UK hospitality WiFi without the tier gates
Wireless Social turns guest WiFi into customer data for UK hospitality, now as part of Access Hospitality. Purple does that too - with the same simple setup and a free plan to start - plus footfall analytics included across tiers, staff WiFi and the scale to run any venue type in the UK or worldwide. Better guest WiFi whether you run one site or many.
- Footfall and benchmarking on every tier, not just enterprise
- Free to start, versus from £30 per venue per month
- No 5-access-point cap on the entry plan
- Works beyond hospitality if the group ever diversifies
Get your venues live
Tell us about your sites and we’ll get the first one capturing guest data free.
Join 80,000+ venues. We’ll never share your details.
The data your operations meetings keep asking for
Purple’s branded one-tap sign-in fills your CRM the way Wireless Social does - and because footfall, dwell and repeat-visit reporting ship on every plan, the Tuesday trading review sees behaviour from day one instead of waiting for an enterprise upgrade.
- Guest capture and behaviour reporting from the entry tier
- Branded splash with Google, Apple and email login
- Every site benchmarked in one dashboard
Why venues move from Wireless Social to Purple
Wireless Social is built for UK hospitality venues.
Purple runs hospitality just as simply - and the same platform covers retail, stadiums, healthcare and airports, in the UK and worldwide.
Wireless Social captures guest data at the captive portal.
Purple captures the data and shows footfall, dwell time and repeat visits, so marketing sees behaviour, not just a contact record.
Wireless Social gates footfall and benchmarking to its enterprise Insights Plus tier.
Purple includes footfall, dwell and location analytics across every tier.
Wireless Social handles guest WiFi marketing.
Purple handles guest, staff and multi-tenant WiFi, with passwordless WPA2/3-Enterprise for your team.
Wireless Social starts at £30 per venue per month.
Purple has a free Connect tier to start, with pricing that scales across an estate.
Built for how UK hospitality actually buys
Some groups want one supplier for everything; others want the best tool per job and no lock-in to a suite. Purple suits the second kind.
Pubs and bars
Free branded WiFi with guest capture - and analytics that aren’t reserved for a higher tier.
Restaurant groups
Cross-venue footfall and repeat-visit benchmarks, plus WiFi-triggered campaigns per brand or site.
Groups outside the Access stack
Purple connects to 70+ CRMs, so your WiFi data flows to the tools you chose - not the ones bundled with it.
Head-office IT
Vendor-agnostic across Meraki, Aruba, Ruckus and UniFi, with passwordless staff WiFi and ISO 27001 certification.
The scale behind the platform
Put your estate’s numbers next to these.
Feature-by-feature comparison
| Feature | Purple | Wireless Social |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Customised splash, Face ID, Google and social login with micro-surveys |
| Footfall & dwell analytics | ✓Footfall, dwell and location analytics included across every tier | –Footfall and benchmarking gated to the enterprise Insights Plus tier |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys built in | –Runs mainly through the connected CRM, plus the Activate promotions add-on |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Guest WiFi only |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | ✕Not offered |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | –No AP vendor compatibility list published; entry tier caps at 5 access points |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR data capture only |
| Multi-industry & international reach | ✓Global, multi-industry - 80,000+ venues across every sector | –UK hospitality focused - restaurants, pubs, bars and cafes |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕From £30 per venue per month, no permanent free tier |
See how the switch from Wireless Social works on your setup.
The features shouldn’t live two tiers above your budget
The pattern with suite-attached WiFi is familiar: the entry plan captures contacts, and the reporting your operations team actually wants sits in the enterprise tier. Purple flattens that - footfall, dwell and benchmarking come with the platform, the Connect tier is free rather than £30 a venue, and Capture and Engage add automation depth, not withheld basics. Hardware stays whatever you already run, or a £69 Hub per site.
Frequently asked
We’re in the Access ecosystem - does Purple still fit?
Yes. Purple is CRM-agnostic, with 70+ integrations, so guest data can flow into Acteol or any other CRM you use alongside the rest of the Access stack. You are choosing the WiFi layer on its own merits rather than by bundle.
What analytics do the lower tiers include?
Footfall, dwell time and repeat-visit reporting are part of the Purple platform across tiers - they are not gated to an enterprise "Insights"-style package. The free Connect tier covers capture; Capture and Engage add the deeper analytics and automation.
How does switching from Wireless Social work?
Purple overlays your existing access points (Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi - no published-vendor-list guesswork), so the swap is a portal change, not a hardware project. Guest data exports carry your list across, and venues typically switch in one to two weeks.
Where Purple beats Wireless Social
See the product hub and the industries where teams pick Purple over Wireless Social.