Purple vs Spotipo
Purple and Spotipo sit at different points on the market curve. Spotipo is SMB-focused with transparent mid-market pricing and strong prosumer router coverage (30+ routers including MikroTik, OpenWrt). Purple covers SMB through Fortune 500 with three solution pillars (guest, staff, multi-tenant WiFi), deeper analytics, and enterprise-grade references.
Last fact-checked 2026-04-23. Spotipo: SMB-focused WiFi marketing platform with broad prosumer router support.
Best for Purple
Venues that need a single platform from free/small-business pilot up to multi-site enterprise, with staff WiFi and multi-tenant tooling alongside guest. Also the right call for brands that want first-party data and marketing automation built in.
Best for Spotipo
Small-to-mid-market venues running MikroTik, UniFi, or prosumer routers that want a cleanly priced marketing-first captive portal without enterprise sales overhead.
Feature-by-feature comparison
| Feature | Purple | Spotipo |
|---|---|---|
| Primary market | SMB through Fortune 500 enterprise | SMB and mid-market |
| Product surface | Guest + Staff + Multi-Tenant WiFi, Captive Portal, Analytics, Marketing Automation | Captive Portal, WiFi Marketing, basic analytics |
| Passwordless authentication | Passpoint, EAP-TLS, iPSK, SAML/SSO | Captive portal-focused; limited passwordless auth |
| Hardware support Spotipo has wider prosumer coverage; Purple focuses on enterprise-grade APs. | Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti UniFi, Cambium | 30+ routers including strong MikroTik, OpenWrt, DD-WRT coverage |
| Free tier | Purple Connect — free branded captive portal | Free trial available |
| Pricing transparency | Published pricing calculator | Published transparent tiers |
| Marketing automation | Purple Engage — WiFi-triggered email/SMS, CRM sync | Email capture, basic campaigns |
| Multi-tenant WiFi | Dedicated product with iPSK-based Private Area Networks | Not a core product surface |
| Compliance | ISO 27001, GDPR, CCPA, B Corp | GDPR-ready, basic compliance posture |
| Notable customers | McDonald's, Harrods, AGS Airports, Premier Inn | SMB and mid-market venues |
When Purple is the right call
If you expect to grow — across sites, across solution pillars (guest → staff → multi-tenant), or into marketing automation and first-party data — Purple scales with you. The same platform that runs a pilot on one location covers Premier Inn and Harrods at the other end. Enterprise buyers with Cisco, Aruba, Ruckus, or Juniper Mist will find Purple's track record and professional services stronger.
When Spotipo is the right call
If your entire need is a cleanly priced captive portal on MikroTik or UniFi for a single small venue — and you do not need staff WiFi, multi-tenant tooling, or deep marketing automation — Spotipo is purpose-built for that slot. Their prosumer router coverage is broader than Purple's, and the transparent SMB pricing makes procurement painless.
Frequently asked
Is Purple too enterprise for a small venue?
No. Purple Connect is a free tier designed for small venues — branded captive portal with no credit card and no commitment. You can run a single site on the free tier or graduate to paid plans if you need analytics, marketing automation, or multi-site management.
Does Purple support MikroTik or OpenWrt?
Purple is optimised for enterprise-grade access points (Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti UniFi). If your deployment is MikroTik- or OpenWrt-heavy and you do not need enterprise WiFi security, Spotipo is a better fit for that hardware stack.
Can Spotipo scale to multi-site enterprise?
Spotipo targets SMB and mid-market. Large enterprise deployments with dozens of sites, multiple AP vendors, and regulatory requirements typically outgrow the platform. Purple is designed for that scale — McDonald's, Harrods, Premier Inn, and AGS Airports are Purple customers.
Which has better marketing automation?
Purple Engage delivers WiFi-triggered email and SMS workflows with CRM sync. Spotipo offers email capture and basic campaign tools. For brands that want first-party data pipelines (Purple Capture) feeding marketing automation, Purple is the deeper product.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points — Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti. No hardware swap, live in weeks.
