Better guest WiFi, for one venue or a thousand
GoZone turns guest WiFi into a marketing and monetisation channel for venues. Purple turns the same guest WiFi into first-party data and footfall analytics - with a free plan to start - plus staff and multi-tenant WiFi and the scale to run a thousand sites on one platform. Better guest WiFi whether you run one venue or many.
- Runs on the access points you already own - no hardware swap
- Guest, staff and multi-tenant WiFi from one platform
- Footfall and dwell analytics, not just an email list
- Free Connect tier to start, live in weeks
Start free with Purple
Tell us about your venue and we’ll get you live on the free Connect plan - no card, no commitment.
Join 80,000+ venues. We’ll never share your details.
Branded guest WiFi your visitors just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to your venue. You capture first-party data at the point of connection, and Purple runs it on the access points you already own.
- Customisable splash page, live in weeks
- First-party data captured at sign-in
- Same experience across every site you run
Why venues move from GoZone to Purple
GoZone is built to monetise guest WiFi through paid plans, vouchers and sponsored ads.
Purple turns guest WiFi into first-party data and footfall analytics, for one venue or a thousand.
GoZone’s Smart WiFi Suite covers captive-portal marketing and analytics.
Purple adds passwordless WPA2/3-Enterprise staff WiFi and iPSK multi-tenant networks on the hardware you already own.
GoZone offers MDU resident isolation.
Purple runs iPSK multi-tenant WiFi and standards-based Passpoint/OpenRoaming across any vendor.
GoZone is a US-based platform.
Purple runs 80,000+ venues in 90+ countries, ISO 27001, GDPR, CCPA and B Corp certified.
GoZone has a free Business Starter tier.
Purple’s free Connect tier runs on your existing access points, with pricing that scales across an estate.
One platform, whatever your size
Purple fits a single cafe and a national estate on the same platform. You pick the plan that matches where you are today, and grow into the rest whenever you are ready.
A single venue
Start free with Connect - a branded captive portal, data capture and the Purple App. Add the £69 Purple Hub if you need hardware.
A growing group
Manage every location from one dashboard, with tiered pricing that grows with you as you add sites.
Marketing teams
Footfall, dwell time and repeat-visit analytics, plus WiFi-triggered email and SMS - not just a contact list.
IT and security teams
Passwordless staff WiFi on your existing hardware, with ISO 27001, GDPR and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like for your venue.
Feature-by-feature comparison
| Feature | Purple | GoZone |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Branded splash with social/email/SMS login, QR menus and forms |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys | ✓Triggered email/SMS, coupons and loyalty |
| Footfall & dwell analytics | ✓Location analytics across venues and multi-site estates | ✓Heatmaps, footfall counts, dwell times and demographics |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕No dedicated staff WiFi product |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | –MDU resident isolation, no iPSK onboarding |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Cisco Meraki, Ubiquiti UniFi, Ruckus, plus TIP OpenWiFi |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | ✕No published ISO 27001, SOC 2 or GDPR certification |
| Multi-site management | ✓Every location in one dashboard, any number of sites | ✓Multi-site venue management |
| Free plan | ✓Free Connect tier - ideal for one venue | ✓Free Business Starter tier; paid tiers by quote |
See how the switch from GoZone works on your setup.
Just getting started? Purple is free to begin
You do not need a separate tool for a single venue. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for one location. Need hardware? Add the plug-and-play Purple Hub for a one-off £69, no engineer required. Move up to Capture and Engage for analytics and marketing automation as you grow. One platform, from your first venue to your fiftieth.
Frequently asked
How is Purple different from GoZone?
Both offer a branded captive portal, footfall analytics and WiFi-triggered marketing. Purple adds passwordless staff WiFi, iPSK multi-tenant networks and standards-based Passpoint/OpenRoaming, plus enterprise compliance including ISO 27001 and B Corp, across 80,000+ venues in 90+ countries.
Does Purple have a free plan like GoZone?
Yes. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - and it runs on the access points you already own. Add the plug-and-play Purple Hub for a one-off £69 if you need hardware, and move up to Capture and Engage for analytics and marketing automation as you grow.
Is Purple worth it for just one venue?
Yes. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for a single location. Add the plug-and-play Purple Hub for a one-off £69 if you need hardware, and move up to Capture and Engage for analytics and marketing automation whenever you are ready.
Where Purple beats GoZone
See the product hub and the industries where teams pick Purple over GoZone.