Retail WiFi Analytics & In-Store Customer Engagement

With Purple, retailers can collect email address, name, date of birth, postcode, and marketing consent at sign-in, plus behavioural data like visit frequency, dwell time, and zone-level footfall from the WiFi session itself. All data capture is GDPR-compliant — consent is recorded per sign-up and data is owned by the retailer, not Purple.

Purple uses your existing AP layout to triangulate device presence by zone (entrance, aisle, checkout, fitting rooms). The result is a heatmap showing where shoppers spend the most time, how they move through the store, and where conversion drop-off occurs — without any cameras or additional hardware.

Yes. Purple ships native connectors for Salesforce, HubSpot, Mailchimp, Microsoft Dynamics 365, and dozens more, plus webhook support for custom platforms. Sign-up events, marketing consent, and presence signals can trigger loyalty enrolment, welcome emails, and re-engagement campaigns automatically.

Purple tracks WiFi sign-ins before and after campaigns and correlates them with repeat visit frequency and dwell time. Campaign-level reporting in Purple Hub shows open rate, click rate, and uplift in footfall attributed to each email or SMS send, giving retailers a direct line from WiFi data to revenue impact.

Yes, when deployed correctly. Purple captures explicit marketing consent at the captive portal and stores it with a timestamp and opt-in source. Consent records are exportable for compliance audits. Purple acts as a data processor under your privacy policy — you remain the data controller.

Guest WiFi is a segmented network for shoppers — open SSID, captive portal sign-in, marketing data capture, and analytics. Staff WiFi uses WPA2/3-Enterprise or iPSK for authenticated, per-employee access on a separate VLAN isolated from guest traffic and the payment network. Purple delivers both on the same access point infrastructure.