WiFi for Airports
Purple helps airports to improve the passenger experience, increase non-aeronautical revenue, and build detailed passenger profiles.
- Understand passenger behavior
- Increase concessionaire revenue
- Improve passenger satisfaction
The airport industry in numbers
The airport industry is a dynamic and ever-evolving sector, with a constant focus on improving the passenger experience and increasing revenue. Here are some key statistics that highlight the importance of WiFi in this industry:
Challenges for airports
Airports face a unique set of challenges when it comes to providing WiFi for both passengers and staff. Here are some of the most common challenges we help airports to overcome:
Staff WiFi
Providing a secure and reliable WiFi network for staff is essential for the smooth running of an airport. However, this can be a challenge, especially in large and complex environments.
With Purple, you can provide a secure and reliable WiFi network for your staff, while also gaining valuable insights into their behavior and usage patterns.
Guest WiFi
Providing a seamless and secure WiFi experience for passengers is essential for improving the passenger experience and increasing revenue. However, this can be a challenge, especially with the high volume of users and the need to comply with data privacy regulations.
With Purple, you can provide a seamless and secure WiFi experience for your passengers, while also gaining valuable insights into their behavior and preferences.
Our products for airports
We have a range of products that are designed to help airports to improve the passenger experience, increase revenue, and build detailed passenger profiles.
Guest WiFi
Our Guest WiFi product is designed to help you to provide a seamless and secure WiFi experience for your passengers. With our product, you can:
- Provide a seamless and secure WiFi experience for your passengers
- Gain valuable insights into passenger behavior and preferences
- Increase revenue through targeted advertising and promotions
Staff WiFi
Our Staff WiFi product is designed to help you to provide a secure and reliable WiFi network for your staff. With our product, you can:
- Provide a secure and reliable WiFi network for your staff
- Gain valuable insights into staff behavior and usage patterns
- Improve operational efficiency and productivity
Purple has allowed us to offer a simple and effective WiFi service to our passengers, which has been a great success. The data we have been able to collect has been invaluable in helping us to understand our passengers better and improve the overall airport experience.
1.2m
unique users
45%
increase in database size
98%
positive passenger feedback
Pricing
Related resources
Here are some related resources that you might find useful:
Ready to get started?
Frequently asked
How does Purple manage WiFi across airport terminals and concessions?
Purple sits as a cloud overlay on your existing access points and creates separate SSIDs and VLANs for each zone — departures, arrivals, lounges, retail concessions, and airside operations. A single Purple Hub dashboard gives airport ops visibility across all zones, while concession operators see only their own analytics.
What passenger analytics does airport WiFi provide?
Purple provides terminal dwell-time heatmaps, peak-hour footfall, passenger flow between zones, new vs returning device ratios, and marketing campaign performance. These signals support operational decisions — gate assignment timing, F&B staffing, and retail promotion targeting.
Does Purple support Passpoint and OpenRoaming for airport WiFi?
Yes. Purple supports Passpoint (802.11u / Hotspot 2.0) and OpenRoaming, enabling compatible devices to connect automatically without a captive portal. This improves the passenger experience for frequent travellers while the captive portal path remains for all other devices.
How is concession WiFi separated from airport operations WiFi?
Purple uses VLAN segmentation to isolate concession guest traffic from airside operations and corporate networks at the AP level. Each concession can have its own branded portal and analytics without any visibility into adjacent zones or the airport backbone.
What GDPR considerations apply to airport guest WiFi?
Airport WiFi operates across international jurisdictions, but GDPR applies to EU-based airports and any processing of EU resident data. Purple records consent at the point of sign-in, stores it with a timestamp, and supports right-to-erasure requests. Data residency options (EU hosting) are available for airports requiring local data storage.
Can airport WiFi integrate with airline loyalty programmes?
Yes. Purple can present a loyalty sign-in option on the captive portal and pass validated sign-in events to an airline loyalty platform via webhook or API. Frequent flyer status can be used to tier WiFi access — for example, waiving the sign-up step for gold and platinum members.
Featured products for Airports
The Purple platform pieces most Airports venues deploy on day one.
Guest WiFi platform for Airports
Captive portals, analytics, and marketing automation as a cloud overlay.
Captive portal software for Airports
Modern captive portals with social login, SSO, and marketing consent.
Passwordless WiFi for Airports
EAP-TLS, iPSK, and Passpoint — replace shared passwords with identity.
Recommended solution for Airports
WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetise visitor data.
See WiFi for marketing teams →Related industries
Other verticals running on the same Purple platform.