Guest WiFi engagement and analytics on top of your network
Tanaza manages and configures multi-vendor access points from the cloud. Purple adds what happens once the network is up: branded guest WiFi, footfall and dwell analytics, marketing automation and passwordless staff WiFi, on the access points you already run, alongside your network management.
- Branded guest WiFi and captive portal with full data capture
- Footfall, dwell and repeat-visit analytics across every site
- Marketing automation and 70+ CRM integrations
- Passwordless staff WiFi, WPA2/3-Enterprise, plus ISO 27001 compliance
See Purple on your network
Book a 30-minute demo and we’ll show you Purple running on the access points you already own, with no hardware swap.
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Why teams move from Tanaza to Purple
Tanaza manages and configures access points.
Purple turns those access points into guest engagement, analytics and marketing.
Tanaza’s captive portal offers click-through and code login.
Purple’s branded portal captures first-party data with social, email and SMS sign-in.
Tanaza reports on network performance and access-point health.
Purple adds footfall, dwell and repeat-visit analytics for marketing and operations.
Tanaza is not built for marketing.
Purple includes marketing automation across email, SMS and 70+ CRMs.
Tanaza carries GDPR compliance.
Purple is ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified.
Built for IT, marketing and the whole venue
Purple gives every team one platform on top of the network you already manage. IT keeps its hardware, marketing gets first-party data and analytics, and the wider venue gets guest and staff WiFi that work together.
IT and network teams
Add Purple as a cloud overlay on your existing access points, with passwordless staff WiFi and ISO 27001 compliance, no hardware swap.
Marketing teams
A branded captive portal, first-party data capture and automated email and SMS journeys across 70+ CRM integrations.
Analytics and operations
Footfall, dwell time and repeat-visit insight across every site in one dashboard.
Security and compliance
ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified, with passwordless WPA2/3-Enterprise staff access.
Why 80,000 venues choose Purple
See what Purple looks like running on your network.
Feature-by-feature comparison
| Feature | Purple | Tanaza |
|---|---|---|
| Branded guest WiFi captive portal | ✓Fully branded portal with social, SMS and email login and data capture | –Cloud splash editor with click-through and code login only |
| Footfall, dwell & visitor analytics | ✓Footfall, dwell time and repeat-visit insight for marketing | ✕Network performance, bandwidth and access-point health monitoring |
| Marketing automation (email/SMS, CRM) | ✓Purple Engage: automated email and SMS journeys, 70+ CRM integrations | –Not a core focus; some marketplace integrations |
| Passwordless staff WiFi (WPA2/3-Enterprise, RADIUS) | ✓Cloud RADIUS with EAP-TLS, iPSK and SAML/SSO for staff access | ✕Not offered |
| Multi-tenant / iPSK WiFi | ✓Per-resident iPSK networks for BTR, coworking and student housing | –Multi-organisation management, not per-resident iPSK |
| Passpoint / OpenRoaming | ✓Passpoint and OpenRoaming via SecurePass, federation member | –Via an integration partner only |
| Enterprise compliance (ISO 27001, GDPR, CCPA, B Corp) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR; no published ISO 27001 or SOC 2 |
| Runs on your existing hardware, any vendor | ✓Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, UniFi, Cambium, Extreme, Fortinet | ✓Commodity and white-box APs via TanazaOS (Ubiquiti, MikroTik, Open Mesh, Edgecore) |
Book a demo and we’ll show how Purple layers on top of Tanaza.
One platform for guest WiFi, analytics and marketing on top of your network
Purple layers branded guest WiFi, footfall and dwell analytics, marketing automation and passwordless staff WiFi on top of the access points you already manage. It serves 80,000+ venues and 350 million users at 99.999% uptime, with ISO 27001, GDPR, CCPA and B Corp certification, and is trusted by Manchester Airports Group, Chase and the University of Sheffield. Book a 30-minute demo to see it on your network.
Frequently asked
Does Purple replace Tanaza?
Not necessarily. Tanaza manages the network hardware itself, while Purple is the guest engagement, analytics and marketing layer on top. Purple runs as a cloud overlay on your existing access points, so it can sit alongside your network management.
What does Purple add beyond a captive portal?
Purple adds footfall and dwell analytics, marketing automation across 70+ CRMs, passwordless staff WiFi with WPA2/3-Enterprise, iPSK multi-tenant networks and Passpoint via SecurePass, plus ISO 27001, GDPR, CCPA and B Corp compliance.
Do we need to replace our hardware to use Purple?
No. Purple runs as a cloud overlay on the access points you already own, so there is no hardware swap and you are live in weeks.
Where Purple beats Tanaza
See the product hub and the industries where teams pick Purple over Tanaza.