Your guest WiFi is worth more than ad space
GoZone turns guest WiFi into a marketing and monetisation channel for venues. Purple turns the same guest WiFi into first-party data and footfall analytics - with a free plan to start - plus staff and multi-tenant WiFi and the scale to run a thousand sites on one platform. Better guest WiFi whether you run one venue or many.
- Own the guest data instead of renting out the splash page
- ISO 27001, GDPR and CCPA certified - GoZone publishes none
- Passwordless staff WiFi and iPSK on the same platform
- Live in 90+ countries, not a US-only footprint
Compare it on your venue
Tell us what you run today and we’ll show you the Purple equivalent - free tier included.
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A splash page that builds your asset, not someone else’s
Sponsored ads and vouchers put other brands in front of your guests. Purple keeps the moment of connection for you: one tap on your branded page creates a consented profile you own, feeding analytics and campaigns that bring that guest back through your door.
- Every connection adds to a database you own outright
- Your brand on the page, not an ad rotation
- Campaigns and analytics fed by the same tap
Why venues move from GoZone to Purple
GoZone is built to monetise guest WiFi through paid plans, vouchers and sponsored ads.
Purple turns guest WiFi into first-party data and footfall analytics, for one venue or a thousand.
GoZone’s Smart WiFi Suite covers captive-portal marketing and analytics.
Purple adds passwordless WPA2/3-Enterprise staff WiFi and iPSK multi-tenant networks on the hardware you already own.
GoZone offers MDU resident isolation.
Purple runs iPSK multi-tenant WiFi and standards-based Passpoint/OpenRoaming across any vendor.
GoZone is a US-based platform.
Purple runs 80,000+ venues in 90+ countries, ISO 27001, GDPR, CCPA and B Corp certified.
GoZone has a free Business Starter tier.
Purple’s free Connect tier runs on your existing access points, with pricing that scales across an estate.
Value that doesn’t depend on selling ad slots
Monetised WiFi pays off only while sponsors keep buying. Purple’s return comes from the data, the repeat visits and the networks you no longer have to run separately.
Venues and event spaces
Branded portal, guest capture and footfall analytics - free to start on Connect, £69 Hub if you need hardware.
MDU and property operators
iPSK resident networks with per-unit isolation, vendor-agnostic rather than tied to one AP line.
Marketing owners
WiFi-triggered email and SMS journeys that re-invite real visitors, with repeat-visit reporting to prove it.
IT and compliance
Passwordless WPA2/3-Enterprise staff access and ISO 27001, GDPR, CCPA and B Corp certification.
What the platform runs today
See the value of owning your WiFi data.
Feature-by-feature comparison
| Feature | Purple | GoZone |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Branded splash with social/email/SMS login, QR menus and forms |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys | ✓Triggered email/SMS, coupons and loyalty |
| Footfall & dwell analytics | ✓Location analytics across venues and multi-site estates | ✓Heatmaps, footfall counts, dwell times and demographics |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕No dedicated staff WiFi product |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | –MDU resident isolation, no iPSK onboarding |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Cisco Meraki, Ubiquiti UniFi, Ruckus, plus TIP OpenWiFi |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | ✕No published ISO 27001, SOC 2 or GDPR certification |
| Multi-site management | ✓Every location in one dashboard, any number of sites | ✓Multi-site venue management |
| Free plan | ✓Free Connect tier - ideal for one venue | ✓Free Business Starter tier; paid tiers by quote |
See how the switch from GoZone works on your setup.
Monetisation fades. A guest database compounds
Voucher redemptions and sponsored splash ads generate revenue while they run; a consented first-party database keeps paying every time you fill a quiet Tuesday. Purple is built around that compounding asset - capture on the free Connect tier, analyse and automate with Capture and Engage, and cover staff, resident and event networks from the same platform as you grow.
Frequently asked
Both have free tiers - what’s the difference?
GoZone’s Business Starter and Purple Connect both give a venue free captive-portal WiFi. The difference shows above free: GoZone’s paid tiers are quoted, not published, while Purple’s pricing is public - and the paid tiers add footfall analytics, marketing automation, staff WiFi and iPSK rather than more monetisation formats.
Can Purple isolate residents like GoZone’s MDU offering?
Yes, and more broadly: Purple runs iPSK multi-tenant WiFi with per-resident isolation for BTR, student housing and coworking, vendor-agnostic across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi, plus standards-based Passpoint and OpenRoaming.
Where does GoZone stand on security certification?
GoZone publishes no ISO 27001, SOC 2 or GDPR certification. Purple is ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified, which matters as soon as guest data leaves a single venue or a franchise brand signs off the deployment.
Where Purple beats GoZone
See the product hub and the industries where teams pick Purple over GoZone.