The ticket tells you who paid. Your WiFi tells you who came.
One person books four tickets and you only ever hear from them. Purple turns the WiFi in your arena, hall or club into a branded sign-in moment, so every fan in the room becomes consented data you can sell the next show to, with sponsor inventory and a secure network for the crew on the same platform.
- Consented fan data for your CRM
- Sponsor-ready sign-in moments
- 400+ data connectors
- Runs on the access points you own
You fill the room every night, then lose most of it at the doors
Ticketing data stops at the person who paid. The friends they brought, the walk-up crowd and the fans who came for one act on a three-band bill leave without a trace in your CRM. Here is where that shows up.
A typical venue today
- One ticket buyer on file for a group of four, and nothing on the other three
- Sponsors paying for signage with no numbers to show them at renewal
- Bar and merch feedback that arrives as a complaint after the show
- Box office, bar tills and production kit sharing one password with the crew
With Purple
- Every fan who signs in becomes a consented record, sent to your CRM
- A sponsor message on the sign-in page, with views and click-throughs counted
- A one-question survey during the show, answered on the phone already in their hand
- A private key and VLAN for every till, terminal and desk, revocable one at a time
From the doors opening to the last encore, every part of the venue on one platform
Fan data, sponsor inventory, next-show marketing and a secure back-of-house network, run from one dashboard by the team you already have.
Know who is in the room
A branded sign-in that turns the whole crowd, not just the bookers, into consented fan data.
02 · Promoters and sponsorsInventory every fan sees
A sponsor or promoter message on the screen fans are already holding, with the numbers to prove it.
03 · Next showSell the next gig
Tag fans by the show they came to and put the right programme in front of them, from bar to box office.
04 · Crew and kitBack of house, locked down
Staff, touring crews, tills and production kit on their own secure networks, away from the crowd.
Turn a sold-out crowd into a fan list you own
Fans reach for their phones the moment they are through the doors. Purple meets them with a branded sign-in moment that asks for an email, a postcode or one question you care about, with clear consent. Arena GNP in Mexico City generated 2,300 leads this way from more than 15,700 fan sign-ins.
- Social and email sign-in, with UK GDPR consent and a full audit trail
- Custom questions, such as favourite genre or home town, added to each fan record
- Records sent to Salesforce, HubSpot, Braze or Airship through 400+ data connectors
- Returning fans recognised, so you know who comes back and how often
Fan dataGive sponsors a moment every connected fan sees
The sign-in page is premium inventory: a full screen, on the device each fan is holding, at the point they are most receptive. Arena GNP used it to promote Mundo Imperial services and products, and sent more than 9,600 fans on to the Mundo Imperial website.
- Sponsor or promoter branding on the sign-in page, changed show by show
- Views, sign-ins and click-throughs counted for every campaign
- Redirect fans to a sponsor offer, an app download or a social feed after sign-in
- Opted-in audience insight to bring to sponsor renewals
At Telcel EDC Mexico 2026, fan sign-in ran at an 84% authentication rate and generated 1,800 leads.
Explore the captive portal
SponsorsSell the next gig to the people who loved this one
A fan who came for one genre is the best prospect for the next act like it. Purple tags each fan by the show they attended and passes it to your CRM, so the right programme reaches the right inbox. Glasgow Life used it to put the Royal Concert Hall's Christmas programme in front of 690 opted-in concert-goers.
- A different sign-in page per show, branded for the act, promoter or season
- Fans tagged by event attended, ready for segmented email from your CRM
- Micro surveys about bars, merch and amenities, asked during the visit
- The Kimmel Center learned that half its respondents came for a ticketed event, from 2,120 answers
Next showStaff, crews and production kit on their own secure networks
Box office terminals, bar tills, card readers, lighting and sound desks and touring production laptops cannot share a password with a full house. xPSK gives every device its own key and VLAN, and staff sign in with their own account, so a leaked key affects one device, not the show.
