Skip to main content
English (UK)
WiFi for caravan and holiday parks

Turn every family that connects into a family that books again

Guest WiFi that builds your rebooking list, paid WiFi tiers that earn their keep, a private network in every owner's holiday home and secure access for staff, tills and barrier gates. One platform, on the access points already across your park.

  • Consented guest data for next season's bookings
  • Paid WiFi by card, PayPal or Apple Pay
  • A private network for every owner
  • xPSK for tills, gates and cameras
A family arriving at a holiday park reception lodge, with static caravans and lodges in the green parkland behind
Welcome back, the Hughes familySecond break this year, opted in to offers
Owner network connectedLodge 42, TV and speaker in their own bubble
Runs on the access points already across your parkCisco MerakiHPE ArubaRuckusJuniper MistUbiquiti UniFiCambiumExtremeFortinet
The gap

Your park WiFi carries thousands of guests a season. It knows none of them.

A holiday park is a hotel, a residential estate, a bar and a business site on one plot of land. Guests on a week's break, owners who return every weekend, a clubhouse full of families and a seasonal team all share the same network, and most parks run it with one password and a router in reception. That shows up in four places.

A typical holiday park today

  • A WiFi password on a laminated card in every caravan, and no idea who has used it
  • Free WiFi for everyone, at the same speed, whatever they need it for
  • Owners on the same network as every holidaymaker, or buying their own broadband
  • Tills, barrier gates and cameras sharing a key with seasonal staff phones

With Purple

  • Guests sign in once, opt in to offers and are recognised when they come back next season
  • A free plan for everyone and paid tiers for families who stream, game and work
  • Every owner gets a private network bubble that works the moment they arrive
  • Every device has its own key and every member of staff signs in as themselves
One platform, four networks

Guests, owners, staff and devices, each on the right network

Four networks that would normally mean four suppliers, run from one dashboard on the access points you already own.

Holiday guests

Know which families came this summer, and invite them back

Connecting to the WiFi is one of the first things a family does after unloading the car. Purple turns that moment into first-party data: a branded sign-in, a clear opt-in and a guest profile that builds break by break. When The K Club moved to Unified Accounts, its marketing opt-in rate rose from 42% to 81% in the first week.

  • Unified Accounts recognise returning guests across every park in your group
  • A different welcome page in the clubhouse, the pool and the entertainment venue, set by where the guest connects
  • Consented data flows to HubSpot, Braze, Salesforce, Airship or SevenRooms, plus 400+ more connectors
  • UK GDPR consent with a full audit trail, so your rebooking emails go to people who asked for them

Kingsbarns Distillery shows guests a different branded page depending on where they connect on site, and grew its marketing opt-ins by 5%.

Explore guest data
A parent relaxing on a caravan decking area with a phone and a cup of tea while children play at a distance on the grassGuest data
Holiday home owners

Broadband at home, in a holiday home on your park

Owners expect their lodge or static caravan to work like their house: the smart TV, the speaker and the games console just connect. Purple creates a Private Area Network for each owner, so their devices find each other and stay invisible to every other pitch, all on one park-wide network with WPA3-Enterprise security intact.

  • Owners onboard a phone or laptop in about 60 seconds with the Purple app, with no engineer visit
  • Smart TVs and consoles that cannot open a browser join with a private iPSK passcode
  • Give family or letting guests a time-limited key that expires when their stay ends
  • Access ends when an owner sells, with no router to collect and no shared password to change

Unlike a router in every caravan, a Private Area Network is created per person at sign-in, so it is ready the weekend an owner arrives and follows them anywhere on the park.

Explore multi-tenant WiFi
An older couple on the sofa in their holiday lodge casting a film from a phone to a smart TVOwner networks
Staff and devices

Seasonal staff and park systems, off the guest network

Parks take on a new team every spring and lose most of it in autumn. Staff sign in with their own work account, so access starts on day one and ends when they leave. Everything that cannot sign in, from tills and barrier gates to cameras and sensors, gets its own key and VLAN with xPSK.

  • Staff sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers are revoked automatically
  • Tills, barrier gates, door controllers, CCTV and sensors each get a private key, revocable one at a time
  • Time-limited keys for contractors and maintenance teams, with no device management needed
  • Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
Explore xPSK
A park maintenance team member checking a tablet beside a barrier gate at the park entranceStaff and xPSK
One platform instead of four suppliers

How most parks run WiFi today, and how it runs with Purple

Everything a holiday park network has to do, delivered as a service on the hardware you already have.

