Better guest WiFi, for one venue or a thousand
Wireless Social turns guest WiFi into customer data for UK hospitality, now as part of Access Hospitality. Purple does that too - with the same simple setup and a free plan to start - plus footfall analytics included across tiers, staff WiFi and the scale to run any venue type in the UK or worldwide. Better guest WiFi whether you run one site or many.
- Runs on the access points you already own - no hardware swap
- Guest, staff and multi-tenant WiFi from one platform
- Footfall and dwell analytics included across every tier
- Free Connect tier to start, live in weeks
Start free with Purple
Tell us about your venue and we’ll get you live on the free Connect plan - no card, no commitment.
Join 80,000+ venues. We’ll never share your details.
Branded guest WiFi your visitors just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to your venue. You capture first-party data at the point of connection, and Purple runs it on the access points you already own.
- Customisable splash page, live in weeks
- First-party data captured at sign-in
- Same experience across every site you run
Why venues move from Wireless Social to Purple
Wireless Social is built for UK hospitality venues.
Purple runs hospitality just as simply - and the same platform covers retail, stadiums, healthcare and airports, in the UK and worldwide.
Wireless Social captures guest data at the captive portal.
Purple captures the data and shows footfall, dwell time and repeat visits, so marketing sees behaviour, not just a contact record.
Wireless Social gates footfall and benchmarking to its enterprise Insights Plus tier.
Purple includes footfall, dwell and location analytics across every tier.
Wireless Social handles guest WiFi marketing.
Purple handles guest, staff and multi-tenant WiFi, with passwordless WPA2/3-Enterprise for your team.
Wireless Social starts at £30 per venue per month.
Purple has a free Connect tier to start, with pricing that scales across an estate.
One platform, whatever your size
Purple fits a single pub and a national estate on the same platform. You pick the plan that matches where you are today, and grow into the rest whenever you are ready.
A single venue
Start free with Connect - a branded captive portal, data capture and the Purple App. Add the £69 Purple Hub if you need hardware.
A growing group
Manage every location from one dashboard, across any industry, with tiered pricing that grows with you as you add sites.
Marketing teams
Footfall, dwell time and repeat-visit analytics on every tier, plus WiFi-triggered email and SMS - not just a contact list.
IT and security teams
Passwordless staff WiFi on your existing hardware, with ISO 27001, GDPR and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like for your venue.
Feature-by-feature comparison
| Feature | Purple | Wireless Social |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Customised splash, Face ID, Google and social login with micro-surveys |
| Footfall & dwell analytics | ✓Footfall, dwell and location analytics included across every tier | –Footfall and benchmarking gated to the enterprise Insights Plus tier |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys built in | –Runs mainly through the connected CRM, plus the Activate promotions add-on |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Guest WiFi only |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | ✕Not offered |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | –No AP vendor compatibility list published; entry tier caps at 5 access points |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR data capture only |
| Multi-industry & international reach | ✓Global, multi-industry - 80,000+ venues across every sector | –UK hospitality focused - restaurants, pubs, bars and cafes |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕From £30 per venue per month, no permanent free tier |
See how the switch from Wireless Social works on your setup.
Just getting started? Purple is free to begin
You do not need a separate tool for a single venue. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for one location. Need hardware? Add the plug-and-play Purple Hub for a one-off £69, no engineer required. Move up to Capture and Engage for analytics and marketing automation as you grow. One platform, from your first venue to your fiftieth.
Frequently asked
Is Purple quick to set up?
Yes. Purple deploys as a cloud overlay on the access points you already own - Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist or Ubiquiti UniFi - or you can plug in the £69 Purple Hub. The free Connect tier lets you start without a contract, with a fast, plug-and-play captive-portal setup.
What does Purple give you beyond guest-WiFi marketing?
On top of the branded captive portal and data capture, Purple adds footfall and dwell analytics on every tier, staff WiFi with passwordless WPA2/3-Enterprise, iPSK multi-tenant networks, and enterprise-grade compliance (ISO 27001, GDPR, CCPA, B Corp). It works for a single venue and scales to a whole estate across any industry on the same platform.
Is Purple worth it for just one venue?
Yes. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for a single location. Add the plug-and-play Purple Hub for a one-off £69 if you need hardware, and move up to Capture and Engage for analytics and marketing automation whenever you are ready.
Where Purple beats Wireless Social
See the product hub and the industries where teams pick Purple over Wireless Social.