Enterprise guest WiFi you can price without a sales call
Cloud4Wi runs enterprise guest WiFi and location marketing across large retail footprints. Purple does guest WiFi too - with a free plan to start and published pricing - plus footfall analytics, staff and multi-tenant WiFi, and vendor-agnostic iPSK. Better guest WiFi whether you run one venue or a thousand.
- Published pricing and a self-serve plan comparison
- Vendor-agnostic iPSK - not tied to Cisco Meraki
- Guest, staff and multi-tenant WiFi on one contract
- Evaluate free on Connect before procurement gets involved
Scope your deployment
Tell us about your estate and hardware, and we’ll map plans and pricing to it - starting free.
Join 80,000+ venues. We’ll never share your details.
The same enterprise portal, minus the procurement cycle
Purple delivers the branded, one-tap sign-in experience enterprise retail expects - Google, Apple or email - as a cloud overlay on the Cisco Meraki, Aruba, Ruckus or UniFi estate you already run. Evaluation starts the day you sign up, not the day the contract closes.
- Enterprise-grade portal, self-serve from day one
- Multi-vendor estates supported without exceptions
- Roll out portal designs centrally across every region
Why venues move from Cloud4Wi to Purple
Cloud4Wi is sold through an enterprise sales process with no published pricing.
Purple publishes its pricing and offers a free Connect tier, so you can evaluate and start without procurement.
Cloud4Wi ties iPSK to Cisco Meraki.
Purple runs vendor-agnostic iPSK across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi.
Cloud4Wi focuses on guest WiFi and location-based marketing.
Purple runs guest, staff and multi-tenant WiFi with marketing automation on one platform.
Cloud4Wi carries GDPR and SOC 2 Type 2.
Purple adds ISO 27001, CCPA, Cyber Essentials and B Corp certification.
Cloud4Wi starts with a 30-day trial.
Purple starts free on the Connect tier, for one venue or a thousand.
Where Purple fits an enterprise evaluation
If Cloud4Wi is on your shortlist, you are likely comparing captive portal, analytics and iPSK across a large estate. Here is how Purple lines up for each stakeholder.
Network architects
One overlay across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and UniFi - including vendor-agnostic iPSK.
Procurement
Published pricing, a free evaluation tier and no sales-gated quote cycle to schedule.
Retail marketing teams
Location analytics plus WiFi-triggered email and SMS journeys through 70+ CRM integrations.
Compliance and security
ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certification, beyond GDPR-plus-SOC 2 alone.
Deployed at the scale you’re buying for
Run the numbers against your own estate.
Feature-by-feature comparison
| Feature | Purple | Cloud4Wi |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Enterprise captive portal, strong in luxury retail |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys, 70+ CRMs | –Location-based marketing (Volare Compass) |
| Footfall & dwell analytics | ✓Location analytics across venues and multi-site estates | ✓Mature location analytics for large retail footprints |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | –Passpoint and WiFi NAC; not a dedicated staff-WiFi product |
| Multi-tenant / iPSK WiFi | ✓Vendor-agnostic iPSK Private Area Networks for BTR, student and coworking | –Multi-tenant via Cisco Meraki iPSK only |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Broad multi-vendor access point support |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR and SOC 2 Type 2; not ISO 27001 |
| Published pricing | ✓Public pricing calculator and self-serve plan comparison | ✕Sales-gated, not published |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕30-day trial only, no permanent free tier |
See how the switch from Cloud4Wi works on your setup.
Evaluate like an SMB, deploy like an enterprise
Cloud4Wi asks you to book the sales process before you see the product properly priced. Purple inverts that: sign up free on Connect, prove the portal and analytics on a pilot site, then scale the same platform - staff WiFi, vendor-agnostic iPSK and all - across the estate on published, tiered pricing. Procurement gets its paperwork; your team gets a working deployment first.
Frequently asked
Can Purple replace Cloud4Wi mid-contract?
Yes. Purple runs as a cloud overlay on existing access points, so there is no hardware migration - the switch typically takes two to four weeks for large multi-site deployments, including captive portal design parity and data export from Cloud4Wi.
Does Cloud4Wi support iPSK / identity PSK?
Cloud4Wi offers iPSK through its Cisco Meraki integration, so it is tied to that vendor. Purple’s iPSK is vendor-agnostic and powers Purple Multi-Tenant WiFi across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi.
How do the two platforms differ on pricing?
Cloud4Wi is sold through an enterprise sales process with no published pricing and a 30-day trial. Purple publishes its pricing with a self-serve plan comparison, and the Connect tier is permanently free - so you can benchmark cost per site before ever speaking to sales.
Where Purple beats Cloud4Wi
See the product hub and the industries where teams pick Purple over Cloud4Wi.