安全、无缝且无处不在的访客 WiFi。
想象这样一个世界:访客 WiFi 安全得到保障,合规性是必然,客户连接无缝顺畅,数据共享轻松简单。
通过基于身份的网络,您的 WiFi 可以提供用户所需的一切:安全、无缝的体验,从而推动投资回报率 (ROI) 并提升客户体验。这就是 Purple 的力量。

深受全球场馆青睐
什么是访客 WiFi?
访客 WiFi 是企业和场所为访客提供的独立、安全的无线网络,与员工和支付系统保持隔离。访客通过品牌化的强制门户登录(社交媒体登录、电子邮件、短信或一键登录),场所即可获得关于现场人员的第一手视图:客流量、停留时间和重复访问次数。Purple 在您现有的 Cisco、Aruba、Cisco Meraki、Juniper Mist、Ruckus 或 Ubiquiti 接入点之上,以云层形式提供企业级访客 WiFi,因此无需更换任何硬件。
- 收集选择加入的访客数据,以扩大您的营销数据库
- 通过位置分析评估客流量、停留时间和重复访问次数
- 保持访客流量与员工和支付网络隔离

功能完备的访客 WiFi ✨
安全、合规和无缝连接?我们的访客 WiFi 悉数搞定。🔒 此外,凭借强大的纯净客户数据采集方案,它实现了 IT、营销和投资回报率之间的完美协同。
- 针对 IT 的 ISO 认证解决方案
- 针对营销的纯净联系人列表
- 针对客户的无缝连接
- 经证实的商业投资回报率

安全无虞🔒
不要让连接问题令您头疼。采用企业级保护、WPA2/3 企业加密以及全球合规的访客 WiFi 解决方案,让您的整个团队都能放心依赖,享受完全的安心。
- 99% 正常运行时间
- ISO 认证
- 覆盖现有硬件
- 网络健康分析

开启价值洞察 🔓
停止追逐无效线索,开始通过用户主动选择的订阅来丰富您的 CRM。获取纯净、合规且高意向的联系人列表,以最大化您的营销效果并大幅降低获客成本。
- 符合 GDPR 和 CCPA 标准
- 高意向数据库
- CRM 集成
- 强大的分析功能

专为小型企业打造 ✨
正在寻找适合小型企业的访客 WiFi 解决方案?我们为您提供全方位支持。从功能强大的即插即用 Hub 到营销必备工具,我们的解决方案专为满足您的需求而设计。
- 安全且合规
- 为客户提供无缝体验
- 为小型企业量身定制
- 免费开始使用

始终安全 🔒
不安全的公共网络?这里不存在。我们对安全性极其重视,并已获得 ISO 认证。至于法律责任?我们通过数据最小化原则将其降至最低。无需再担心数据泄露、违规或巨额罚款。基于身份的网络为您提供合规的云端访客 WiFi,让您高枕无忧。
- 认证安全
- 数据合规
- 99.99% 正常运行时间
- 唯一的会话密钥,防止网络嗅探
- 可扩展的解决方案

极致无缝体验 ✨
我们的 Captive Portal 非常出色。但访客呢?他们仍然对填写表单感到厌烦。这就是为什么我们通过 Purple 应用消除了这种阻碍:在单个应用中将无缝连接与自觉选择加入相结合。这意味着潜在客户不再只是为了免费 WiFi 而点击 - 他们是营销部门可以信赖的高意向联系人。
- 轻松的数据共享
- 干净的数据库
- 强大的分析功能
- CRM 集成
- 个性化
全球通用 🌍
我们通过可扩展、安全且无缝的访客 WiFi,让您轻松将各场馆质量欠佳的 WiFi 转化为最大价值。但我们的目标不仅限于卓越的技术。加入拥有超过 80,000 个场馆的全球统一网络,让数字化连接无处不在。
- 经证实的业务 ROI
- 全球统一网络
- 支持 OpenRoaming
- Purple 应用
- 无缝连接
- 数字包容性
更深入地了解您的客户
不再猜测业绩增长的动力。通过强大的网站级分析,助力您的企业真正了解客户和物理空间。深入分析人口统计数据、行为和回访率,比较各场馆的业绩表现,并将洞察转化为即时商机。
- 识别重复访问趋势以增强忠诚度
- 通过 CRM 集成构建数字化档案
- 分析客流量以优化运营
准备好使用访客 WiFi
探索一系列有用的资源和信息,帮助您开始使用访客 WiFi,从技术实施到实用的集成。
面向 IT 领导者的访客 WiFi 标准
评估、部署和管理企业级访客 WiFi 的实用基准 - 专为 IT 决策者编写。

