Purple vs Stampede
Purple and Stampede are both UK-headquartered guest WiFi platforms with overlapping hospitality and retail customer bases. Stampede is a focused marketing automation play — strong on CRM integrations and review generation, with a clean SMB-to-mid-market price point. Purple covers the same marketing automation use cases but extends further into enterprise deployments, staff WiFi, multi-tenant networks, and venue analytics at scale.
Last fact-checked 2026-05-17. Stampede: UK-based guest WiFi and marketing automation platform targeting hospitality and retail.
Best for Purple
Venues that need a single platform spanning guest WiFi, staff WiFi, and multi-tenant connectivity — or enterprise operators with Cisco, Aruba, Ruckus, or Juniper Mist infrastructure, compliance requirements (ISO 27001, GDPR), and multi-site reporting. Also the right call if first-party data capture feeding a CDP or marketing automation stack is a priority.
Best for Stampede
Hospitality and retail operators — particularly pubs, bars, restaurants, and independent retail — looking for a clean, affordable guest WiFi and marketing automation platform with strong review generation workflows and transparent SMB pricing.
Feature-by-feature comparison
| Feature | Purple | Stampede |
|---|---|---|
| Primary market | SMB through Fortune 500 enterprise | SMB and mid-market hospitality and retail |
| Product surface | Guest WiFi, Staff WiFi, Multi-Tenant WiFi, Captive Portal, Analytics, Marketing Automation | Guest WiFi, Captive Portal, Marketing Automation, Review Generation |
| Review generation Stampede treats review generation as a first-class feature; Purple supports it via email automation. | Via marketing automation workflows (Trustpilot, Google) | Built-in automated review request sequences — a differentiator |
| Staff WiFi | Dedicated product with 802.1X, iPSK, SAML/SSO, VLAN segmentation | Not a core product surface |
| Multi-tenant WiFi | Dedicated product with iPSK-based Private Area Networks | Not a core product surface |
| Hardware support | Cisco Meraki, Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme | Cisco Meraki, Ubiquiti UniFi, and select other enterprise APs |
| CRM integrations | Salesforce, HubSpot, Klaviyo, Mailchimp, Zapier, Webhooks, REST API | Mailchimp, HubSpot, and select integrations via Zapier |
| Analytics depth | Footfall heatmaps, dwell time, visit frequency, zone analytics, multi-site dashboards | Visit counts, registration analytics, campaign performance |
| Compliance | ISO 27001, Cyber Essentials Plus, GDPR, CCPA, B Corp certified | GDPR-compliant; UK data residency |
| Free tier | Purple Connect — free branded captive portal | Free trial available |
| Notable customers | McDonald's, Harrods, AGS Airports, Premier Inn, Newcastle City Council | Hospitality groups and independent venues across the UK |
When Purple is the right call
Purple is the stronger choice when the brief extends beyond guest WiFi marketing — particularly when staff WiFi, multi-tenant connectivity, enterprise AP infrastructure, or ISO 27001 compliance is in scope. Operators with 20+ sites, a CRM/CDP they want to enrich with physical behaviour data, or a procurement team requiring enterprise-grade references (Fortune 500, local government, international airports) will find Purple better suited.
When Stampede is the right call
Stampede is well-suited to independent and small-group hospitality venues — pubs, bars, restaurants, and cafés — that want a simple, affordable guest WiFi and marketing platform with review generation built in. If automated Google and Trustpilot review requests are central to the use case and the deployment is single-site or a handful of venues, Stampede's focused product and SMB pricing make it a competitive option.
Frequently asked
How do Purple and Stampede differ on marketing automation?
Both platforms send WiFi-triggered email campaigns based on visit behaviour — welcome emails, re-engagement flows, loyalty rewards. Stampede's differentiator is built-in review generation (automated Google and Trustpilot request sequences). Purple's differentiator is deeper CRM integration, first-party data pipelines, and the ability to build advanced segmentation from footfall and dwell analytics.
Does Purple offer review generation like Stampede?
Purple supports automated review requests via its email marketing workflows — you can trigger a post-visit email containing a Trustpilot or Google review link based on dwell time or visit count. Stampede treats review generation as a first-class, pre-built feature; Purple requires you to build the equivalent flow in the automation builder.
Can Stampede handle enterprise multi-site deployments?
Stampede targets SMB and mid-market venues. Large enterprise operators with dozens of sites, complex AP infrastructure (Cisco, Aruba, Ruckus), ISO 27001 requirements, or Fortune 500-scale procurement processes typically find Purple better suited. Purple's enterprise tier covers professional services, SLA-backed support, and dedicated account management.
Are both platforms GDPR-compliant?
Yes — both Purple and Stampede capture WiFi registration consent in line with UK GDPR requirements, with audit trails, configurable retention, and unsubscribe propagation. Purple additionally holds ISO 27001 certification and Cyber Essentials Plus, which may matter for public sector or regulated-industry buyers.
Which platform has better analytics?
Purple's analytics suite includes footfall heatmaps, dwell time by zone, visit frequency cohorts, multi-site comparison dashboards, and presence analytics for space utilisation. Stampede provides registration counts and campaign performance metrics. If physical behaviour data and footfall intelligence are core requirements, Purple's analytics are deeper.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points — Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti. No hardware swap, live in weeks.