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TL;DR / Key Takeaways
- A captive portal secures guest WiFi access by requiring users to authenticate before connecting to the internet.
- Customizable splash pages allow you to promote your brand, collect valuable visitor data, and enforce terms of service.
- Integrates with major access point vendors (Cisco Meraki, Aruba, Ruckus) without requiring hardware changes.
- Provides robust analytics and demographic insights to better understand user behavior and dwell times.

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Connect
- Secure captive portal
- Branded splash pages
- 25 supported languages
- Network analytics
- Monitor speed and venue coverage
- Compliance with major data laws
Capture
- First-party data capture
- CRM integration
- Detailed WiFi analytics
- Behavioral insights
- Email address verification
- Access to our support team
Engage
- Customized access journeys
- Personalized communications
- Advanced WiFi analytics
- Full suite integrations
- Passpoint and profile authentication
- Fully managed service options
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Evaluating captive portal software?
We publish honest side-by-side comparisons against every serious captive portal platform - Cloud4Wi, IronWiFi, Spotipo, Cloudi-Fi, SecureW2, Portnox, JumpCloud, RADIUSaaS - including where the other vendor wins.
Frequently asked questions
What is a Captive Portal?
A captive portal is a customized login page that requires users to authenticate or accept terms before gaining access to a public or enterprise WiFi network. It acts as a gatekeeper, securing the network while enabling data collection and branding.
How does a Captive Portal improve WiFi security?
Captive portals improve security by preventing unauthorized access to the network. They require users to authenticate via email, social media, SMS, or sponsored access, ensuring only verified users can connect. They can also enforce terms of service and acceptable use policies.
Can I customize the Captive Portal login page?
Yes, Purple's captive portal is fully customizable. You can design the splash page with your brand's logos, colors, and imagery, providing a seamless and professional onboarding experience for your visitors.
What authentication methods does a Captive Portal support?
Modern captive portals support a wide range of authentication methods, including social login (Facebook, Google, LinkedIn), SMS verification, email registration, PMS integration (for hotels), and sponsored guest access.
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