Retail

Purple is built specifically for retail stores and multi-location chains. It provides branded captive portal login with email, social, SMS, and loyalty sign-in options, automated WiFi marketing, and zone footfall analytics using your existing Cisco, Aruba, Ruckus, or Meraki access points without requiring expensive hardware replacements.

With Purple, retailers can collect email addresses, names, dates of birth, postal codes, and marketing consent at sign-in, plus behavioral data like visit frequency, dwell time, and zone-level footfall from the WiFi session. All data capture is GDPR and CCPA compliant with explicit consent logs.

Purple uses your existing access point layout to triangulate device presence by zone (entrance, aisles, checkout, fitting rooms). The result is a heatmap showing where shoppers spend the most time, how they move through the store, and where conversion drop-off occurs, without any cameras or extra hardware.

Yes. Purple ships native connectors for Salesforce, HubSpot, Mailchimp, Microsoft Dynamics 365, and Klaviyo, plus webhooks for custom platforms. Sign-up events, marketing consent, and presence signals can trigger loyalty enrolment, welcome emails, and re-engagement campaigns automatically.

Purple tracks WiFi sign-ins before and after campaigns and correlates them with repeat visit frequency and dwell time. Campaign-level reporting in Purple Hub shows open rates, click rates, and footfall uplift attributed to each email or SMS send.

Yes. Purple captures explicit marketing consent at the captive portal and stores it with a timestamp and opt-in source. Consent records are exportable for compliance audits. Purple acts as a data processor under your privacy policy, so you remain the data controller.

Guest WiFi is a segmented network for shoppers with open SSIDs, captive portal sign-in, marketing data capture, and analytics. Staff WiFi uses WPA2/WPA3-Enterprise or iPSK for authenticated, per-employee access on a separate VLAN isolated from guest traffic and payment terminals.