Enterprise guest WiFi with footfall analytics and marketing built in
Cloudi-Fi delivers compliant guest, BYOD and IoT onboarding for multinational enterprises. Purple delivers the same enterprise guest WiFi and compliance, and adds footfall and dwell analytics, marketing automation, multi-tenant iPSK and passwordless staff WiFi, on the access points you already run.
- Enterprise guest WiFi and compliance - ISO 27001, GDPR, CCPA, B Corp
- Footfall, dwell and repeat-visit analytics across every site
- Marketing automation and 70+ CRM integrations
- Guest, staff and multi-tenant iPSK WiFi in one platform
See Purple on your network
Book a 30-minute demo and we’ll show you Purple running on the access points you already own, with no hardware swap.
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Why teams move from Cloudi-Fi to Purple
Cloudi-Fi delivers compliant guest, BYOD and IoT onboarding.
Purple delivers enterprise guest WiFi and compliance too, and adds footfall and dwell analytics and marketing on the same platform.
Cloudi-Fi reports on network access and compliance.
Purple adds footfall, dwell time and repeat-visit analytics for marketing and operations.
Cloudi-Fi de-emphasises marketing on its current product line.
Purple includes marketing automation - email, SMS and loyalty across 70+ CRMs.
Cloudi-Fi does not advertise multi-tenant WiFi.
Purple offers per-resident iPSK networks for BTR, coworking and student housing.
Cloudi-Fi sits alongside the network-security stack.
Purple brings guest and staff WiFi, analytics and marketing into one platform on any vendor’s hardware.
Built for IT, marketing and the whole venue
Purple gives every team one platform. IT keeps the hardware it already runs, marketing gets first-party data and analytics, and property teams get multi-tenant WiFi that works alongside enterprise compliance.
IT and network teams
Deploy as a cloud overlay on your existing access points, with cloud RADIUS, passwordless staff WiFi and ISO 27001 compliance.
Marketing teams
A branded captive portal, first-party data capture and automated email and SMS journeys across 70+ CRM integrations, plus loyalty tie-ins.
Analytics and operations
Footfall, dwell time and repeat-visit insight across every site, with cohort benchmarks.
Property and multi-tenant
Per-resident iPSK networks for BTR, coworking and student housing on the same platform.
Why 80,000 venues choose Purple
See what Purple looks like running on your network.
Feature-by-feature comparison
| Feature | Purple | Cloudi-Fi |
|---|---|---|
| Enterprise guest & BYOD captive portal | ✓Full portal builder with social login, SMS, email and voucher | ✓Full portal with compliance-first guest, BYOD and IoT onboarding |
| Footfall, dwell & visitor analytics | ✓Footfall, dwell, repeat visits and cohort benchmarks | ✕Network-access visibility and compliance reporting, not footfall analytics |
| Marketing automation (email/SMS, loyalty, CRM) | ✓Purple Engage: email and SMS, loyalty, 70+ CRM integrations | –De-emphasised on the current product line |
| Enterprise compliance & data privacy | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | ✓GDPR with local log storage in 70+ countries |
| Runs on your existing hardware, any vendor | ✓Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, UniFi, Cambium, Extreme, Fortinet | ✓Cisco, Meraki, HPE Aruba, Ruckus, Juniper Mist, Extreme, Fortinet, plus SASE partners |
| Passwordless staff WiFi (WPA2/3-Enterprise, cloud RADIUS) | ✓Cloud RADIUS with EAP-TLS, iPSK and SAML/SSO for staff access | ✓Cloud 802.1X for BYOD and staff onboarding |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, coworking and student housing | ✕Not advertised |
| Passpoint / OpenRoaming | ✓Passpoint and OpenRoaming via SecurePass, federation member | ✕Not advertised |
Book a demo and we’ll map the switch from Cloudi-Fi to your setup.
One platform for enterprise guest WiFi, analytics and marketing
Purple delivers enterprise guest WiFi and compliance on the access points you already run, and adds footfall and dwell analytics, marketing automation, multi-tenant iPSK and passwordless staff WiFi on the same platform. It serves 80,000+ venues and 350 million users at 99.999% uptime, with ISO 27001, GDPR, CCPA and B Corp certification, and is trusted by Manchester Airports Group, Chase and the University of Sheffield. Book a 30-minute demo to see it on your network.
Frequently asked
How does Purple compare on international compliance?
Both serve multinational deployments. Purple carries ISO 27001 certification, Cyber Essentials, GDPR and CCPA alignment and B Corp status, with EU, UK and US data residency and per-country data handling, so enterprise compliance checklists pass.
What does Purple add that Cloudi-Fi does not?
Purple adds footfall and dwell analytics, marketing automation across 70+ CRMs, per-resident iPSK multi-tenant WiFi and Passpoint via SecurePass, all on the same platform as enterprise guest WiFi and compliance.
Can we migrate from Cloudi-Fi to Purple?
Yes. A typical migration is two to four weeks for a mid-sized multi-site deployment: portal design parity, access-point reconfiguration to point at Purple RADIUS, historical data export and decommission of the old stack. Purple professional services run the cutover for enterprise customers.
Where Purple beats Cloudi-Fi
See the product hub and the industries where teams pick Purple over Cloudi-Fi.