Your centre draws the crowd. Now get to know them.

Turn the free WiFi in your centre into a consented shopper database, a channel for events and tenant offers, and research you can act on. One platform for centre marketing and centre management, run on the access points you already own.

• 80% opt-in rate at Highcross Leicester
• Plugs into dotdigital, Mailchimp and Placewise
• UK GDPR consent with a full audit trail
• Runs on your existing access points

A typical shopping centre today

• Free WiFi behind a click-through page that collects nothing
• A shopper database that leaves with a previous owner or managing agent
• Events, late-night openings and tenant offers promoted on posters and hoped for
• Signage, cameras and the centre team's laptops sharing one password

With Purple

• A branded sign-in that asks for consent. Highcross Leicester now opts in 80% of shoppers.
• Every record lands in your own CRM through dotdigital, Mailchimp, Placewise or 400+ other connectors
• Event and offer pages scheduled on the sign-in screen, live on the dates you choose
• Centre staff, devices and pop-up tenants each on their own key and VLAN

Turn free WiFi into a shopper database you can market to

Shoppers sign in with their email or a social account on a page in your centre's brand, and choose whether to hear from you. St James Quarter asked for name, postcode and date of birth, added social login and fed every record to Placewise. In one July month, 16,743 sign-ins produced 6,362 new CRM records at a 38% opt-in rate.

• Unified Accounts lifted Highcross Leicester's opt-in rate from 56% to 80%
• Opted-in shoppers sent to dotdigital, Mailchimp, Placewise and 400+ other connectors
• Branded captive portal with UK GDPR consent and a full audit trail behind every record
• DNS content filtering keeps the guest network family friendly

After Intu went into administration, Metrocentre and Midsummer Place rebuilt their CRM databases on Purple, collecting 9,998 and 6,741 marketable records in six months.

Put every event and tenant offer on the screen shoppers are already holding

The sign-in page is the first thing every connected shopper sees. Purple's Logic Flow schedules a different page by date and by centre, so the marketing team can promote Christmas, half-term and late-night shopping without an IT ticket. City Center Bishop Ranch scheduled pages for three events and earned 2,675 views.

• Turnberry ran a five-second video for Santa's Arrival and Tree Lighting, with more than 11,400 impressions
• Battersea Power Station saw 1% of WiFi visitors book tickets for its outdoor cinema and theatre
• Tenant offers on the sign-in page brought a 20% sign-in rate at Beyond
• City Mall sent a Bershka offer by SMS to 580 shoppers, and 10% spent enough to claim it

Ask the people in your centre what they want next

Micro surveys sit inside the sign-in, so you hear from thousands of shoppers without a clipboard team on the mall. Madison International Realty ran three surveys across Queens Place, Atlantic Terminal and Atlantic Center malls and collected 17,507 responses in six months.

• Liverpool ONE asked about Christmas trading hours, and 59% wanted stores to open at 9am
• Rosemary Square learned that 89% of its visitors did not yet have its rewards app
• First-time and returning visitors see different pages, as they do at Hudson Yards
• Survey answers sit beside sign-up data and flow to your CRM with the shopper's consent

Unicomer asked shoppers at two of its malls whether a free photo and video area would bring them back more often. 76% said yes, and the marketing team built one.

One secure network for the centre team, its devices and its pop-ups

Behind the public WiFi sits everything that keeps a centre running: the management suite, security and cleaning teams, digital screens, cameras, door controllers and sensors. Purple puts each on the right network with no shared password, managed from the same platform as your guest WiFi.

• Centre staff sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers lose access when their account is disabled
• xPSK gives screens, cameras, sensors and door controllers their own key and VLAN
• Time-limited keys for contractors and pop-up tenants, each with its own firewall and bandwidth rules
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi

What centre marketing teams have done with their WiFi

From opt-in rates to rebuilt databases and survey responses, these are results from shopping centres in the UK and US running Purple today.

Figures from Purple customer results: Highcross Leicester, St James Quarter, Metrocentre and Madison International Realty.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your centre's WiFi as a marketing channel

Tell us about your centre or portfolio and we will show you how shopper sign-in, campaigns, surveys and the centre network would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Connects to dotdigital, Mailchimp, Placewise, HubSpot, Braze and 400+ other platforms
• ISO 27001 certified, UK GDPR compliant, zero data breaches since 2012