What you need
The usual way
With Purple
Guest sign-in
One password, printed in every caravan
A branded sign-in with UK GDPR consent and data sent to your CRM
Paid WiFi
A separate voucher system, or none at all
Tiered plans paid by card, PayPal or Apple Pay
Owners' holiday homes
A router per caravan, or owners left to arrange their own
A Private Area Network per owner on one park-wide network
Tills, gates and cameras
One shared key, changed every time it leaks
A private key and VLAN for each device
Seasonal staff
A staff password that outlives every season
Sign-in with Entra ID, Okta or Google, revoked when they leave
Hardware
Often tied to one vendor's licence
Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi and more
A holiday park general manager and marketing lead reviewing a calm dashboard in the park's reception lodge
Proof from resorts, leisure and residential

What guest data and private networks deliver on Purple

The K Club nearly doubled its marketing opt-in rate in a week. Merlin's attractions averaged a 61% opt-in rate across three continents. And in one US multi-dwelling deployment, 500 homes run on a single network fabric instead of 500 routers, with premium tiers sold to residents as a new revenue stream.

81%
marketing opt-in at The K Club, up from 42%
61%
average opt-in across Merlin attractions, 174k opted-in records in three months
500
homes on one network fabric, instead of 500 routers
0
data breaches since 2012. ISO 27001 certified.

Figures from Purple customer results: The K Club, Merlin and a Purple partner deployment in a US multi-dwelling building, plus Purple platform data.

Cover of the Purple Caravan and holiday parks WiFi brochure

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

Get the brochure

Your name and email is all we need. The download appears straight away.

How it works

Live before the season starts, without new hardware

  1. 1

    Point your access points at Purple

    We configure the guest, owner, staff and device networks on the access points already across your park.

  2. 2

    Design your sign-in and plans

    Brand the welcome pages for each area of the park, set your free and paid tiers and connect your CRM.

  3. 3

    Onboard owners, staff and devices

    Owners join through the Purple app, staff sign in with their work account and every device gets its own key.

Talk to our hospitality team

See your park on one network platform

Tell us about your park, from pitch count to clubhouse, and we will show you how guest, paid, owner, staff and device access would work on your hardware.

  • Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
  • Guest data to HubSpot, Braze, Salesforce and 400+ more connectors
  • ISO 27001 certified, UK GDPR compliant, B Corp

Book a holiday park demo

A 30-minute call with someone who knows holiday park networks.

Holiday park WiFi questions, answered

What park owners, operations and marketing teams ask us most

Do we need to replace our access points?

No. Purple is software that runs on the access points you already own, including Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet. If you are extending coverage across pitches, your installer designs the outdoor network and Purple runs on top of it.

Can owners and holidaymakers share one network safely?

Yes. Each owner gets a Private Area Network, so their smart TV, speaker and console can see each other and nothing else. Holidaymakers sign in through the guest network, and staff and park devices sit on their own networks, all on the same access points.

Can we charge for faster WiFi?

Yes. Keep a free plan for every guest and add paid tiers priced by speed, duration or number of devices. Guests pay by card, PayPal or Apple Pay on the sign-in page, and revenue is reported per park.

How does guest WiFi help us fill next season?

Guests opt in to marketing when they sign in, with UK GDPR consent recorded, and their details flow to your CRM through 400+ data connectors. Unified Accounts recognise them when they return to any park in your group. The K Club raised its opt-in rate from 42% to 81% this way.

What happens when an owner sells their holiday home?

You remove their access and it ends straight away. There is no router to collect and no shared password to change, and the new owner gets their own private network when they sign in.

How do tills, barrier gates and cameras connect?

With xPSK. Each device gets its own key and VLAN, bound to the first device that uses it. You can revoke one key without touching any other device, and there is no per-device licence.

Where is guest and owner data held?

Purple is ISO 27001 certified and UK GDPR compliant, with RADIUS regions in the UK, EU and US, and has had zero data breaches since 2012.

Featured products for Caravan and holiday parks

The Purple platform pieces most Caravan and holiday parks venues deploy on day one.

Recommended solution for Caravan and holiday parks

WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetize visitor data.

See WiFi for marketing teams →

Related pillar guides

The topical pillars most relevant to Caravan and holiday parks. Each guide is the canonical hub for that area of the platform.

Other verticals running on the same Purple platform.

Speak to an expert

Tell us about your venues and we'll show you how Purple fits.