- A private key and VLAN for each till, terminal, desk and camera
- Time-limited keys for touring crews and promoters, with no MDM needed
- Staff sign in with Microsoft Entra ID, Okta or Google Workspace, revoked when they leave
- Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
Crew and kitWhat ticketing tells you, and what your WiFi adds
Your ticketing platform knows who paid. Purple fills in who came, what they came for and who paid for the sponsor's message.
Numbers you can take to the next promoter meeting
Arenas, festivals and concert halls already run fan sign-in through Purple. These are their results.
Figures from Purple customer results: Arena GNP, Eventos Telmex (Telcel EDC Mexico 2026) and the Kimmel Center for the Performing Arts.
Free brochure
Take this page into your next budget meeting
Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.
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Live before your next on-sale, without new hardware
- 1
Design your sign-in moment
Brand the page for the venue, choose the questions and set up sponsor slots and consent wording.
- 2
Point your access points at Purple
We configure the fan, staff and device networks on the access points you already own.
- 3
Connect your CRM
Fan records flow to Salesforce, HubSpot, Braze or your marketing platform from the first show.
Pricing
See the price before you book a demo
Compare plans, what each one includes and the add-ons on one page. You do not need a sales call to see the numbers.
See what your crowd could be worth
Tell us about your venue, your capacity and your sponsors, and we will show you how fan sign-in, sponsor inventory and a secure crew network would work on your hardware.
- Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
- Fan data to Salesforce, HubSpot, Braze, Airship and 400+ data connectors
- ISO 27001 certified, UK GDPR compliant, zero data breaches since 2012
Book a venue demo
A 30-minute call with someone who knows live venues.
Music venue WiFi questions, answered
What venue marketing, commercial and IT teams ask us most
Can Purple cope with a full house?
Capacity comes from your access point design, which Purple works with rather than replaces. Purple handles the sign-in, consent and fan data on top, and Arena GNP has recorded more than 15,700 fan sign-ins through it.
How do sponsors and promoters get value from the WiFi?
They can brand the sign-in page, run an offer and send fans to their own site or app after sign-in. Every view and click-through is counted, so you can show the result at renewal. Arena GNP sent more than 9,600 fans on to the Mundo Imperial website this way.
Can each show have its own sign-in page?
Yes. You can brand the page per show, act, promoter or season, and tag each fan with the event they attended so your CRM can segment by it.
Which CRM and marketing platforms do you connect to?
Salesforce, HubSpot, Braze, Airship, Bloomreach, Iterable and SevenRooms, among 400+ data connectors in our connectors library.
Is the fan data consented?
Yes. Consent is captured at sign-in with UK GDPR wording you control and a full audit trail. Purple is ISO 27001 certified and GDPR and CCPA compliant.
How do staff, touring crews and production kit connect?
Staff sign in with their Microsoft Entra ID, Okta or Google Workspace account. Tills, card terminals and production devices each get their own xPSK key and VLAN, and touring crews can be given time-limited keys that expire on their own.
Do we need to replace our access points?
No. Purple runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet, with no on-premise server to install.
Featured products for Music venues
The Purple platform pieces most Music venues venues deploy on day one.
Guest WiFi platform for Music venues
Captive Portals, analytics, and marketing automation as a cloud overlay.
Captive Portal software for Music venues
Modern Captive Portals with social login, SSO, and marketing consent.
Passwordless WiFi for Music venues
EAP-TLS, iPSK, and Passpoint - replace shared passwords with identity.
Recommended solution for Music venues
WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetize visitor data.
See WiFi for marketing teams →Related pillar guides
The topical pillars most relevant to Music venues. Each guide is the canonical hub for that area of the platform.
Guest WiFi
The master guide to delivering guest WiFi: models, layers, compliance, and how to choose a provider.
Captive portal
How the WiFi sign-in works, the eight authentication methods, and the join surface technical detail.
WiFi marketing
Turn captive portal sign-ins into consented first-party data, activated through your CRM and ESP.
Related industries
Other verticals running on the same Purple platform.
Speak to an expert
Tell us about your venues and we'll show you how Purple fits.