Better guest WiFi, for one venue or a thousand
Social WiFi turns guest WiFi logins into a marketing tool for hospitality and retail. Purple does that too - the same simple setup and a free plan to start - plus footfall and dwell analytics, staff and multi-tenant WiFi, and the scale to run a thousand sites on one platform. Better guest WiFi whether you run one venue or many.
- Runs on the access points you already own - no hardware swap
- Guest, staff and multi-tenant WiFi from one platform
- Footfall and dwell analytics, not just an email list
- Free Connect tier to start, live in weeks
Start free with Purple
Tell us about your venue and we’ll get you live on the free Connect plan - no card, no commitment.
Join 80,000+ venues. We’ll never share your details.
Branded guest WiFi your visitors just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to your venue. You capture first-party data at the point of connection, and Purple runs it on the access points you already own.
- Customisable splash page, live in weeks
- First-party data captured at sign-in
- Same experience across every site you run
Why venues move from Social WiFi to Purple
Social WiFi captures guest contact data at login for hospitality and retail.
Purple captures the data too and adds footfall, dwell and repeat-visit analytics, so marketing sees behaviour, not just addresses.
Social WiFi turns WiFi logins into email and review campaigns.
Purple Engage runs WiFi-triggered email and SMS journeys, connected to 70+ CRMs.
Social WiFi focuses on guest WiFi marketing.
Purple handles guest, staff and multi-tenant WiFi, with passwordless WPA2/3-Enterprise for your team.
Social WiFi manages multiple locations.
Purple runs a single venue on the free Connect tier and scales to a thousand sites on the same platform.
Social WiFi is GDPR-compliant in its jurisdiction.
Purple is ISO 27001, GDPR, CCPA and B Corp certified - enterprise-grade security for venues of any size.
One platform, whatever your size
Purple fits a single cafe and a national estate on the same platform. You pick the plan that matches where you are today, and grow into the rest whenever you are ready.
A single venue
Start free with Connect - a branded captive portal, data capture and the Purple App. Add the £69 Purple Hub if you need hardware.
A growing group
Manage every location from one dashboard, with tiered pricing that grows with you as you add sites.
Marketing teams
Footfall, dwell time and repeat-visit analytics, plus WiFi-triggered email and SMS - not just a contact list.
IT and security teams
Passwordless staff WiFi on your existing hardware, with ISO 27001, GDPR and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like for your venue.
Feature-by-feature comparison
| Feature | Purple | Social WiFi |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Branded WiFi login pages |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys | ✓Automated email, review requests and ad retargeting |
| Footfall & dwell analytics | ✓Location analytics across venues and multi-site estates | –Customer-data and CRM-centred analytics; footfall/dwell not detailed |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Not offered (multi-location management only) |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | ✕Not offered |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓20+ named AP brands (Cisco, UniFi, Aruba, Ruckus, MikroTik) |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR (jurisdictional); no published ISO 27001 or SOC 2 |
| Multi-site management | ✓Every location in one dashboard, any number of sites | ✓Multi-location management |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕14-day free trial only; tiered plans priced on request, no permanent free tier |
See how the switch from Social WiFi works on your setup.
Just getting started? Purple is free to begin
You do not need a separate tool for a single venue. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for one location. Need hardware? Add the plug-and-play Purple Hub for a one-off £69, no engineer required. Move up to Capture and Engage for analytics and marketing automation as you grow. One platform, from your first venue to your fiftieth.
Frequently asked
How do Purple and Social WiFi differ in scope?
Social WiFi focuses on guest-WiFi marketing for hospitality and retail - data capture, reviews, email and ad retargeting. Purple covers the same guest WiFi and adds footfall and dwell analytics, staff and multi-tenant WiFi, and enterprise compliance on one platform.
Does Purple run on my existing access points?
Yes. Purple deploys as a cloud overlay on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi, or you can plug in the £69 Purple Hub. Both platforms support a broad range of hardware; Purple adds a free Connect tier so you can start without a contract.
Is Purple worth it for just one venue?
Yes. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for a single location. Add the plug-and-play Purple Hub for a one-off £69 if you need hardware, and move up to Capture and Engage for analytics and marketing automation whenever you are ready.
Where Purple beats Social WiFi
See the product hub and the industries where teams pick Purple over Social WiFi.