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Shopping center WiFi that turns footfall into data and sales

Purple's shopping mall WiFi covers the whole center seamlessly, captures opted-in visitor data on every connection, and lets you promote tenants and offers through a branded portal - with footfall analytics that turn visitor traffic into measurable sales.

  • Whole-center guest WiFi that keeps visitors connected and coming back
  • Opted-in visitor data and footfall analytics across every level
  • Branded portal to promote tenants, offers, and events
Speak to an expert
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An aerial view of a modern, multi-level shopping mall bustling with people.

The Shopping Mall Industry in Numbers

842
m
million visitors to UK shopping centers in 2023
70
%
of shoppers use their mobile devices while in-store
80
%
of consumers are more likely to make a purchase from a brand that offers personalized experiences

Challenges in Shopping Mall Connectivity

Providing seamless and secure WiFi is crucial for modern shopping malls. Here’s how we address common challenges:

Seamless guest WiFi across every level and dead zone

Large, multi-level centers are hard to cover well - dead zones and slow speeds frustrate visitors and cut their trips short.

Purple delivers complete, high-speed coverage across the whole center, so visitors stay connected, share on social, and engage with your apps and offers.

Learn about Guest WiFi
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A secure, separate network for retailers and staff

Retailers, security, and maintenance teams need reliable, secure access - and sharing the guest network risks both performance and data.

Purple provides a separate, secure network so POS, inventory, and comms run smoothly, with no interference or security risk.

Learn about Staff WiFi
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A woman using her phone while sitting on a bench in a shopping mall, demonstrating the guest WiFi experience.

Our Solutions for Shopping Malls

We offer a suite of products designed to meet the unique connectivity needs of shopping malls, enhancing both visitor experience and operational efficiency.

Purple WiFi solution dashboard

Guest WiFi

Provide a seamless and secure WiFi experience for your visitors. Our Guest WiFi solution helps you:

  • Capture valuable visitor data for marketing insights
  • Promote retailers and special offers through a branded portal
  • Ensure a safe and family-friendly browsing experience
Purple WiFi solution dashboard

Staff WiFi

Equip your staff and retailers with a reliable and secure network. Our Staff WiFi solution allows you to:

  • Separate staff traffic from the public guest network
  • Prioritize bandwidth for critical business applications
  • Manage access and ensure secure connectivity for all staff
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"Purple has been a game-changer for our marketing efforts. The data we collect through the guest WiFi has allowed us to understand our visitors better and create highly targeted campaigns that drive footfall and sales."

Marketing Director
Major UK Shopping Center

Pricing

Find the perfect plan for your shopping mall. All our plans are flexible and can be tailored to your specific needs.

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Connect

Free
Create a branded captive portal and unlock instant access to handy WiFi and network analytics.
Including a 30-day free trial of Capture
  • Secure captive portal
  • Branded splash pages
  • 25 supported languages
  • Network analytics
  • Monitor speed and venue coverage
  • Compliance with major data laws
Sign up for free

Capture

Popular
Capture valuable first-party data from your Guest WiFi and seamlessly integrate it with your CRM.
  • First-party data capture
  • CRM integration
  • Detailed WiFi analytics
  • Behavioral insights
  • Email address verification
  • Access to our support team
Speak to an expert

Engage

Get deeper behavioral insights to influence purchasing decisions and drive personalized experiences.
  • Customized access journeys
  • Personalized communications
  • Advanced WiFi analytics
  • Full suite integrations
  • Passpoint and profile authentication
  • Fully managed service options
Speak to an expert

Helpful Resources

Explore our tools and resources to help you make the most of your WiFi investment.

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ROI Calculator

Estimate the potential return on investment for your WiFi solution.
Calculate now
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Case Studies

See how we've helped other shopping malls like yours succeed.
View case studies
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Ready to Enhance Your Shopping Mall's Connectivity?

Speak to one of our experts today to find out how our WiFi solutions can transform your visitor experience and boost your business.

Speak to an expert
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Frequently asked

How does Purple help shopping centres understand visitor behaviour?

Purple's presence analytics track footfall patterns, dwell time, zone occupancy, and repeat visitor rates across the entire mall and individual units. Retailers and centre management see exactly how shoppers move, where they pause, and which anchor tenants drive traffic to surrounding stores.

Can we offer branded WiFi to each tenant while managing one network?

Yes. Purple supports multi-tenancy — each retailer can have its own branded splash page and marketing flows, while the centre management team administers policies, analytics, and billing from a single platform. Network segmentation keeps tenant traffic isolated.

Does Purple integrate with loyalty programmes and retail CRMs?

Purple connects to Salesforce, HubSpot, Mailchimp, Klaviyo, and other CRMs via native integrations and webhooks. WiFi registration data flows directly into loyalty profiles, enabling personalised offers triggered by in-centre behaviour such as dwell time or visit frequency.

How does Purple support seasonal campaigns and pop-up events?

Splash pages can be updated in minutes without IT involvement. Campaign-specific portals for Christmas, Black Friday, or pop-up activations can be created, scheduled, and retired from the Purple dashboard — with unique data capture fields for each campaign.

Is the data collected GDPR-compliant?

Purple is fully GDPR-compliant. Consent is obtained and recorded at the point of WiFi login, with granular opt-in options for marketing communications. Data is stored securely with configurable retention periods and full subject access request tooling.

Can Purple help us demonstrate ROI to retailers and stakeholders?

Yes. Purple produces footfall reports, dwell analytics, and campaign performance dashboards that quantify the value of centre-wide WiFi investment. These reports can be white-labelled and shared with individual tenants to support lease renewals and service charge justification.

Featured products for Shopping Malls

The Purple platform pieces most Shopping Malls venues deploy on day one.

Recommended solution for Shopping Malls

WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetize visitor data.

See WiFi for marketing teams →

Related pillar guides

The topical pillars most relevant to Shopping Malls. Each guide is the canonical hub for that area of the platform.

Other verticals running on the same Purple platform.