Stadien & Arenen

Purple works as a cloud management layer on top of your existing access points — it does not require hardware changes. Matchday capacity is handled at the controller level. Purple manages the captive portal, analytics, and marketing automation for the fan-facing layer, keeping the network infrastructure under your existing IT team.

Purple tracks sign-in volume by gate or zone, dwell time in concourses and concession areas, repeat attendance frequency, and first-visit vs season-ticket-holder ratios. These signals feed into matchday operations planning and post-match fan engagement campaigns.

Purple triggers automated messages based on WiFi presence events: a welcome message on arrival, a half-time offer push, a post-match survey request, and a re-engagement campaign before the next fixture. All campaigns are tied to the individual fan profile built through WiFi sign-ins over time.

Yes. Purple captive portals support full sponsor branding — logo, colours, background video, sponsor interstitial pages, and sponsored sign-in (e.g. "Free WiFi brought to you by [Sponsor]"). Sponsor impression data is tracked and exportable for sponsorship activation reports.

Device presence data from Purple shows real-time and historical movement patterns across concourse zones. Ops teams use this to identify bottlenecks at concession points, adjust staffing during peak periods, and model crowd flow for future events and stadium redesigns.

Yes. Purple is hardware-agnostic and supports Cisco, Aruba, Ruckus, Juniper Mist, Meraki, and Ubiquiti access points. There is no rip-and-replace requirement. Purple connects to your existing wireless controller or cloud management platform via the standard RADIUS and captive-portal integration.