与 Purple 一起重新构想您的 Guest WiFi 潜力
通过 Guest WiFi 开启充满新机遇的世界。立即咨询专家以开始使用。
Guest WiFi for your industry
See how guest wifi works in venues like yours, and how Purple compares to alternatives.
Used in these industries
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One platform, three networks
Explore the authentication stack
RADIUS-as-a-Service
Cloud RADIUS for WPA2/3-Enterprise — EAP-TLS, PEAP, iPSK. No on-prem server, multi-region failover.
WPA2 & WPA3-Enterprise
Secure WiFi with 802.1X on your existing access points. Identity-provider integration, managed certificates.
Passwordless WiFi
EAP-TLS, iPSK, Passpoint, and SAML/SSO. Replace shared passwords with identity-based credentials.
Frequently asked
What is guest WiFi and how does it work?
Guest WiFi is a separate wireless network venues provide to visitors, isolated from the staff and payment networks. A captive portal handles sign-in (social login, email, SMS, voucher, or SSO), the access point places the device onto a guest-only VLAN, and optional analytics track footfall, dwell, and repeat visits. Purple delivers all of this as a cloud overlay on top of your existing Cisco, Aruba, Ruckus, Juniper Mist, Meraki, or Ubiquiti access points.
How do you set up a guest WiFi network?
Setting up a secure guest WiFi network involves four key steps: 1. Create a dedicated VLAN on your network switch to isolate guest traffic from internal networks. 2. Configure a new SSID (wireless network name) on your access points and assign it to the guest VLAN. 3. Set up a captive portal (splash page) to manage visitor sign-in, marketing consent, and bandwidth limits. 4. Implement a cloud overlay platform like Purple to handle authentication (RADIUS), compliance logging, and CRM integrations without replacing your existing Cisco, Aruba, Meraki, or Ubiquiti hardware.
Is guest WiFi secure? What encryption does Purple use?
Yes — when deployed properly. Purple supports WPA2-Enterprise and WPA3-Enterprise on managed SSIDs, OpenRoaming / Passpoint for automatic secure onboarding on compatible devices, and a captive portal on an open-but-monitored SSID as the fallback path. Guest traffic is segmented from staff and payment networks at the VLAN level, and per-session keys prevent devices from decrypting each other.
How do you secure public WiFi for venues?
Securing public WiFi for a venue requires five controls working together: 1. Isolate guest traffic onto a dedicated VLAN - this keeps visitors off your POS terminals, staff systems, and internal network even if a device is compromised. 2. Enforce a captive portal so every user accepts your acceptable-use policy before connecting, creating a timestamped record for any future legal or GDPR disclosure request. 3. Apply per-device bandwidth limits and category filtering - rate limiting prevents one user saturating the connection, while content filtering blocks malware distribution and illegal material. 4. Retain connection logs (device MAC, sign-in time, IP allocation) for the period required in your jurisdiction; most EU and UK operators retain 12 months under applicable law. 5. Audit your consent flows regularly to confirm marketing opt-ins are freely given, specific, and revocable as GDPR and CCPA require. Purple deploys all five controls as a cloud overlay on your existing Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, or Ubiquiti UniFi infrastructure - no hardware replacement needed - and holds ISO 27001 certification with EU, UK, and US data residency options.
Do I need a RADIUS server for guest WiFi?
Only if you want per-user authentication (WPA2/3-Enterprise, 802.1X) or per-device keys (iPSK). Basic captive-portal guest WiFi does not require RADIUS. If you need RADIUS without running one, Purple offers it as a cloud service — see the RADIUS-as-a-Service page for the full product.
What data does Purple capture at guest sign-in?
Whatever you configure — and no more. Typical fields are email, name, and a marketing opt-in; you can also capture phone, date of birth, postcode, venue preferences, or custom fields. Consent is recorded per sign-up for GDPR and CCPA. You control the data; Purple is the processor, not the owner.
How is guest WiFi different from staff WiFi?
Guest WiFi is built for sign-up and experience — branded portals, marketing consent, analytics, and low-friction onboarding. Staff WiFi is built for authentication and security — per-user credentials via WPA2/3-Enterprise or iPSK, identity-provider integration, and per-device revocation. Most venues run both on the same infrastructure with different SSIDs. See the Staff WiFi and Passwordless WiFi pages for that side of the platform.
Can I integrate guest WiFi with my CRM or marketing automation?
Yes. Purple ships native connectors for HubSpot, Salesforce, Mailchimp, Microsoft Dynamics 365, and dozens more, plus webhook support for anything else. Sign-up events, marketing consent, and presence signals can all trigger downstream automation — welcome emails, loyalty enrolment, re-engagement campaigns.
How long does it take to deploy Purple guest WiFi?
Hours for a single venue, weeks for a multi-site rollout. Because Purple runs as a cloud overlay, you do not replace access points — you change the RADIUS and walled-garden settings on the existing hardware and design the portal in the dashboard. Enterprise deployments (hundreds of venues, custom integrations) typically use Purple professional services for the cutover.
What compliance certifications does Purple guest WiFi hold?
ISO 27001, GDPR, CCPA, and B Corp. Data residency is available in EU, UK, and US regions — customers choose at provision time. A full Data & Security overview is published on the Purple site.




















