Purple vs GoZone
GoZone WiFi and Purple both turn guest WiFi into a captive-portal, analytics and marketing channel. GoZone, based in Florida, leans hard into WiFi monetisation: its Smart WiFi Suite (Marketing4WiFi, Analytics4WiFi and Ads4WiFi) puts paid guest plans, vouchers and sponsored ad spaces at the centre. Purple is the broader platform: it covers the same guest-WiFi and footfall-analytics ground but extends into staff and multi-tenant WiFi, iPSK and Passpoint/OpenRoaming via SecurePass, and enterprise-grade compliance and references.
Last fact-checked 2026-06-15. GoZone: US cloud-based WiFi marketing and monetisation platform that turns guest WiFi into a revenue stream..
Best for Purple
Mid-market and enterprise venues that need guest, staff and multi-tenant WiFi, footfall and dwell analytics, and WiFi-triggered marketing under strong compliance (ISO 27001, GDPR, CCPA, B Corp).
Best for GoZone
Independent and multi-site venues that want to monetise guest WiFi directly through paid access plans, vouchers and sponsored advertising, with a free entry tier and self-serve setup.
Feature-by-feature comparison
| Feature | Purple | GoZone |
|---|---|---|
| Product surface | Guest, staff and multi-tenant WiFi plus footfall/dwell analytics and Purple Engage marketing automation | Smart WiFi Suite (Marketing4WiFi, Analytics4WiFi, Ads4WiFi) built around WiFi marketing and monetisation |
| Captive portal | Branded captive portal with custom splash pages and access journeys | Branded splash with social/email/SMS login, QR menus and custom forms |
| Analytics | Footfall, dwell time, return rates and customer demographics across locations | Heatmaps, footfall counts, dwell times and visitor demographics |
| Marketing & monetisation GoZone adds direct WiFi monetisation (paid access and ad networks). | Purple Engage: WiFi-triggered email/SMS automation and targeted campaigns | Triggered email/SMS, coupons, loyalty, plus paid guest plans, vouchers and sponsored ads |
| Staff & multi-tenant WiFi | 802.1X staff WiFi plus iPSK Multi-Tenant WiFi across any vendor | MDU resident isolation; no dedicated staff WiFi product |
| Hardware / AP support | Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, Fortinet | Enterprise WiFi incl. Cisco Meraki, Ubiquiti UniFi, Ruckus, plus TIP OpenWiFi |
| Roaming standards Purple adds standards-based roaming and iPSK onboarding. | Passpoint and OpenRoaming via SecurePass; iPSK Multi-Tenant WiFi | Not advertised |
| Compliance | ISO 27001, GDPR, CCPA, Cyber Essentials, B Corp | No published ISO 27001 / SOC 2 / GDPR certification |
| Pricing transparency & free tier | Published pricing with a plan-recommendation tool; free Connect tier | Free Business Starter tier; paid tiers by quote |
When Purple is the right call
Purple is the stronger fit when WiFi has to do more than market to guests. If you need to onboard staff and tenants as well as guests, run iPSK Multi-Tenant WiFi across a shared estate, or offer seamless Passpoint/OpenRoaming through SecurePass, that breadth sits natively in Purple. Larger and regulated organisations also need ISO 27001, GDPR and CCPA compliance and B Corp status, with analytics that tie footfall and dwell data to WiFi-triggered marketing in Purple Engage - and outcomes like a 57x return at Harrods to show it works at scale.
When GoZone is the right call
GoZone is a genuinely good fit when the priority is monetising guest WiFi directly and getting live quickly. Its Ads4WiFi suite is built for paid guest plans, vouchers and sponsored ad spaces, so venues that want WiFi to generate revenue, or to fund free access through sponsorship, get those tools as a core feature - a more mature monetisation story than most guest-WiFi marketing rivals. The free Business Starter tier and self-serve setup make it easy for independent and smaller multi-site venues to start.
Frequently asked
Is GoZone WiFi free?
GoZone offers a free Business Starter plan with a branded captive portal, social/email login and basic guest analytics. Paid tiers add marketing automation, CRM and monetisation features, with pricing on request.
What does GoZone WiFi do?
GoZone is a cloud-based platform that lets US venues monetise and market through guest WiFi. Its Smart WiFi Suite covers captive-portal marketing, footfall analytics and WiFi advertising.
How is Purple different from GoZone?
Both offer captive portal, footfall analytics and WiFi-triggered marketing. Purple additionally covers staff and multi-tenant WiFi, iPSK onboarding, Passpoint/OpenRoaming via SecurePass, and enterprise compliance including ISO 27001 and B Corp, across 80,000+ venues in 90+ countries.
Where Purple beats GoZone
See the product hub and the industries where teams pick Purple over GoZone.
Compare Purple with other vendors
Still building a shortlist? See how Purple stacks up against the other vendors teams evaluate alongside GoZone, or browse every comparison on the captive portal software hub.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points - Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme, and Fortinet. No hardware swap, and you can be live in weeks.
See how Purple compares for your sites
Tell us what you're evaluating and we'll show you the difference.