機場專用 WiFi
Purple 協助機場提升旅客體驗、增加非航空收入,並建立詳細的旅客概況。
- 了解旅客行為
- 增加特許經營商收入
- 提升旅客滿意度

機場產業數據一覽
機場產業是一個充滿活力且不斷發展的領域,始終專注於提升旅客體驗和增加收入。以下是一些突顯 WiFi 在此產業中重要性的關鍵統計數據:
機場面臨的挑戰
在為旅客和員工提供 WiFi 時,機場面臨著一系列獨特的挑戰。以下是我們協助機場克服的一些最常見挑戰:
員工 WiFi
為員工提供安全可靠的 WiFi 網路對於機場的順暢運作至關重要。然而,這可能是一項挑戰,尤其是在大型且複雜的環境中。
透過 Purple,您可以為員工提供安全可靠的 WiFi 網路,同時獲得有關其行為和使用模式的有價值洞察。
訪客 WiFi
為旅客提供無縫且安全的 WiFi 體驗對於提升旅客體驗和增加收入至關重要。然而,這可能是一項挑戰,特別是在用戶量龐大且需要遵守數據隱私法規的情況下。
透過 Purple,您可以為旅客提供無縫且安全的 WiFi 體驗,同時獲得有關其行為和偏好的有價值洞察。

我們為機場提供的產品
我們擁有一系列產品,旨在協助機場提升旅客體驗、增加收入並建立詳細的旅客概況。

訪客 WiFi
我們的訪客 WiFi 產品旨在協助您為旅客提供無縫且安全的 WiFi 體驗。透過我們的產品,您可以:
- 為旅客提供無縫且安全的 WiFi 體驗
- 獲得有關旅客行為和偏好的有價值洞察
- 透過精準廣告和促銷活動增加收入

員工 WiFi
我們的員工 WiFi 產品旨在協助您為員工提供安全可靠的 WiFi 網路。透過我們的產品,您可以:
- 為員工提供安全可靠的 WiFi 網路
- 獲得有關員工行為和使用模式的有價值洞察
- 提高營運效率與生產力

Purple 讓我們能夠為旅客提供簡單且有效的 WiFi 服務,這取得了巨大的成功。我們收集到的數據對於幫助我們更深入了解旅客並提升整體機場體驗而言,具有無可取代的價值。
1.2m
獨立使用者
45%
資料庫規模增長
98%
旅客正面回饋
定價
Frequently asked
How does Purple manage WiFi across airport terminals and concessions?
Purple sits as a cloud overlay on your existing access points and creates separate SSIDs and VLANs for each zone — departures, arrivals, lounges, retail concessions, and airside operations. A single Purple Hub dashboard gives airport ops visibility across all zones, while concession operators see only their own analytics.
What passenger analytics does airport WiFi provide?
Purple provides terminal dwell-time heatmaps, peak-hour footfall, passenger flow between zones, new vs returning device ratios, and marketing campaign performance. These signals support operational decisions — gate assignment timing, F&B staffing, and retail promotion targeting.
Does Purple support Passpoint and OpenRoaming for airport WiFi?
Yes. Purple supports Passpoint (802.11u / Hotspot 2.0) and OpenRoaming, enabling compatible devices to connect automatically without a captive portal. This improves the passenger experience for frequent travellers while the captive portal path remains for all other devices.
How is concession WiFi separated from airport operations WiFi?
Purple uses VLAN segmentation to isolate concession guest traffic from airside operations and corporate networks at the AP level. Each concession can have its own branded portal and analytics without any visibility into adjacent zones or the airport backbone.
What GDPR considerations apply to airport guest WiFi?
Airport WiFi operates across international jurisdictions, but GDPR applies to EU-based airports and any processing of EU resident data. Purple records consent at the point of sign-in, stores it with a timestamp, and supports right-to-erasure requests. Data residency options (EU hosting) are available for airports requiring local data storage.
Can airport WiFi integrate with airline loyalty programmes?
Yes. Purple can present a loyalty sign-in option on the captive portal and pass validated sign-in events to an airline loyalty platform via webhook or API. Frequent flyer status can be used to tier WiFi access — for example, waiving the sign-up step for gold and platinum members.
Related pillar guides
The topical pillars most relevant to 機場. Each guide is the canonical hub for that area of the platform.
Guest WiFi
The master guide to delivering guest WiFi: models, layers, compliance, and how to choose a provider.
Captive portal
How the WiFi sign-in works, the eight authentication methods, and the join surface technical detail.
WiFi analytics
Presence and engagement analytics, footfall, dwell, and GDPR-defensible measurement.
相關行業
在同一個 Purple 平台上運行的其他垂直領域。


