High street retail WiFi that wins shoppers back from online
Purple's high street retail WiFi gives independent shops and high street brands the customer data, footfall analytics, and automated marketing they need to compete with online - capturing opted-in shopper data on every visit and turning it into loyalty and repeat trips.
- Capture opted-in shopper data and understand who's in store
- Footfall and dwell analytics to see how your shop really performs
- Automated marketing that drives loyalty and repeat trips
The state of high street retail
The UK high street is a vital part of the economy, with over 300,000 businesses and employing over 2.9 million people.
Challenges facing high street retail
High street retail is facing a number of challenges, including the rise of online shopping, changing consumer habits, and the increasing cost of doing business.
Reliable staff WiFi across every high street store
Staff need fast, secure connectivity for tills, stock, and customer service - and on the high street that often means managing it across several sites at once.
Purple gives you a secure, separate staff network that's simple to manage centrally, however many shops you run.
Guest WiFi that captures shopper data and builds loyalty
Free, branded guest WiFi draws shoppers in and keeps them longer - and every login captures opted-in data you can use to market to them and bring them back.
Purple keeps it secure and GDPR-compliant, so you grow your marketing list without the data-protection headache.
Our solutions for high street retail
Purple offers a range of solutions to help high street retailers to overcome these challenges and succeed in the digital age.
Guest WiFi
Our guest WiFi solution is a secure and compliant way to offer free WiFi to your customers. It can also be used to collect valuable data about your customers, which can be used to improve your marketing and sales efforts.
- Secure and compliant
- Easy to use
- Collect valuable data
Staff WiFi
Our staff WiFi solution is a reliable and secure way to provide WiFi access to your employees. It can also be used to improve productivity, communication, and customer service.
- Reliable and secure
- Improve productivity
- Enhance communication
Pricing
We offer a range of pricing plans to suit your needs. Whether you're a small business or a large enterprise, we have a plan that's right for you.
Connect
- Secure captive portal
- Branded splash pages
- 25 supported languages
- Network analytics
- Monitor speed and venue coverage
- Compliance with major data laws
Capture
- First-party data capture
- CRM integration
- Detailed WiFi analytics
- Behavioral insights
- Email address verification
- Access to our support team
Engage
- Customized access journeys
- Personalized communications
- Advanced WiFi analytics
- Full suite integrations
- Passpoint and profile authentication
- Fully managed service options
Tools and resources
We have a range of tools and resources to help you get the most out of your WiFi.
Ready to get started?
Frequently asked
How does guest WiFi help a high street shop compete with online retailers?
Guest WiFi captures opted-in shopper data at login and feeds automated, personalized marketing - so independent and high street shops can run the targeted offers and loyalty campaigns that used to be the preserve of online retailers, and bring customers back in person.
What customer data can we collect from our store WiFi, and is it GDPR-compliant?
Purple collects consented first-party data at sign-in - name, email, and visit frequency - with consent logged and a full audit trail. Retention is configurable, so you grow a compliant marketing list without the data-protection overhead.
Can I manage WiFi across several high street stores from one place?
Yes. Purple is built for multi-site retail - manage guest and staff networks, branding, and access policies for every store from one dashboard, with both per-store and group-level reporting.
What analytics does Purple provide for a smaller store?
Footfall, dwell time, new versus returning visitors, and busiest periods - the same behavioral insight large chains rely on, scaled and priced for independent and high street retailers.
What WiFi hardware do we need?
Purple is hardware-agnostic and works with Cisco Meraki, Aruba, Ruckus, Ubiquiti, and most enterprise access points - if your hardware supports a standard captive portal redirect or RADIUS, Purple integrates with it.
Featured products for High Street Retail
The Purple platform pieces most High Street Retail venues deploy on day one.
Guest WiFi platform for High Street Retail
Captive Portals, analytics, and marketing automation as a cloud overlay.
Captive Portal software for High Street Retail
Modern Captive Portals with social login, SSO, and marketing consent.
Passwordless WiFi for High Street Retail
EAP-TLS, iPSK, and Passpoint — replace shared passwords with identity.
Recommended solution for High Street Retail
WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetize visitor data.
See WiFi for marketing teams →Related pillar guides
The topical pillars most relevant to High Street Retail. Each guide is the canonical hub for that area of the platform.
Guest WiFi
The master guide to delivering guest WiFi: models, layers, compliance, and how to choose a provider.
Captive portal
How the WiFi sign-in works, the eight authentication methods, and the join surface technical detail.
WiFi marketing
Turn captive portal sign-ins into consented first-party data, activated through your CRM and ESP.
WiFi analytics
Presence and engagement analytics, footfall, dwell, and GDPR-defensible measurement.
Related industries
Other verticals running on the same Purple platform.