Purple vs GoZone
GoZone WiFi and Purple both turn guest WiFi into a captive-portal, analytics and marketing channel, and both support a wide range of access-point hardware. GoZone leans hard into WiFi monetisation: paid guest plans, vouchers and sponsored ad spaces sit at the centre of its Marketing4WiFi, Presence4WiFi and Ads4WiFi suite. Purple covers the same guest-WiFi and footfall-analytics ground but extends into staff and multi-tenant WiFi, iPSK and Passpoint/OpenRoaming via SecurePass, and enterprise-grade compliance.
Last fact-checked 2026-06-05. GoZone: A cloud-based WiFi marketing and monetisation platform that turns guest WiFi into a revenue stream..
Best for Purple
Mid-market and enterprise venues that need guest, staff and multi-tenant WiFi, footfall and dwell analytics, and WiFi-triggered marketing under strong compliance (ISO 27001, GDPR, CCPA, B Corp).
Best for GoZone
Independent and multi-site venues that want to monetise guest WiFi directly through paid access plans, vouchers and sponsored advertising, with a genuinely free entry tier and self-serve setup.
Feature-by-feature comparison
| Feature | Purple | GoZone |
|---|---|---|
| Product surface | Guest, staff and multi-tenant WiFi plus footfall/dwell analytics and Purple Engage marketing automation | Marketing4WiFi, Presence4WiFi and Ads4WiFi suite built around WiFi marketing and monetisation |
| Captive portal | Branded captive portal with custom splash pages and access journeys | Drag-and-drop splash builder with social/email/SMS login, custom forms and templates |
| Analytics | Footfall, dwell time, return rates and customer demographics across locations | Real-time heatmaps, footfall counts, dwell times and crowd-density alerts |
| Marketing & monetisation GoZone adds direct WiFi monetisation (paid access and ads). | Purple Engage: WiFi-triggered email/SMS automation and targeted campaigns | Triggered email/SMS campaigns, coupons, loyalty, plus paid guest plans, vouchers and sponsored ads |
| Hardware / AP support | Vendor-agnostic across major enterprise WiFi hardware | Broad AP support incl. Meraki, Aruba, Ruckus, Juniper Mist, Fortinet, UniFi, TP-Link Omada |
| Roaming standards Purple adds iPSK multi-tenant onboarding. | Passpoint and OpenRoaming via SecurePass; iPSK Multi-Tenant WiFi | OpenRoaming/Passpoint and CAPPORT supported |
| Pricing transparency & free tier | Published pricing with a plan-recommendation tool; free Connect tier | Published plans from a free Business Starter tier up to Enterprise on request |
When Purple is the right call
Purple is the stronger fit when WiFi has to do more than market to guests. If you need to onboard staff and tenants as well as guests, run iPSK Multi-Tenant WiFi across a shared estate, or offer seamless Passpoint/OpenRoaming through SecurePass, that breadth sits natively in Purple. Larger and regulated organisations also tend to need ISO 27001, GDPR and CCPA compliance and B Corp status, with analytics that tie footfall and dwell data to WiFi-triggered marketing in Purple Engage.
When GoZone is the right call
GoZone is a genuinely good fit when the priority is monetising guest WiFi directly and getting live quickly. Its platform is built around paid guest plans, vouchers and sponsored ad spaces, so venues that want WiFi to generate revenue, or to fund free access through sponsorship, get those tools as a core feature. The free Business Starter tier and clear, low monthly pricing make it easy for independent and smaller multi-site venues to self-serve.
Frequently asked
Is GoZone WiFi free?
GoZone offers a free Business Starter plan including a branded captive portal, social/email login and basic guest analytics. Paid tiers add marketing automation, CRM and integrations, with Enterprise pricing on request.
What does GoZone WiFi do?
GoZone is a cloud-based platform that lets venues monetise and market through guest WiFi. Its suite covers captive-portal marketing, footfall analytics and advertising.
How is Purple different from GoZone?
Both offer captive portal, footfall analytics and WiFi-triggered marketing. Purple additionally covers staff and multi-tenant WiFi, iPSK onboarding, Passpoint/OpenRoaming via SecurePass, and enterprise compliance including ISO 27001 and B Corp.
Where Purple beats GoZone
See the product hub and the industries where teams pick Purple over GoZone.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points — Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti. No hardware swap, live in weeks.