Enterprise guest WiFi, cloud RADIUS and venue analytics compared
Cloudi-Fi delivers compliant guest, BYOD and IoT onboarding for multinational networks. Purple delivers identical enterprise guest WiFi and compliance, while adding footfall analytics, 70+ CRM marketing integrations, passwordless staff 802.1X and multi-tenant iPSK - running as a vendor-neutral overlay on the access points you already own.
- Enterprise guest WiFi and compliance - ISO 27001, GDPR, CCPA, Cyber Essentials, B Corp
- Footfall, dwell time and repeat visitor analytics across every site
- Automated WiFi marketing with 70+ CRM integrations including Salesforce and HubSpot
- Staff 802.1X EAP-TLS, multi-tenant iPSK and guest access in one platform
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Schedule a 30-minute session to see Purple running on your existing Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist or Ubiquiti UniFi access points.
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Why enterprise IT and marketing teams choose Purple over Cloudi-Fi
Cloudi-Fi provides captive portal onboarding focused on compliance logging.
Purple provides compliant guest WiFi plus real-time footfall analytics, heatmaps and repeat-visit metrics on the same dashboard.
Cloudi-Fi de-emphasises marketing and CRM integrations on its core stack.
Purple includes Purple Engage with automated email and SMS journeys, loyalty tie-ins and native sync with 70+ CRMs.
Cloudi-Fi focuses on guest and BYOD captive portal access.
Purple unifies guest WiFi, passwordless staff 802.1X EAP-TLS, and per-resident iPSK multi-tenant networks under one vendor-neutral platform.
Cloudi-Fi requires dedicated integrations alongside enterprise network tools.
Purple operates as a cloud overlay across Cisco Meraki, HPE Aruba, Ruckus, Mist and UniFi with zero hardware replacement.
Cloudi-Fi lacks built-in Passpoint and OpenRoaming federation.
Purple integrates SecurePass for zero-touch Passpoint and OpenRoaming connection across venues.
One platform for IT, marketing and venue operations
Purple bridges technical security requirements and commercial marketing goals. Network teams get cloud RADIUS and 802.1X without running a PKI server; marketing teams get verified first-party data and CRM triggers.
IT and network architects
Deploy a cloud RADIUS overlay on your existing access points with EAP-TLS certificate auth, SAML/SSO sync (Entra ID, Okta, Google Workspace) and ISO 27001 certification.
Marketing and CRM leads
Capture verified guest profiles, trigger automated email/SMS workflows, and sync first-party data directly into Salesforce, HubSpot, or Microsoft Dynamics 365.
Operations and venue managers
Access real-time footfall counters, dwell time reports, zone flow analysis, and cross-site cohort benchmarks.
Property and multi-tenant teams
Provision isolated iPSK Private Area Networks for BTR, student housing and coworking spaces without separate hardware.
Proven scale across 80,000 global venues
See what Purple looks like running on your existing network.
Feature-by-feature comparison
| Feature | Purple | Cloudi-Fi |
|---|---|---|
| Enterprise guest & BYOD captive portal | ✓Custom portal builder with social login, SMS verification, passkey, and form capture | ✓Captive portal with guest onboarding and compliance logging |
| Footfall, dwell & venue heatmaps | ✓Real-time footfall, dwell time, repeat visits, zone movement, and cohort benchmarks | ✕Network access logging and session reporting only; no footfall or venue analytics |
| Automated WiFi marketing & CRM sync | ✓Purple Engage: automated email and SMS journeys with 70+ native CRM integrations | –De-emphasised marketing features and limited native CRM triggers |
| Cloud RADIUS & Passwordless 802.1X | ✓Cloud RADIUS with EAP-TLS certificate auth, SAML/SSO sync, and zero PKI maintenance | ✓Cloud 802.1X for staff and BYOD network onboarding |
| Vendor-agnostic hardware overlay | ✓Runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, UniFi, Cambium, Extreme, Fortinet | ✓Compatible with major Enterprise AP vendors and SASE architecture |
| Multi-tenant / resident iPSK networks | ✓Resident-isolated iPSK networks for BTR, coworking, and student accommodation | ✕No multi-tenant or resident-isolated iPSK capabilities advertised |
| Passpoint / OpenRoaming | ✓SecurePass integration for automatic, friction-free Passpoint and OpenRoaming access | ✕Not advertised on standard product tier |
| Enterprise compliance & certification | ✓ISO 27001, GDPR, CCPA, Cyber Essentials, and B Corp certified with multi-region residency | ✓GDPR compliant with multi-country log storage |
| Identity provider sync (SAML / SSO / SCIM) | ✓Native integration with Microsoft Entra ID, Okta, and Google Workspace for user provisioning | ✓Integrates with enterprise IdPs and SAML providers |
Book a demo and we will map the migration from Cloudi-Fi to your environment.
One unified platform for enterprise guest WiFi, cloud RADIUS and marketing
Purple delivers enterprise guest WiFi and compliance on the access points you already own, while adding footfall analytics, 70+ CRM marketing integrations, passwordless staff 802.1X and multi-tenant iPSK on the same platform. Serving 80,000+ venues and 350 million unique users at 99.999% uptime, Purple carries ISO 27001, GDPR, CCPA, Cyber Essentials, and B Corp certification. Book a 30-minute demo to see it on your network.
Frequently asked
How does Purple compare with Cloudi-Fi for enterprise compliance?
Both platforms support multinational enterprise compliance. Purple carries ISO 27001 certification, Cyber Essentials, GDPR and CCPA alignment, and B Corp status. Purple provides regional data residency across EU, UK, and US datacentres to satisfy corporate compliance requirements.
What additional capabilities does Purple provide beyond Cloudi-Fi?
Purple adds real-time footfall and dwell analytics, heatmapping, automated email/SMS marketing across 70+ CRMs, resident-isolated iPSK for multi-tenant property, and zero-touch Passpoint/OpenRoaming via SecurePass - all managed within a single dashboard.
Can we migrate from Cloudi-Fi to Purple without replacing network hardware?
Yes. Purple functions as a cloud overlay on your existing Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, or Ubiquiti UniFi hardware. A typical migration takes two to four weeks, covering portal design parity, RADIUS endpoint cutover, and historical data transfer with zero downtime.
Does Purple support passwordless staff 802.1X authentication?
Yes. Purple includes cloud RADIUS with EAP-TLS certificate-based authentication and SAML/SSO sync against Microsoft Entra ID, Okta, and Google Workspace. IT teams get secure staff 802.1X access without building or operating an internal PKI server.
How do Purple marketing integrations sync with our existing CRM?
Purple Engage connects natively to over 70 CRM and marketing platforms, including Salesforce, HubSpot, Microsoft Dynamics 365, Klaviyo, and Mailchimp. Verified guest profiles and opt-ins sync automatically upon connection.
Where Purple beats Cloudi-Fi
See the product hub and the industries where teams pick Purple over Cloudi-Fi.