Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.
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For years, providing Guest WiFi has been a balancing act of bad options. On one side, you had open networks with a shared password—easy for users, but a security nightmare riddled with legal risks for you. On the other hand, you had the captive portal: a friction-filled gateway that, despite its data-gathering benefits, created a frustrating experience for visitors, made even worse by modern privacy features like MAC address randomisation.
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