Showroom standards. Service-bay reality. Customer dwell that earns its keep.
OEM-compliant captive portals, showroom-and-service-bay segmentation, in-waiting-room engagement during the 1-3hr service dwell, and a connected-inventory VLAN that doesn't violate the brand-standard audit.
Brand standards. Two networks. Dwell. Inventory.
A modern dealership is two businesses on one rooftop — premium showroom and concrete service bay — held to one brand standard by an OEM that audits twice a year. Purple is the network platform designed for both halves and for the audit.
Dealership WiFi is a retail-experience product, not an amenity.
Customer waiting is dwell that's begging to be monetised. Test-drive sign-in is a clipboard waiting to die. OEM brand-standard audits cost co-op marketing dollars when they fail. Purple is the layer that turns each of those into a measurable outcome.
The clipboard's gone. The drive's timed automatically.
Test drive starts at the showroom captive portal — driving licence photo, insurance check, GDPR consent, all on the customer's own phone. The drive is timed automatically when the vehicle leaves forecourt WiFi range. The clipboard sign-in book is gone, the time is recorded, the experience is OEM-brand-perfect.
Bored becomes pitched. Not by a salesperson — by your DMS.
Service appointment is 1-3 hours of captive customer dwell with nothing happening. Purple recognises the returning customer via DMS lookup on portal join, surfaces 'your X3 is on ramp 3, ETA 47 min' from Kerridge / Pinnacle / CDK, and at the 45-minute dwell mark fires a CitNOW brake/tyre inspection-result video with one-tap approval. Service-revenue conversion that didn't require staff.
OTA updates for stock without violating the OEM audit.
Modern stock has built-in cellular but also gets put on dealer WiFi for OTA updates, PDI checks, and demo-mode setup. Mixing this with guest WiFi is an OEM brand-standard violation and a real attack surface. Purple's connected-inventory VLAN segments stock vehicles to a dedicated network with MAC-allowlist tied to the DMS stock list — OTA happy, audit happy.
Service is 40-50% of dealer gross profit. Guest WiFi should help.
NADA and SMMT consistently show fixed ops (service + parts) generating 40-50% of dealer gross profit despite being a smaller revenue line than new-car sales. Customer waiting is the unmonetised hour. Purple is the platform that turns it into the conversion lever it should have been.
OEM brand-standard auditor walks in. Walks out happy.
BMW, Mercedes, Audi, Porsche, Lexus, JLR all run retailer-standard inspections that include the customer-WiFi experience. SSID naming, splash branding, captive-portal language coverage, segmentation evidence — every one of those is now a Purple-managed configuration with audit-ready exports on demand. Co-op marketing funds protected; OEM relationship intact.
- OEM-spec captive-portal language coverage
- Brand-standard SSID naming with rapid-rebrand support
- Documented segmentation between guest, staff, service-bay, and inventory
- On-demand audit reports per OEM template
Service status. Brake-pad video. Test-drive return prompt.
When a customer's phone associates with the dealership WiFi, Purple knows their vehicle (via DMS), their service-job state (via Kerridge/Pinnacle), and how long they've been on site. The app fires the right experience instantly — service status, advisor name, courtesy-car key-handover form, mid-service inspection video.
Customer returning from a test drive? The app pings the salesperson and surfaces a 'how was the drive' follow-up form before the customer walks out the door. Service customer at 45 minutes? The CitNOW brake/tyre inspection video fires with one-tap approval — tied to the DMS, recorded against the work order, billed clean.
Service-bay P&L visibility you've never had.
POS tells you what was sold. CitNOW tells you what was approved. Purple tells you when the customer was bored, when they were attentive, when they walked the showroom while the car was on the ramp, and when the dwell window for the inspection upsell closed. The retail-experience layer the DMS can't deliver.
Per-customer dwell, attention windows, and conversion lift on inspection upsells fired at the right moment.
Sign-in to drive-completion to follow-up — the funnel measured automatically by network, not by sales-manager spreadsheet.
Live OEM brand-standard compliance per rooftop, with drift detection before the audit lands.
Common dealership network questions, answered.
Does Purple support BMW, Mercedes, Audi, Porsche brand standards?
Yes. We have customers running BMW Retailer Standards, Mercedes-Benz Retail of the Future, Audi Terminal, Porsche Destination, and Lexus Plus brand standards on Purple. The captive-portal templates, SSID-naming conventions, and audit-export formats follow each OEM's published spec.
Will it integrate with our DMS (Kerridge, Pinnacle, CDK, Keyloop)?
Yes. Direct integrations exist with major DMS platforms — Kerridge, Pinnacle, CDK Global, Keyloop (formerly Kerridge), and Drive (Reynolds). Customer recognition, service-state lookup, and inventory-VLAN allowlist all sync from the DMS.
How does the inventory VLAN work without violating brand standards?
Stock vehicles join a dedicated inventory VLAN with a MAC-allowlist tied to the DMS stock list. OTA updates, PDI checks, and demo-mode setup happen on the inventory VLAN — never on guest or corporate. The segmentation is documented per OEM template and exportable for the brand-standard audit.
Can a single-rooftop dealer use Purple, or only big groups?
Both. Purple has automotive customers from single-rooftop independents to 100+ rooftop groups (Sytner, Arnold Clark scale). The platform is the same — only the contract and the deployment scale differ.
Will it integrate with CitNOW and JudgeService?
Yes. CitNOW one-tap inspection-video approval is a first-class integration. JudgeService NPS and customer-experience surveys integrate via webhook. Purple's role is the in-store engagement layer that triggers them at the right moment, not a competing platform.
Ready to make the customer waiting hour earn its keep?
Speak to an automotive specialist who's deployed Purple at single rooftops, multi-OEM groups, and 100+ rooftop dealer groups. We'll scope a single-rooftop pilot, prove the OEM-brand-standard and service-dwell numbers, and roll out from there.
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