A captive portal shouldn’t be the ceiling
Spotipo is a captive portal and WiFi-marketing tool for single SMB venues. Purple does that too - with a free plan to start - plus footfall analytics, staff and multi-tenant WiFi, and the scale to run a thousand sites on one platform. Better guest WiFi whether you run one venue or many.
- Free forever for one venue - not a 14-day countdown
- Native email and SMS journeys, not just a Mailchimp sync
- Footfall and dwell reporting beyond connection logs
- Staff and multi-tenant WiFi waiting on the same platform
Go live for free
Tell us about your venue and we’ll get your branded portal running - no card, no trial timer.
Join 80,000+ venues. We’ll never share your details.
The portal is the start of the product, not the whole of it
Like Spotipo, Purple puts a branded splash page in front of your guests - one tap on Google, Apple or email and they are online. Unlike a portal-only tool, that tap also feeds visit analytics, campaign triggers and, when you need them, staff and resident networks.
- Splash page builder with your branding
- Visit analytics accumulate from day one
- No re-platforming when your needs outgrow the portal
Why venues move from Spotipo to Purple
Spotipo is built for a single SMB venue or small MSP.
Purple runs one venue just as simply and scales to a thousand sites on the same platform.
Spotipo captures guest data and syncs it to email tools.
Purple captures the data and runs WiFi-triggered email and SMS natively, plus footfall and dwell analytics.
Spotipo is captive portal only.
Purple adds staff WiFi with passwordless WPA2/3-Enterprise and iPSK multi-tenant networks.
Spotipo carries GDPR only.
Purple is ISO 27001, GDPR, CCPA and B Corp certified.
Spotipo starts with a 14-day trial.
Purple starts free on the Connect tier, for one venue or a thousand.
Pick your starting point - the platform covers the rest
Spotipo serves the small venue and the small MSP. Purple starts in the same place, free, and holds up when the account gets bigger than the portal.
The SMB venue
Free Connect tier: branded portal, guest capture, Purple App. The £69 Hub if your router isn’t supported.
MSPs and resellers
Manage many client venues from one dashboard, on infrastructure already proven across 80,000+ sites.
The growth plan
Footfall and dwell dashboards plus native email and SMS journeys when marketing gets serious.
The bigger brief
Passwordless staff WiFi, iPSK resident networks and ISO 27001-certified compliance - no second vendor needed.
Room to grow into
Start where you are - the platform is already sized.
Feature-by-feature comparison
| Feature | Purple | Spotipo |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Captive portal with WiFi marketing and white-label sub-accounts |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys, 70+ CRMs | –Data capture with sync to Mailchimp, HubSpot and Zapier |
| Footfall & dwell analytics | ✓Footfall, dwell, repeat-visit and multi-site dashboards | –Guest-data reporting and connection monitoring only |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Captive portal only; no passwordless or RADIUS advertised |
| Multi-tenant / iPSK WiFi | ✓Vendor-agnostic iPSK Private Area Networks for BTR, student and coworking | –White-label sub-accounts for MSPs; no iPSK isolation |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Broad budget-router coverage incl. MikroTik, UniFi, TP-Link Omada |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | ✕GDPR and EU hosting; no ISO 27001 or SOC 2 |
| Multi-site management | ✓Every location in one dashboard, any number of sites | –Sub-accounts for MSPs; built for SMB scale |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕14-day trial only, no permanent free tier |
See how the switch from Spotipo works on your setup.
Buy for this year’s venue, not last year’s
A portal-only tool fits the venue you have today. The catch arrives with success: more sites, a marketing hire, a landlord asking about resident networks, a franchise security questionnaire. Purple’s free Connect tier costs the same as Spotipo’s trial - nothing - but the platform above it already answers those next asks, from Capture and Engage analytics and automation to staff WiFi and ISO 27001 certification.
Frequently asked
Is Purple too enterprise for a small venue?
No. Purple Connect is a free tier designed for small venues - a branded captive portal with no credit card and no commitment. You can run a single site on the free tier or move up to paid plans when you need analytics, marketing automation or multi-site management.
Does Purple support MikroTik or budget routers?
Purple is optimised for enterprise-grade access points (Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, Fortinet), or you can plug in the £69 Purple Hub. Spotipo has wider budget-router coverage for hardware like MikroTik.
Which has better marketing automation?
Purple Engage delivers WiFi-triggered email and SMS workflows with 70+ CRM integrations. Spotipo captures guest data and syncs it to external email tools. For brands that want first-party data pipelines feeding marketing automation natively, Purple is the deeper product.
What does moving from Spotipo to Purple look like?
Recreate your splash page on Purple’s builder, point your access points (or a £69 Purple Hub) at Purple, and export your guest list across. Most single-venue moves complete inside a week, and the free Connect tier means both systems can overlap while you switch.
Where Purple beats Spotipo
See the product hub and the industries where teams pick Purple over Spotipo.