Purple vs Spotipo
Purple and Spotipo sit at opposite ends of the market. Spotipo is a small, cloud-based captive portal and WiFi-marketing tool with transparent SMB pricing and broad budget-router coverage. Purple covers SMB through Fortune 500 with three products (guest, staff, and multi-tenant WiFi), deeper analytics, marketing automation, and enterprise references and certifications that a single-venue tool does not carry.
Last fact-checked 2026-06-15. Spotipo: SMB-focused captive portal and WiFi marketing tool with broad budget-router support.
Best for Purple
Venues that need one platform from a free single-site pilot up to multi-site enterprise, with staff WiFi and multi-tenant tooling alongside guest. The right call for brands that want first-party data, marketing automation, and ISO 27001-grade compliance built in.
Best for Spotipo
Small venues and MSPs running MikroTik, UniFi, or other budget routers that want a low-cost, transparently priced captive portal with white-label sub-accounts, and do not need enterprise security or analytics.
Feature-by-feature comparison
| Feature | Purple | Spotipo |
|---|---|---|
| Primary market | SMB through Fortune 500 enterprise | SMB and small MSPs |
| Product surface | Guest, staff and multi-tenant WiFi, captive portal, analytics, marketing automation | Captive portal, WiFi marketing, white-label sub-accounts |
| Passwordless authentication | Passpoint/OpenRoaming via SecurePass, EAP-TLS, iPSK, SAML/SSO | Captive portal-focused; no passwordless or RADIUS advertised |
| Hardware support Spotipo has wider budget-router coverage; Purple targets enterprise-grade APs. | Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, Fortinet | Broad budget-router coverage incl. MikroTik, Ubiquiti UniFi, TP-Link Omada |
| Free tier | Purple Connect - free branded captive portal, zero commitment | 14-day trial; no permanent free tier |
| Pricing transparency | Published pricing calculator | Published per-location tiers (from $49 per location/month) |
| Marketing automation | Purple Engage - WiFi-triggered email/SMS with 70+ CRMs and 400+ connectors | Data capture with sync to email tools (Mailchimp, HubSpot) and Zapier |
| Multi-tenant WiFi | Dedicated product with iPSK-based Private Area Networks | Sub-accounts and white-label for MSPs; no iPSK isolation |
| Analytics depth | Footfall, dwell, repeat-visit, demographic insights, multi-site dashboards | Guest-data reporting and connection monitoring |
| Compliance | ISO 27001, GDPR, CCPA, Cyber Essentials, B Corp | GDPR; EU data hosting. No ISO 27001 or SOC 2 |
| Notable customers | McDonald's, Harrods, AGS Airports, Premier Inn | Independent hotels, marinas and SMB venues |
When Purple is the right call
If you expect to grow - across sites, across products (guest, then staff, then multi-tenant), or into marketing automation and first-party data - Purple scales with you. The same platform that runs a free pilot on one location covers Premier Inn and Harrods at the other end, across 80,000+ venues in 90+ countries, with proof like a 57x return at Harrods. Enterprise buyers on Cisco Meraki, HPE Aruba, Ruckus, or Juniper Mist get ISO 27001 certification, professional services, and a deep case-study bench that a small SMB tool cannot match.
When Spotipo is the right call
Spotipo is purpose-built for the small end of the market. If your need is a cleanly priced captive portal on MikroTik or UniFi for a single venue - or you are an MSP wanting white-label sub-accounts - and you do not need staff WiFi, multi-tenant isolation, deep analytics, or formal security certifications, Spotipo's budget-router coverage and transparent per-location pricing make procurement painless. As soon as the brief widens to enterprise scale or compliance, Purple is the safer platform.
Frequently asked
Is Purple too enterprise for a small venue?
No. Purple Connect is a free tier designed for small venues - a branded captive portal with no credit card and no commitment. You can run a single site on the free tier or move up to paid plans when you need analytics, marketing automation, or multi-site management.
Does Purple support MikroTik or budget routers?
Purple is optimised for enterprise-grade access points (Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, Fortinet). If your deployment is built on budget routers like MikroTik and you do not need enterprise WiFi security, Spotipo is a better fit for that hardware.
Can Spotipo scale to multi-site enterprise?
Spotipo is a small vendor focused on SMB and MSP captive portals. Large enterprise deployments with dozens of sites, multiple AP vendors, and regulatory requirements typically outgrow it. Purple is designed for that scale - McDonald's, Harrods, Premier Inn, and AGS Airports are Purple customers.
Which has better marketing automation?
Purple Engage delivers WiFi-triggered email and SMS workflows with 70+ CRM integrations. Spotipo captures guest data and syncs it to external email tools. For brands that want first-party data pipelines feeding marketing automation natively, Purple is the deeper product.
Where Purple beats Spotipo
See the product hub and the industries where teams pick Purple over Spotipo.
Compare Purple with other vendors
Still building a shortlist? See how Purple stacks up against the other vendors teams evaluate alongside Spotipo, or browse every comparison on the captive portal software hub.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points - Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, and Fortinet. No hardware swap, and you can be live in weeks.
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