Millions of visits a year. Know who is behind them.

Guest WiFi that turns a five-minute visit into a consented guest record, puts your app one tap away and sends both to the CRM and loyalty platform you already run. Kiosks, EPOS and your crew stay on their own networks. One platform across every restaurant, on the access points you already own.

• One-tap sign-in built for short visits
• App downloads from every WiFi sign-in
• xPSK for kiosks, EPOS and kitchen screens
• Crew sign-in with Entra ID, Okta or Google

A typical QSR estate today

• Free WiFi that costs money to run and returns nothing to marketing
• An app the brand depends on, promoted on a poster nobody reads
• Kiosks, EPOS and kitchen screens sharing a network with guest phones
• Engineers sent out to restaurants to fix WiFi problems

With Purple

• A one-tap branded sign-in that sends consented guest data to your CRM
• An app download offer on the screen every guest is already holding
• Every device on its own key and VLAN, away from guests
• Cloud-managed across the estate, so problems are fixed remotely, not on site

Make a five-minute visit count

Quick-service guests do not stay long enough to fill in a form, so the sign-in has to take one tap. Purple gives them a branded page in your look, with OneClick and social login, consent captured in the same step and rules that change the message by restaurant, language or campaign. McDonald's Belgium runs it across 80 restaurants and has collected 2.5 million unique visitor records from 8 million visits.

• OneClick, email and social sign-in with UK GDPR consent and a full audit trail
• Language-specific splash pages and promotions by restaurant, set with LogicFlow rules
• Guest data sent to Braze, HubSpot, Airship, Iterable and Bloomreach through 400+ data connectors
• Visits, repeat visits and dwell time for every restaurant, compared across the estate

Supercharge your mobile app from the moment of physical visit

Your app is where the best guests order, collect points and come back. The WiFi sign-in reaches the guests who have not downloaded it yet, at the moment they are standing in your restaurant with a phone in their hand. Promote the download on the splash page, then connect WiFi visits to your loyalty data so marketing can see who visits, where and how often.

• McDonald's Belgium saw a sharp increase in app downloads after adding app campaigns to its splash pages
• McDonald's Australia connected Purple to its MyMacca's loyalty scheme through a custom two-way API and grew loyalty sign-ups
• Panos put its iOS and Android app in front of guests 24,262 times in 12 months from the WiFi sign-in
• Reach lapsed app members with a reason to return, through the marketing platform you already use

Keep the kiosks and tills away from the queue

Self-order kiosks, EPOS terminals, kitchen display screens, digital menu boards and order-ready screens cannot sign in with a username and password. On one shared network they also sit next to every guest phone in the restaurant. xPSK gives each device its own key and its own VLAN, so a leaked key affects one device, not the whole restaurant.

• Guest traffic kept apart from payment kit, the network segmentation PCI DSS scoping relies on
• Revoke a single key without re-keying every device on site
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• No per-device licence and no cap on devices per key

Staff WiFi that keeps up with crew turnover

Quick-service teams change constantly, and a shared staff password outlives every one of them. Purple lets managers and crew connect with the account they already use, synced from Microsoft Entra ID, Okta or Google Workspace over SCIM, so access starts and ends with employment. It runs on cloud RADIUS, so there is nothing to install in the restaurant.

• Leavers are revoked automatically when their account is disabled
• Personal phones onboarded in about 60 seconds with the Purple app
• Restaurant managers, crew and visiting engineers on separate VLANs with their own rules
• Cloud RADIUS with a 99.9% uptime SLA and no on-premise server

After moving to Purple, McDonald's Belgium cut WiFi-related on-site visits from IT engineers by 90%.

Results from quick-service restaurants on Purple

McDonald's Belgium uses Purple across 80 restaurants to build guest data, grow its app and even recruit its next crew members from the WiFi sign-in. These are results it has measured.

Figures from Purple customer results: McDonald's Belgium and Panos.

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Pricing

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See your estate on one WiFi platform

Tell us about your restaurants, your app and your marketing stack, and we will show you how guest data, app growth, devices and crew access would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Guest data into Braze, HubSpot, Airship, Iterable and Bloomreach through 400+ data connectors
• ISO 27001 certified, UK GDPR and CCPA compliant, zero data breaches since 2012