Measure footfall like Aislelabs. Then act on it
Aislelabs uses guest WiFi as a footfall-analytics sensor for retail and airports. Purple gives you that analytics too - with a free plan to start - plus a branded captive portal, first-party data capture, marketing automation, and staff and multi-tenant WiFi. Better guest WiFi whether you run one venue or many.
- Zone dwell, visit frequency and heatmaps across sites
- A consented audience you can email and SMS, not just count
- Deploys on your existing enterprise access points
- Free tier to prove the data before you spend
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The portal is a sensor and a front door
Aislelabs reads the network to count and segment visitors. Purple reads it too - and puts a branded, one-tap sign-in in front of every guest, so each visit adds a consented, contactable profile to data you own outright.
- Every sign-in becomes a marketable, consented record
- Google, Apple or email login - no passwords to support
- Footfall dashboards fill up from the same connection
Why venues move from Aislelabs to Purple
Aislelabs treats the captive portal as an analytics sensor.
Purple treats it as a marketing channel - branded sign-in that captures first-party data you own and can activate.
Aislelabs focuses on footfall intelligence and reporting.
Purple pairs footfall and dwell analytics with WiFi-triggered email, SMS and 70+ CRM integrations.
Aislelabs is built for retail and airport analytics.
Purple handles guest, staff and multi-tenant WiFi on one platform, from a single venue to a national estate.
Aislelabs reports GDPR compliance and SOC 2 Type II.
Purple is ISO 27001, GDPR, CCPA and B Corp certified - enterprise-grade security for venues of any size.
Aislelabs is an analytics purchase.
Purple has a free Connect tier to start, with pricing that scales across an estate.
Who gets value beyond the analytics team
Footfall intelligence usually lands with one analyst. Purple spreads the same sign-in data across the departments that act on it.
Retail and mall operators
Zone dwell, visit frequency and cross-site benchmarks to plan layouts, leases and staffing.
Airports and large venues
Enterprise-grade WiFi analytics on Cisco, Aruba, Ruckus or Juniper Mist estates - no new sensors to install.
CRM and campaign owners
WiFi-triggered email and SMS with 70+ CRM integrations, fed by consented captive-portal sign-ins.
IT and security teams
Passwordless WPA2/3-Enterprise staff WiFi and ISO 27001, GDPR and CCPA certification on the same platform.
Purple at estate scale
Benchmark your venues against numbers like these.
Feature-by-feature comparison
| Feature | Purple | Aislelabs |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | –Portal present, primarily as a data-collection mechanism |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys, 70+ CRMs | ✕Not a core product surface |
| Footfall & dwell analytics | ✓Zone dwell, visit frequency, multi-site dashboards and heatmaps | ✓Deep footfall intelligence: path analysis and benchmark reporting |
| First-party data capture & CRM | ✓Salesforce, HubSpot, Mailchimp, Marketo (70+ CRMs, 400+ connectors) | –Analytics exports and API; limited native CRM connectors |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Not a core product surface |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | ✕Not a core product surface |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Cisco, HPE Aruba, Ruckus, Juniper Mist, Meraki and other enterprise APs |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR compliant; SOC 2 Type II reported, no published ISO 27001 |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕No published permanent free tier |
See how the switch from Aislelabs works on your setup.
Analytics you can hand to marketing, not just the board pack
A footfall report answers how many. Purple also answers who, and gives you a compliant way to reach them again: the captive portal captures consented first-party profiles while the same connection powers dwell, frequency and multi-site dashboards. Start free with Connect, add Capture and Engage when you want the full analytics and automation stack, and drop in a £69 Purple Hub anywhere the estate needs extra hardware.
Frequently asked
Does Purple match Aislelabs on footfall analytics?
Purple covers the core venue-intelligence jobs - zone dwell, visit frequency, repeat rates, heatmaps and multi-site dashboards - on vendor-agnostic hardware. Aislelabs goes deeper on specialist retail reporting like path analysis; Purple pairs its analytics with capture and marketing so the data leads somewhere.
Can we run Purple on an airport or mall-grade network?
Yes. Purple deploys as a cloud overlay on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi estates - the same class of infrastructure Aislelabs plugs into - and is ISO 27001, GDPR and CCPA certified for enterprise procurement.
What does the data capture side add in practice?
Instead of anonymous device counts alone, every guest sign-in creates a consented, contactable profile. Purple Engage turns those into WiFi-triggered email and SMS journeys, syncing to 70+ CRMs including Salesforce, HubSpot and Mailchimp.
Where Purple beats Aislelabs
See the product hub and the industries where teams pick Purple over Aislelabs.