Every shopper who walks in is a name your CRM could know

Your stores are small, your teams are busy and nobody has time to hand out a sign-up card. Purple turns the free WiFi in every shop into consented shopper data, a sign-in that recognises returning shoppers, and a secure network for the tills, run from head office on the access points you already own.

• 72% opt-in rate at Avoca
• Returning shoppers skip the form
• Plugs into HubSpot, Braze and 400+ more
• Tills and card readers off the shopper network

A typical high street chain today

• Free WiFi on a password written on a card by the till
• Store teams asked to collect emails between serving and restocking
• No idea which shoppers are new and which come back every month
• Card readers, tills and the shopper network sharing one password

With Purple

• A branded sign-in in your look and feel, with marketing consent built in
• Every sign-in becomes an opted-in shopper record, with no work for the store team
• Returning shoppers recognised and reported store by store
• Colleagues and every till, reader and screen on networks of their own

A sign-in that turns a browse into a relationship

Shoppers connect to your WiFi to check a size online, send a photo to a friend or find a voucher. That moment is the first impression on the screen they are already holding. Purple makes it yours, with a clear marketing opt-in, and recognises returning shoppers with Unified Accounts so they connect without filling the form again. Avoca moved its opt-in rate from 48% to 72% in the first week of Unified Accounts.

• Branded sign-in by email, form or social login, designed once and live in every store
• Returning shoppers recognised across your stores, so the second visit takes a tap
• Custom fields such as date of birth, favourite store or style preference, a little more on each visit
• UK GDPR consent recorded on every sign-in, with a full audit trail

MAJA Sportswear reached a 76% sign-in rate across 102 stores in Mexico, identifying 63,000 shoppers through WiFi.

Consented shopper data, in your CRM the same day

A sign-up list that sits in a spreadsheet does not sell anything. Purple sends every opted-in shopper to the CRM, email and loyalty platforms you already run, so a visit to your Bath store on Saturday can become a new-season email on Monday. Level Shoes collected 2,484 shopper profiles in its first month, with name, date of birth and contact details, ready for its CRM.

• 400+ data connectors, including HubSpot, Braze, Bloomreach, Iterable and Airship
• Records sent as shoppers sign in, not exported once a quarter
• Date of birth and preferences captured for birthday and new-season campaigns
• Only shoppers who opted in reach your marketing lists

Run 6 shops or 600 from head office

High street chains do not have an IT person in every shop, and they should not need one. Purple sets your sign-in, campaigns and network policies once and applies them across the chain, with reporting for each store and the whole estate. New stores go live on the same template the day the access points are switched on.

• One dashboard for every store, with per-store and chain-wide reporting
• New and returning shoppers and dwell time, store by store
• Seasonal campaigns scheduled centrally, from sale launches to Christmas late openings
• Runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet

Keep the tills off the shopper WiFi, without an IT visit

In a small shop, the card reader, the till, the stock scanner, the window screen and the shopper WiFi often share one network and one password. Purple gives every device its own key and every colleague their own sign-in, so a password left on the stockroom wall never reaches the payment network.

• xPSK gives tills, card readers, scanners and screens their own key and VLAN, revocable one at a time
• Shopper traffic kept apart from the payment network, the separation PCI DSS asks for
• Colleagues sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers lose access when their account is disabled
• Cloud RADIUS with a 99.9% uptime SLA and nothing to install in store

Measured in shoppers you can market to

Fashion, footwear and lifestyle retailers use Purple to turn store visits into opted-in shoppers. These are results they have measured.

Figures from Purple customer results: Avoca, MAJA Sportswear and Level Shoes.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See what your shops could know about their shoppers

Tell us how many stores you run and which CRM you use, and we will show you how sign-in, data and store networks would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Connects to HubSpot, Braze, Bloomreach and 400+ more
• ISO 27001 certified, UK GDPR compliant, zero data breaches since 2012