Purple vs Tanaza
Purple and Tanaza both run in the cloud, but they solve different problems. Tanaza is built primarily for managing and controlling WiFi access points across multiple hardware vendors from a single dashboard, with a captive portal included as one feature. Purple is built for guest engagement: captive portals, footfall and dwell analytics, and marketing automation across guest, staff and multi-tenant WiFi.
Last fact-checked 2026-06-05. Tanaza: A vendor-agnostic cloud platform for managing and controlling WiFi access points, with a built-in captive portal..
Best for Purple
Venues and enterprises that want to turn guest WiFi into visitor insight and marketing, with captive portals, analytics and engagement at the core.
Best for Tanaza
IT teams, MSPs and ISPs that need to provision, configure and monitor mixed-vendor access points centrally and want hardware-agnostic network control rather than guest marketing.
Feature-by-feature comparison
| Feature | Purple | Tanaza |
|---|---|---|
| Primary focus Different jobs: engagement vs network management. | Guest, staff and multi-tenant WiFi engagement and analytics | Cloud management and control of WiFi access points |
| Access point management Tanaza's core strength is multi-vendor AP control. | Works across existing infrastructure as an engagement layer | Vendor-agnostic AP configuration, provisioning and monitoring |
| Captive portal | Fully branded captive portals with multiple auth options | Built-in cloud splash page editor with click-through and code login |
| Analytics Purple = visitor analytics; Tanaza = network analytics. | Footfall, dwell and visitor analytics for marketing | Network performance, bandwidth and AP health monitoring |
| Marketing automation | Purple Engage marketing automation | Not a core focus; some marketplace integrations |
| Hardware support Tanaza is explicitly hardware-agnostic. | Works with existing networks | Multi-vendor: Ubiquiti, MikroTik, TP-Link, Edgecore and others via TanazaOS |
| Pricing | Published pricing calculator; free Connect tier | Free up to 3 access points; Pro at US$1.99 per AP per month |
When Purple is the right call
Purple wins when the goal is to do something with guest WiFi beyond keeping it online. If you want branded captive portals, footfall and dwell analytics, visitor data and marketing automation through Purple Engage, plus iPSK Multi-Tenant WiFi and Passpoint/OpenRoaming via SecurePass, Purple is built for that outcome. It also carries enterprise compliance (ISO 27001, GDPR, CCPA, B Corp) and serves large brands.
When Tanaza is the right call
Tanaza is a strong fit when the core need is managing the network hardware itself. If you are an IT team, MSP or ISP running access points from several different vendors and you want one hardware-agnostic cloud dashboard to provision, configure, push firmware and monitor them, Tanaza is purpose-built for that. Its TanazaOS supports a wide range of brands, and the free tier plus low per-AP pricing make it accessible for smaller multi-site deployments.
Frequently asked
What is the main difference between Purple and Tanaza?
Tanaza focuses on cloud management of WiFi access points across multiple hardware vendors, while Purple focuses on guest engagement: captive portals, footfall and dwell analytics, and marketing automation.
Does Tanaza have a captive portal?
Yes. Tanaza includes a cloud-hosted splash page editor supporting click-through and code-based login, alongside its access point management features.
Is Tanaza a good Purple alternative?
It depends on your goal. For multi-vendor access point management Tanaza is a strong choice. For guest WiFi analytics, visitor data and marketing, Purple is the more complete platform.
Where Purple beats Tanaza
See the product hub and the industries where teams pick Purple over Tanaza.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points — Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti. No hardware swap, live in weeks.