Guest WiFi that knows how people visit, not just who logged in
Social WiFi turns guest WiFi logins into a marketing tool for hospitality and retail. Purple does that too - the same simple setup and a free plan to start - plus footfall and dwell analytics, staff and multi-tenant WiFi, and the scale to run a thousand sites on one platform. Better guest WiFi whether you run one venue or many.
- Visit behaviour behind every contact: frequency, dwell, return rate
- Email and SMS journeys triggered by real visits
- A permanent free tier, not a 14-day trial
- One platform when you add staff or resident networks later
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Tell us about your venue and we’ll have your branded WiFi capturing guests this week - free.
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From social login to a customer record with history
Purple gives guests the same effortless one-tap entry - Google, Apple or email - and then keeps learning: which sites they visit, how often they return, how long they stay. Your list stops being addresses and starts being customers you understand.
- One-tap social and email login on your branding
- Each contact carries its own visit history
- Segments by behaviour, ready for campaigns
Why venues move from Social WiFi to Purple
Social WiFi captures guest contact data at login for hospitality and retail.
Purple captures the data too and adds footfall, dwell and repeat-visit analytics, so marketing sees behaviour, not just addresses.
Social WiFi turns WiFi logins into email and review campaigns.
Purple Engage runs WiFi-triggered email and SMS journeys, connected to 70+ CRMs.
Social WiFi focuses on guest WiFi marketing.
Purple handles guest, staff and multi-tenant WiFi, with passwordless WPA2/3-Enterprise for your team.
Social WiFi manages multiple locations.
Purple runs a single venue on the free Connect tier and scales to a thousand sites on the same platform.
Social WiFi is GDPR-compliant in its jurisdiction.
Purple is ISO 27001, GDPR, CCPA and B Corp certified - enterprise-grade security for venues of any size.
Where the extra depth shows up
Contact capture and review requests are the visible half of WiFi marketing. The other half - knowing your visitors and running more of the network - is where Purple keeps going.
Restaurants and cafes
Spot your regulars, win back lapsed visitors, and trigger the campaign from the visit itself.
Retail chains
Compare footfall, dwell and repeat rates across stores from one dashboard.
Hotels and mixed-use sites
Guest capture out front, passwordless staff WiFi and iPSK resident networks behind the scenes.
Data protection owners
ISO 27001, GDPR, CCPA and B Corp certification behind every profile you store.
The estate Purple already runs
Turn your WiFi logins into visit intelligence.
Feature-by-feature comparison
| Feature | Purple | Social WiFi |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Branded WiFi login pages |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys | ✓Automated email, review requests and ad retargeting |
| Footfall & dwell analytics | ✓Location analytics across venues and multi-site estates | –Customer-data and CRM-centred analytics; footfall/dwell not detailed |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | ✕Not offered (multi-location management only) |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for BTR, student and coworking | ✕Not offered |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓20+ named AP brands (Cisco, UniFi, Aruba, Ruckus, MikroTik) |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR (jurisdictional); no published ISO 27001 or SOC 2 |
| Multi-site management | ✓Every location in one dashboard, any number of sites | ✓Multi-location management |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕14-day free trial only; tiered plans priced on request, no permanent free tier |
See how the switch from Social WiFi works on your setup.
A bigger list is good. A smarter list wins
Most WiFi marketing tools compete on how fast the email list grows. Purple grows it just as fast - then attaches footfall, dwell and repeat-visit behaviour to every name, so your campaigns go to the right guests instead of all of them. Start on the free Connect tier with your current access points or a £69 Purple Hub, and step up to Capture and Engage when you want the full analytics and automation layer.
Frequently asked
Purple vs Social WiFi - what’s the practical difference for a marketer?
Both capture contacts at login and automate follow-ups. With Purple every contact also carries visit behaviour - frequency, dwell, last seen - so you can segment win-back or VIP campaigns by what guests actually do, and prove footfall impact afterwards.
Will it work with the access points my venue already has?
Almost certainly: Purple is vendor-agnostic across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi, similar breadth to Social WiFi’s hardware list. If you have no compatible kit, the £69 plug-and-play Purple Hub covers it.
Does the free tier expire?
No - unlike a 14-day trial, Purple Connect is permanently free for a venue: branded portal, data capture and the Purple App. Paid tiers are published, not priced on request, so you know the cost of growing before you commit.
Where Purple beats Social WiFi
See the product hub and the industries where teams pick Purple over Social WiFi.