Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.
What Are the Benefits of WiFi Marketing?
WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build
Bandwidth Management Tips
Bandwidth Usage in Guest Networks Streaming, social media, and browsing are common activities on guest WiFi networks. Some guests also use bandwidth to download
MAC Randomisation 101
What is MAC Randomisation? A MAC address is a unique identifier assigned to a device's network interface. MAC addresses generally remain constant and allow
MAC Randomization 101
What is MAC Randomization? A MAC address is a unique identifier assigned to a device's network interface. MAC addresses generally remain constant and allow
.png&w=1920&q=75)
What is OpenRoaming?
OpenRoaming allows automatic WiFi connections across different networks. It allows guests to stay connected at places like shopping malls, airports, and large
What is OpenRoaming?
OpenRoaming allows automatic WiFi connections across different networks. It allows guests to stay connected at places like shopping centres, airports, and large
Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help
Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated 23rd September 2024 Apple's commitment to user privacy is commendable, but their
Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help
Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated 23rd September 2024 Apple's commitment to user privacy is commendable, but their
What is Indoor Mapping and Wayfinding?
Indoor mapping and wayfinding help users find their way through indoor settings like shopping centres, airports, hospitals, and large office buildings. They digitally crea
What is Indoor Mapping and Wayfinding?
Indoor mapping and wayfinding help users find their way through indoor settings like malls, airports, hospitals, and large office buildings. They digitally crea
Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted
Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted
What is an Indoor Positioning System (IPS)
An Indoor Positioning System (IPS) is used to locate equipment and/or people inside a building. IPS is designed for indoors, while GPS systems are generally use
What is an Indoor Positioning System (IPS)
An Indoor Positioning System (IPS) is used to locate equipment and/or people inside a building. IPS is designed for indoors, while GPS systems are generally use
How Wayfinding Technology Can Improve Airport Operations
Wayfinding technology in airports helps passengers navigate airport spaces efficiently. Several components underpin this technology: Digital Signage: Electronic
How Wayfinding Technology Can Improve Airport Operations
Wayfinding technology in airports helps passengers navigate airport spaces efficiently. Several components underpin this technology: Digital Signage: Electronic
Why Airports Need Guest WiFi
Guest WiFi increases customer satisfaction, improves communication, and tech-savvy travellers expect seamless connectivity wherever they go. Offering guest WiFi
Why Airports Need Guest WiFi
Guest WiFi increases customer satisfaction, improves communication, and tech-savvy travelers expect seamless connectivity wherever they go. Offering guest WiFi
