the greater good of the business.

Playful and positive

Life’s too short to take things too seriously, we’re resilient when things don’t go the way we planned and the glass is always (at least) half full.

No drama

Things don’t always go right, having a hissy fit over it won’t help the situation. We are pragmatic with our approach, we adapt our thinking and ask for help if we need it.

Know your stuff, keep learning

As A-Players, we know that we don’t know everything. We don’t accept complacency and our curiosity drives us to strive for continuous personal growth.

No bullsh*t, no politics

Seriously! We are honest and trustworthy and we don’t have agendas; we hold each other accountable and give feedback directly.

Raise the bar

At Purple we have a "go-big" mentality, fueled by curiosity, innovation, and a commitment to constantly raising the bar. We aim high and push the boundaries of what's possible.