Turn a family day out into members, adopters and return visits

Visitor WiFi that knows which families spent the day with you, sells memberships and animal adoptions on the screen they are already holding, and puts your conservation story in front of everyone on site. Keepers, tills and life-support sensors stay on their own secure networks, on the access points you already own.

• Sign-in in each visitor's own language
• Salesforce, HubSpot and 400+ connectors
• Family-friendly DNS filtering
• xPSK for tills, scanners and sensors

A typical zoo today

• A WiFi password on a sign by the café, and no idea who used it
• Memberships and adoptions sold only at the gift shop till or online, weeks later
• Conservation work that most visitors never hear about
• Tills, ticket scanners and tank sensors sharing a network with visitors' phones

With Purple

• Every visitor signs in on a page in your brand, with UK GDPR consent logged
• Membership and adoption offers on the first screen they see, with their email already filled in
• Your conservation story, feeding times and keeper talks shown at the moment they connect
• Every device on its own key and VLAN, and every keeper signed in with their own account

Turn every family on the paths into someone you can talk to

Parents connect on arrival to check the map and send photos home. Purple makes that moment a sign-in in your brand, in the language set on their phone, with email or a social account in a few taps. Every record carries consent and flows into your CRM through 400+ data connectors, so the people walking your site become people you can invite back. Merlin Entertainments runs this across its attractions at a 61% average opt-in rate.

• Sign-in shown in each visitor's device language, as Merlin Entertainments runs it
• UK GDPR consent with a full audit trail on every record
• Records sent to Salesforce, HubSpot and Braze as visitors connect
• DNS content filtering keeps the guest network suitable for families and school groups

Sell memberships and adoptions while the family is still in front of the meerkats

The best time to sell an annual pass is the moment a family works out they will be back. Ask at sign-in whether they are already members, and send everyone who is not straight to your membership or adoption page with their email already filled in from the WiFi sign-in. Members are tagged in your CRM through 400+ data connectors, so renewals and adoption updates reach the right families.

• One question at sign-in separates members from people who could become one
• Email prefilled from the WiFi sign-in to cut drop-off on the sign-up page
• Different offers by season or by zone: an adoption by the penguins, a keeper experience by the big cats
• Members tagged in your CRM, so renewal emails go to the right people

Pages can be scheduled to switch on and off by themselves, so a half-term adoption push runs without anyone on your team remembering to turn it off.

Put your conservation work in front of every visitor, then ask what they think

Breeding programmes, field projects and habitat work are why many zoos and aquariums exist, and most visitors never hear about them. The welcome page is the first screen a visitor reads after the gate. Use it for today's feeding times and keeper talks, a link to your conservation appeal, and one optional question. The City of Avondale asked park visitors a single star rating and got a 92% response rate.

• Today's feeding times, keeper talks and conservation news on the welcome page
• Micro-surveys at sign-in: why they came, what they enjoyed, whether they would donate
• Answers saved to each visitor's record, so appeals reach the people who care
• Audience intelligence on visitor numbers, dwell time and return rates for each site

Keepers, tills and life-support sensors on their own secure networks

A zoo runs on more than visitors' phones. Keepers update records on tablets, handheld scanners check tickets at the gate, cafés and gift shops take card payments, and aquariums rely on water quality sensors and cameras. xPSK gives every device its own key and VLAN, and staff, volunteers and seasonal teams sign in with their own account instead of a shared password.

• Each device gets its own key and VLAN, revocable one at a time
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• Staff sign in with Microsoft Entra ID, Google Workspace or Okta, and leavers lose access when their account is disabled
• Card terminals kept off the visitor network, which supports PCI DSS segmentation

Visitor data that pays its way from the first season

Attractions and venues already use Purple to grow their CRM and learn what visitors think, on a platform built to keep that data safe. These are results from sites that are live today, and the terms the platform runs on.

Figures from Purple customer results (Merlin Entertainments, City of Avondale) and Purple platform data.

Free brochure

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Pricing

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Compare plans, what each one includes and the add-ons on one page. You do not need a sales call to see the numbers.

See your zoo on one WiFi platform

Tell us about your site, your membership scheme and your CRM, and we will show you how visitor data, adoptions, conservation messaging and secure staff and device networks would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Visitor records sent to Salesforce, HubSpot, Braze and 400+ other connectors
• ISO 27001 certified, UK GDPR compliant, B Corp