Purple vs Cloudi-Fi
Purple and Cloudi-Fi both target the enterprise guest WiFi market with cloud-hosted captive portal, analytics, and compliance. Cloudi-Fi sits closer to the SASE / network-security stack with strong DNS-filtering and cloud-security adjacency; Purple sits closer to the customer-engagement stack with marketing automation, loyalty tie-ins, and multi-tenant iPSK on the same platform.
Last fact-checked 2026-04-24. Cloudi-Fi: enterprise guest WiFi platform with strong compliance, multinational deployment depth, and SASE-adjacent positioning.
Best for Purple
Multi-site retail, hospitality, stadiums, and MDU where WiFi is a customer-experience surface — captive portal, analytics, marketing automation, loyalty integration, and multi-tenant iPSK all matter alongside compliance.
Best for Cloudi-Fi
Multinational enterprises with strict compliance frameworks (GDPR, data residency, SOC 2) deploying guest WiFi across hundreds of offices with centralised security policy. Strong fit alongside Zscaler and other SASE stacks.
Feature-by-feature comparison
| Feature | Purple | Cloudi-Fi |
|---|---|---|
| Product surface | Guest + Staff + Multi-Tenant WiFi, Captive Portal, RADIUS, Analytics, Marketing Automation | Guest WiFi, Captive Portal, DNS Security, Compliance (WPA2-Enterprise / 802.1X) |
| Captive portal | Full portal builder with social login, SMS, email, voucher | Full portal with compliance-first flows |
| Compliance posture | ISO 27001, GDPR, CCPA, B Corp | ISO 27001, GDPR, SOC 2, explicit data residency across regions |
| DNS / content filtering | Via partner integration | Native — a headline feature |
| Marketing automation | Purple Engage — email/SMS, loyalty, CRM sync | Not a core product focus |
| Analytics | Footfall, dwell, repeat visits, cohort benchmarks | Compliance and session reporting |
| iPSK / multi-tenant | Yes — first-class product for MDU, coworking, student housing | Not a core product focus |
| Passpoint / OpenRoaming | Yes — via SecurePass, federation member | Supported |
| RADIUS-as-a-Service | Yes — native, multi-region | Yes — included with enterprise tier |
| Hardware support | Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti, Cambium | Cisco, Aruba, Meraki, Fortinet, Ruckus, Cambium |
| Enterprise references | McDonald's, Harrods, AGS Airports, Premier Inn | Multinational retailers and corporate chains |
| Pricing transparency | Published pricing calculator | Sales-led; no public pricing |
When Purple is the right call
If the WiFi use case is customer-experience led — retail loyalty, hospitality personalisation, stadium fan data, multi-tenant buildings — Purple's marketing automation, analytics, and iPSK product are built for that. Teams wanting self-serve pricing and a published ROI calculator will also prefer Purple's transparency.
When Cloudi-Fi is the right call
If the driver is multinational compliance and you want DNS-level content filtering sitting alongside the guest WiFi portal as part of a broader SASE stack, Cloudi-Fi's security-adjacent positioning is stronger. Corporate IT rolling out guest WiFi across 300+ offices with Zscaler already in place will find the integration story cleaner.
Frequently asked
How does Purple compare on international compliance?
Both platforms serve multinational deployments and carry ISO 27001 and GDPR alignment. Cloudi-Fi has published more around regional data-residency options; Purple offers EU, UK, and US residency with ISO 27001 and B Corp certification. For most enterprise compliance checklists, either will pass — the question is usually around specific regional requirements.
Does Purple do DNS filtering like Cloudi-Fi?
Purple does not ship DNS filtering as a native module. Customers typically layer a specialist DNS filter (Cisco Umbrella, Cloudflare Gateway, NextDNS) on top of Purple. Cloudi-Fi bakes DNS security into the platform, which is tidier if that is a specific requirement.
Which is better for retail guest WiFi specifically?
Purple, in most cases. The retail use case leans on captive portal branding, first-party data, loyalty integration, and footfall analytics — all core to Purple. Cloudi-Fi can serve retail but tends to lead with compliance and security, which matter less in the merchandising-led retail stack.
Can we migrate from Cloudi-Fi to Purple?
Yes. Typical migration is two to four weeks for a mid-sized multi-site deployment: portal design parity, AP reconfiguration to point at Purple RADIUS, historical analytics export, and decommission of the old stack. Purple professional services run the cutover for enterprise customers.
See Purple running on your infrastructure
Purple deploys as a cloud overlay on your existing access points — Cisco, Aruba, Ruckus, Juniper Mist, Meraki, Ubiquiti. No hardware swap, live in weeks.
