Know who is at the table, and bring them back for the next booking

Guest WiFi that turns every cover into consented, verified guest data, recognises regulars across every site and feeds the booking and loyalty tools you already run. Tills, devices and your front of house team stay on their own networks. One platform, on the access points you already own.

• Consented guest data into SevenRooms, HubSpot or Braze
• Regulars recognised at every restaurant
• xPSK for tills, printers and speakers
• Staff sign-in with Entra ID, Okta or Google

A typical restaurant group today

• A WiFi password printed on the menu, and no idea who used it
• Every visit looks like a first visit, even for your best regulars
• Tills, kitchen printers and guest phones sharing one network
• A staff password that former team members still know

With Purple

• A branded sign-in that sends consented, verified guest data to your CRM
• Returning guests recognised with minimal friction at any of your restaurants
• Every device on its own key and VLAN, away from guests
• The team signs in with their work account, and leavers lose access automatically

Turn every cover into a guest you can talk to again

The reservation captures one name. WiFi reaches everyone at the table. Guests sign in on a branded page in your restaurant's look, give consent in a single step and land in the marketing tools you already use, so your CRM grows with walk-ins and guests of guests, not only the person who booked.

• Email and social sign-in with UK GDPR consent and a full audit trail
• NeverBounce verification blocks fake and disposable email addresses at sign-in
• Guest data sent to SevenRooms, HubSpot, Braze, Airship and Iterable through 400+ data connectors
• Visit frequency, dwell time and demographics for every site, side by side across the estate

Pizza Express runs guest WiFi across 470+ restaurants: 3.7 million unique guests have signed in, and 42% were new visitors.

Recognise your regulars, wherever they choose to eat

Unified Accounts remember returning guests, so coming back takes minimal friction and the opt-in screen gets the attention it deserves. Every visit then adds to the guest's profile, which gives your CRM and loyalty teams something to act on: who comes back, to which restaurant and how often.

• Sweetgreen lifted its opt-in rate from 61% to 81% after switching to Unified Accounts
• Bloomin' Brands connected Purple to Paytronix to see which Dine Rewards members visit which restaurants
• Find loyalty members who have signed up but stopped visiting, and send them a reason to return
• In-venue microsurveys and a TripAdvisor connector capture sentiment while the meal is still fresh

Tampopo used its WiFi guest list to email around 16,000 past diners to promote its cookery school gift vouchers.

Keep the tills away from the table

EPOS terminals, kitchen printers, booking tablets, cameras and background music speakers cannot type a username and password. On one shared network they also sit next to every guest phone. xPSK gives each device its own key and its own VLAN, so a leaked key affects one device, not the whole restaurant.

• Guest devices kept off the network your tills and payment kit use
• Revoke a single key without re-keying every device on site
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• No per-device licence and no cap on devices per key

Staff WiFi that keeps up with restaurant turnover

Restaurant teams change every season, and a shared staff password outlives every one of them. Purple lets servers, managers and kitchen teams connect with the account they already use, synced from Microsoft Entra ID, Okta or Google Workspace over SCIM, so access starts and ends with employment.

• Leavers are revoked automatically when their account is disabled
• Personal phones onboarded in about 60 seconds with the Purple app
• Managers, floor staff and contractors on separate VLANs with their own rules
• Every session logged against a named person, device, time and location

Results from restaurants on Purple

Sweetgreen raised its opt-in rate within weeks of switching to Unified Accounts. Pizza Express reaches millions of guests across its estate, and Bloomin' Brands joins WiFi visits to its Dine Rewards loyalty data through Paytronix.

Figures from Purple customer results: Sweetgreen, Pizza Express and Tampopo.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your restaurants on one guest data platform

Tell us about your brands and your sites, and we will show you how guest data, loyalty, devices and staff access would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Sends guest data to SevenRooms, HubSpot, Braze, Airship and Iterable
• ISO 27001 certified, B Corp, zero data breaches since 2012