Seamless and secure WiFi authentication

Passpoint, also known as Hotspot 2.0, moves authentication from the sign-in page onto the device. A profile carrying a certificate and its own credentials lets the device identify your network and authenticate against RADIUS. It then connects automatically, encrypted from the moment it associates. No shared passphrase, no captive portal, and no change to the access points you already operate.

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A visitor using her phone on a network she was authenticated onto automatically

The Purple app on a laptop showing a staff WiFi Pass alongside a company WiFi Pass

Passpoint for staff

Certificate-based authentication for every staff device

Staff install the profile once, then connect seamlessly at every site you operate, with no repeat sign-in
The same profile covers BYOD, so a member of staff on their own phone authenticates exactly as a company laptop does
Purple binds access to the identity in your directory. Revoke a leaver once and every device they registered drops off the network.
The 802.1X and WPA3-Enterprise architecture remains intact, with each user isolated from every other user on a shared network

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Passpoint for guests

Visitors authenticate once, then reconnect automatically

The Passpoint profile can be installed through the Purple app or your own app, then authenticates the device at every site you operate
No captive portal, no registration form, and no repeat authentication on a return visit
Authentication binds to the profile rather than the MAC address, so devices stay identifiable after iOS 18 rotates it
Return rates, dwell time and visit counts stay accurate, feeding first-party data through more than 400 connectors

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A shopper checking her phone on venue WiFi her device joined automatically

OpenRoaming

Seamless connections across the OpenRoaming network

Join the OpenRoaming network through Purple by enabling Passpoint profiles on your network
Devices then authenticate seamlessly across your own sites and the wider OpenRoaming network of more than 5 million hotspots worldwide
Secure, seamless connections throughout, encrypted from the moment a device associates and with no shared password anywhere

Read about OpenRoaming

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Passpoint FAQs

What is Passpoint?

Passpoint is an industry certification programme for secure, automatic WiFi onboarding, and it is the same thing as Hotspot 2.0. Rather than sending someone to a sign-in page, the network installs a profile on their device holding a certificate and its own credentials. The device then recognises the network, authenticates against RADIUS and connects on its own, with traffic encrypted from the moment it joins. Purple delivers Passpoint through SecurePass.

Is Passpoint the same as Hotspot 2.0?

Yes. Hotspot 2.0 is the name of the technical specification and Passpoint is the certification programme built on it, so the two terms are used interchangeably in practice. If a vendor says a device or access point is Hotspot 2.0 capable, it will work with Passpoint.

How does the profile get onto a device?

It depends who owns the device. Company-managed laptops and phones receive it silently through MDM, using Intune or Jamf. Devices Purple does not manage install it themselves, either through your own app or at the end of a one-off sign-in. In both cases it happens once, and every subsequent connection is automatic.

How is Passpoint different from OpenRoaming?

Passpoint is the technology that lets a device join a network automatically. OpenRoaming is a federation that uses it, where a profile issued by one member is trusted by every other member. Passpoint on its own covers your own sites. Adding OpenRoaming extends that to over 5 million hotspots worldwide. Purple runs on the federation, so either is available.

Does Passpoint solve the MAC randomisation problem?

Largely, yes. iOS 18 and macOS rotate device MAC addresses, so a device that has been on the network before looks brand new and your return rate reads low. Passpoint authenticates the profile rather than the MAC address, so the device is still recognised on its next visit and return rates, dwell time and visit counts stay accurate.

Which devices support Passpoint?

Current iOS, iPadOS, macOS, Android and Windows releases all support it, which covers the overwhelming majority of phones and laptops. Devices with no browser and no profile store, such as games consoles and smart TVs, cannot use it. Those are handled with an iPSK instead, on the same SSID.

Does Passpoint work on our existing access points?

Yes, on any hardware that is Passpoint or Hotspot 2.0 capable, which includes current Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet kit. Purple layers on top of the infrastructure you already own, so there is no rip and replace.

How secure is Passpoint compared with a shared WiFi password?

Considerably more secure. A shared passphrase is known to everyone who has ever used it and cannot be revoked for one person, and an open network sends traffic unencrypted. Passpoint gives each device its own credentials under WPA2-Enterprise or WPA3-Enterprise, encrypts traffic from the moment it connects, and lets you revoke one person without touching anyone else. Purple is ISO 27001 certified, GDPR and CCPA compliant, and has had zero data breaches since 2012.