Better guest WiFi, for one venue or a thousand
Spotipo is a captive portal and WiFi-marketing tool for single SMB venues. Purple does that too - with a free plan to start - plus footfall analytics, staff and multi-tenant WiFi, and the scale to run a thousand sites on one platform. Better guest WiFi whether you run one venue or many.
- Runs on the access points you already own - no hardware swap
- Guest, staff and multi-tenant WiFi from one platform
- Footfall and dwell analytics, not just an email list
- Free Connect tier to start, live in weeks
Start free with Purple
Tell us about your venue and we’ll get you live on the free Connect plan - no card, no commitment.
Join 80,000+ venues. We’ll never share your details.
Branded guest WiFi your visitors just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to your venue. You capture first-party data at the point of connection, and Purple runs it on the access points you already own.
- Customisable splash page, live in weeks
- First-party data captured at sign-in
- Same experience across every site you run
Why venues move from Spotipo to Purple
Spotipo is built for a single SMB venue or small MSP.
Purple runs one venue just as simply and scales to a thousand sites on the same platform.
Spotipo captures guest data and syncs it to email tools.
Purple captures the data and runs WiFi-triggered email and SMS natively, plus footfall and dwell analytics.
Spotipo is captive portal only.
Purple adds staff WiFi with passwordless WPA2/3-Enterprise and iPSK multi-tenant networks.
Spotipo carries GDPR only.
Purple is ISO 27001, GDPR, CCPA and B Corp certified.
Spotipo starts with a 14-day trial.
Purple starts free on the Connect tier, for one venue or a thousand.
One platform, whatever your size
Purple fits a single cafe and a national estate on the same platform. You pick the plan that matches where you are today, and grow into the rest whenever you are ready.
A single venue
Start free with Connect - a branded captive portal, data capture and the Purple App. Add the £69 Purple Hub if you need hardware.
A growing group
Manage every location from one dashboard, with tiered pricing that grows with you as you add sites.
Marketing teams
Footfall, dwell time and repeat-visit analytics, plus WiFi-triggered email and SMS - not just a contact list.
IT and security teams
Passwordless staff WiFi on your existing hardware, with ISO 27001, GDPR and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like for your venue.
Feature-by-feature comparison
| Feature | Purple | Spotipo |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Captive portal with WiFi marketing and white-label sub-accounts |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys, 70+ CRMs | –Data capture with sync to Mailchimp, HubSpot and Zapier |
| Footfall & dwell analytics | ✓Footfall, dwell, repeat-visit and multi-site dashboards | –Guest-data reporting and connection monitoring only |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Captive portal only; no passwordless or RADIUS advertised |
| Multi-tenant / iPSK WiFi | ✓Vendor-agnostic iPSK Private Area Networks for BTR, student and coworking | –White-label sub-accounts for MSPs; no iPSK isolation |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Broad budget-router coverage incl. MikroTik, UniFi, TP-Link Omada |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | ✕GDPR and EU hosting; no ISO 27001 or SOC 2 |
| Multi-site management | ✓Every location in one dashboard, any number of sites | –Sub-accounts for MSPs; built for SMB scale |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕14-day trial only, no permanent free tier |
See how the switch from Spotipo works on your setup.
Just getting started? Purple is free to begin
You do not need a separate tool for a single venue. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for one location. Need hardware? Add the plug-and-play Purple Hub for a one-off £69, no engineer required. Move up to Capture and Engage for analytics and marketing automation as you grow. One platform, from your first venue to your fiftieth.
Frequently asked
Is Purple too enterprise for a small venue?
No. Purple Connect is a free tier designed for small venues - a branded captive portal with no credit card and no commitment. You can run a single site on the free tier or move up to paid plans when you need analytics, marketing automation or multi-site management.
Does Purple support MikroTik or budget routers?
Purple is optimised for enterprise-grade access points (Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, Fortinet), or you can plug in the £69 Purple Hub. Spotipo has wider budget-router coverage for hardware like MikroTik.
Which has better marketing automation?
Purple Engage delivers WiFi-triggered email and SMS workflows with 70+ CRM integrations. Spotipo captures guest data and syncs it to external email tools. For brands that want first-party data pipelines feeding marketing automation natively, Purple is the deeper product.
Is Purple worth it for just one venue?
Yes. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for a single location. Add the plug-and-play Purple Hub for a one-off £69 if you need hardware, and move up to Capture and Engage for analytics and marketing automation whenever you are ready.
Where Purple beats Spotipo
See the product hub and the industries where teams pick Purple over Spotipo.