Turn every showroom visit and service wait into a customer you can follow up

Branded guest WiFi that puts browsers and service customers into your CRM with consent, secure sign-in for sales and workshop staff, and a private key for every diagnostic tablet and showroom screen. One platform, on the access points you already own.

• Opted-in contacts sent to your CRM
• UK GDPR consent on every sign-up
• Staff sign-in with Entra ID or Google
• xPSK for workshop and showroom devices

A typical dealership today

• A WiFi password on a card in the service lounge, and no idea who used it
• Showroom browsers who leave before anyone takes their details
• Sales and workshop staff sharing one password that never changes
• Diagnostic tablets, screens and card terminals on the same network as guests

With Purple

• A branded sign-in page in your dealership's colours, with consent captured as people connect
• Opted-in contacts go straight into your CRM for test-drive and service follow-up
• Staff sign in with their own work account, and leavers lose access the day they go
• Every device gets its own key and VLAN, kept apart from guest traffic

Make the hour in the service lounge count

Service customers sit with a coffee for the length of an MOT or a service, and showroom browsers spend time in the cars before they talk to anyone. Purple gives them fast WiFi through a branded sign-in moment in your dealership's colours, and gives you a name, an email address and their consent to hear from you.

• Branded captive portal for each site, with UK GDPR consent and a full audit trail
• Email, social and form sign-in, with the questions your sales team wants answered
• Returning visitors recognised, so you know who came back for a second look
• DNS content filtering on the guest network, so the lounge stays family-friendly

Every new contact lands in the CRM your sales team already works from

Swansway Garages connected Purple to its main CRM through an API and gained a single source of truth for marketing. A quarter of the contacts captured on its WiFi were people the business had never heard of, which meant 6,250 new opted-in records in two years.

• Opted-in visitors sent to Salesforce, HubSpot, Mailchimp and 400+ other data connectors
• Consent recorded with every contact, ready for test-drive and service follow-up
• Visit history by site, so a second showroom visit can prompt a call from sales
• Email addresses verified at sign-up through NeverBounce, so follow-ups reach a real inbox

Swansway values each opted-in CRM record at £20, based on its conversion rates against an average car sale and service. On that basis its 6,250 new records were worth £125,000.

Staff WiFi with no shared password to leak

Sales executives, service advisors, technicians and valeters come and go, often across several sites in a group. Purple lets each of them sign in with the work account they already use, and the network decides what they can reach from their group membership.

• Sign in with Microsoft Entra ID, Google Workspace or Okta, synced over SCIM
• Leavers lose access the moment their account is disabled, with nothing to re-key
• Sales, workshop and office teams on separate VLANs with their own rules
• Every session logged against a named person, device, time and location

A private key for everything that cannot sign in

Diagnostic tablets, workshop printers, showroom screens, card terminals and cameras cannot use a username and password. xPSK gives each one its own key and its own VLAN, so a leaked key affects one device, not the whole site, and guest traffic never touches the payment network.

• Card terminals on their own VLAN, kept apart from guests, as PCI DSS expects
• Revoke a single key without re-keying every device in the workshop
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• No per-device licence and no cap on devices per key

WiFi that adds people to your CRM

Swansway Garages merged its Purple WiFi contacts with the 60,000 records in its main CRM, giving its marketing team one database to work from. Car sales and services drive its follow-up, so every new opted-in contact has a clear value.

Figures from Purple customer results: Swansway Garages, and Purple platform data.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your dealerships on one WiFi platform

Tell us about your sites and your CRM, and we will show you how guest, staff and device access would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Opted-in contacts sent to your CRM through 400+ data connectors
• ISO 27001 certified, UK GDPR compliant, zero data breaches since 2012