Purple vs Stampede
Purple and Stampede are both UK-headquartered platforms that turn guest WiFi into a marketing channel, with overlapping hospitality and retail customers. Stampede (formerly BLACKBX) is an all-in-one hospitality system, bundling WiFi marketing with bookings, payments, loyalty and review generation at a clean SMB price point. Purple is the broader WiFi platform: it covers the same marketing automation but extends into enterprise deployments, staff WiFi, multi-tenant networks, and footfall analytics at scale, with formal security certifications.
Last fact-checked 2026-06-15. Stampede: UK-based all-in-one hospitality platform (WiFi, bookings, payments, loyalty, reviews) for pubs, bars and restaurants.
Best for Purple
Venues that need one platform spanning guest, staff, and multi-tenant WiFi - or enterprise operators with Cisco Meraki, HPE Aruba, Ruckus, or Juniper Mist infrastructure, compliance requirements (ISO 27001, GDPR), and multi-site reporting. The right call if first-party data feeding a CDP or marketing stack is a priority.
Best for Stampede
Independent and small-group hospitality venues - pubs, bars, restaurants, cafes - that want WiFi marketing bundled with bookings, payments, loyalty and review generation in one transparently priced hospitality system.
Feature-by-feature comparison
| Feature | Purple | Stampede |
|---|---|---|
| Primary market | SMB through Fortune 500 enterprise | SMB and mid-market hospitality |
| Product surface Stampede is broad within hospitality ops; Purple is broad within WiFi and networking. | Guest, staff and multi-tenant WiFi, captive portal, footfall analytics, marketing automation | Guest WiFi, captive portal, marketing, bookings, payments, loyalty, reviews |
| Review generation Stampede treats review generation as a first-class feature; Purple supports it via email automation. | Via marketing automation workflows (Trustpilot, Google) | Built-in automated review request sequences - a differentiator |
| Staff WiFi | Dedicated product with 802.1X, iPSK, SAML/SSO, VLAN segmentation | Not a core product surface |
| Multi-tenant WiFi | Dedicated product with iPSK-based Private Area Networks | Multi-site management, but not landlord-style multi-tenant |
| Hardware support | Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, Fortinet | Cisco Meraki, Ubiquiti UniFi, MikroTik, Ruckus, Aruba (own MikroTik router available) |
| CRM integrations | 70+ CRMs and 400+ connectors (Salesforce, HubSpot, Mailchimp, Marketo, Microsoft Dynamics) | Mailchimp, HubSpot, and select integrations |
| Analytics depth | Footfall heatmaps, dwell time, visit frequency, zone analytics, multi-site dashboards | Visit counts, registration analytics, campaign performance |
| Compliance | ISO 27001, Cyber Essentials, GDPR, CCPA, B Corp certified | GDPR-compliant; UK data handling (no published ISO 27001 / SOC 2) |
| Free tier | Purple Connect - free branded captive portal | Free trial; paid plans from £299/month (Pro) |
| Notable customers | McDonald's, Harrods, AGS Airports, Premier Inn, Newcastle City Council | Hospitality groups and independent venues across the UK |
When Purple is the right call
Purple is the stronger choice when the brief extends beyond guest WiFi marketing - particularly when staff WiFi, multi-tenant connectivity, enterprise AP infrastructure, or ISO 27001 compliance is in scope. Operators with 20+ sites, a CRM or CDP they want to enrich with physical behaviour data, or a procurement team requiring enterprise references (Fortune 500, local government, international airports) will find Purple better suited, with proof points like a 57x return at Harrods. Stampede does multi-site, but landlord-style multi-tenant isolation is a Purple capability.
When Stampede is the right call
Stampede is well-suited to independent and small-group hospitality venues that want more than WiFi from one vendor. Its all-in-one bundle - WiFi marketing plus table bookings, payments, loyalty and automated Google and Trustpilot review requests - is genuinely more turnkey for a single pub, bar or restaurant than a horizontal WiFi platform, and the transparent SMB pricing from £299/month makes procurement simple. If the deployment is single-site or a handful of venues and hospitality operations are the priority, Stampede is a competitive option.
Frequently asked
How do Purple and Stampede differ on marketing automation?
Both send WiFi-triggered email campaigns based on visit behaviour - welcome emails, re-engagement flows, loyalty rewards. Stampede's differentiator is built-in review generation (automated Google and Trustpilot request sequences) bundled with bookings and payments. Purple's differentiator is deeper CRM integration (70+ CRMs), first-party data pipelines, and advanced segmentation from footfall and dwell analytics.
Does Purple offer review generation like Stampede?
Purple supports automated review requests via its email workflows - you can trigger a post-visit email with a Trustpilot or Google review link based on dwell time or visit count. Stampede treats review generation as a first-class, pre-built feature; Purple requires you to build the equivalent flow in the automation builder.
Can Stampede handle enterprise multi-site deployments?
Stampede targets SMB and mid-market hospitality. Large enterprise operators with dozens of sites, complex AP infrastructure, ISO 27001 requirements, or Fortune 500-scale procurement typically find Purple better suited. Purple's enterprise tier covers professional services, SLA-backed support, and dedicated account management.
Are both platforms GDPR-compliant?
Yes - both capture WiFi registration consent in line with UK GDPR, with audit trails, configurable retention, and unsubscribe propagation. Purple additionally holds ISO 27001 certification and Cyber Essentials, which may matter for public sector or regulated-industry buyers.
Which platform has better analytics?
Purple's analytics include footfall heatmaps, dwell time by zone, visit frequency cohorts, multi-site comparison dashboards, and presence analytics for space utilisation. Stampede provides registration counts and campaign performance metrics. If physical behaviour data and footfall intelligence are core requirements, Purple's analytics are deeper.
Where Purple beats Stampede
See the product hub and the industries where teams pick Purple over Stampede.
Compare Purple with other vendors
Still building a shortlist? See how Purple stacks up against the other vendors teams evaluate alongside Stampede, or browse every comparison on the captive portal software hub.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points - Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, and Fortinet. No hardware swap, and you can be live in weeks.
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