Better guest WiFi, for one venue or a thousand
Cloud4Wi runs enterprise guest WiFi and location marketing across large retail footprints. Purple does guest WiFi too - with a free plan to start and published pricing - plus footfall analytics, staff and multi-tenant WiFi, and vendor-agnostic iPSK. Better guest WiFi whether you run one venue or a thousand.
- Runs on the access points you already own - no hardware swap
- Guest, staff and multi-tenant WiFi from one platform
- Footfall and dwell analytics, not just an email list
- Free Connect tier to start, live in weeks
Start free with Purple
Tell us about your venue and we’ll get you live on the free Connect plan - no card, no commitment.
Join 80,000+ venues. We’ll never share your details.
Branded guest WiFi your visitors just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to your venue. You capture first-party data at the point of connection, and Purple runs it on the access points you already own.
- Customisable splash page, live in weeks
- First-party data captured at sign-in
- Same experience across every site you run
Why venues move from Cloud4Wi to Purple
Cloud4Wi is sold through an enterprise sales process with no published pricing.
Purple publishes its pricing and offers a free Connect tier, so you can evaluate and start without procurement.
Cloud4Wi ties iPSK to Cisco Meraki.
Purple runs vendor-agnostic iPSK across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi.
Cloud4Wi focuses on guest WiFi and location-based marketing.
Purple runs guest, staff and multi-tenant WiFi with marketing automation on one platform.
Cloud4Wi carries GDPR and SOC 2 Type 2.
Purple adds ISO 27001, CCPA, Cyber Essentials and B Corp certification.
Cloud4Wi starts with a 30-day trial.
Purple starts free on the Connect tier, for one venue or a thousand.
One platform, whatever your size
Purple fits a single cafe and a national estate on the same platform. You pick the plan that matches where you are today, and grow into the rest whenever you are ready.
A single venue
Start free with Connect - a branded captive portal, data capture and the Purple App. Add the £69 Purple Hub if you need hardware.
A growing group
Manage every location from one dashboard, with tiered pricing that grows with you as you add sites.
Marketing teams
Footfall, dwell time and repeat-visit analytics, plus WiFi-triggered email and SMS - not just a contact list.
IT and security teams
Passwordless staff WiFi on your existing hardware, with ISO 27001, GDPR and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like for your venue.
Feature-by-feature comparison
| Feature | Purple | Cloud4Wi |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options | ✓Enterprise captive portal, strong in luxury retail |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys, 70+ CRMs | –Location-based marketing (Volare Compass) |
| Footfall & dwell analytics | ✓Location analytics across venues and multi-site estates | ✓Mature location analytics for large retail footprints |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | –Passpoint and WiFi NAC; not a dedicated staff-WiFi product |
| Multi-tenant / iPSK WiFi | ✓Vendor-agnostic iPSK Private Area Networks for BTR, student and coworking | –Multi-tenant via Cisco Meraki iPSK only |
| Runs on your existing hardware | ✓Vendor-agnostic (Cisco Meraki, HPE Aruba, Ruckus, UniFi) or the £69 Purple Hub | ✓Broad multi-vendor access point support |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –GDPR and SOC 2 Type 2; not ISO 27001 |
| Published pricing | ✓Public pricing calculator and self-serve plan comparison | ✕Sales-gated, not published |
| Free plan | ✓Free Connect tier - ideal for one venue | ✕30-day trial only, no permanent free tier |
See how the switch from Cloud4Wi works on your setup.
Just getting started? Purple is free to begin
You do not need a separate tool for a single venue. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for one location. Need hardware? Add the plug-and-play Purple Hub for a one-off £69, no engineer required. Move up to Capture and Engage for analytics and marketing automation as you grow. One platform, from your first venue to your fiftieth.
Frequently asked
Can Purple replace Cloud4Wi mid-contract?
Yes. Purple runs as a cloud overlay on existing access points, so there is no hardware migration - the switch typically takes two to four weeks for large multi-site deployments, including captive portal design parity and data export from Cloud4Wi.
Does Cloud4Wi support iPSK / identity PSK?
Cloud4Wi offers iPSK through its Cisco Meraki integration, so it is tied to that vendor. Purple’s iPSK is vendor-agnostic and powers Purple Multi-Tenant WiFi across Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and Ubiquiti UniFi.
What does Purple give you beyond guest-WiFi marketing?
On top of the branded captive portal and location analytics, Purple adds staff WiFi with passwordless WPA2/3-Enterprise, iPSK multi-tenant networks, WiFi-triggered email and SMS through Purple Engage, and enterprise-grade compliance (ISO 27001, GDPR, CCPA, B Corp). It works for a single venue and scales to a whole estate on the same platform.
Is Purple worth it for just one venue?
Yes. Purple Connect is free guest WiFi - a branded captive portal, data capture and the Purple App - ideal for a single location. Add the plug-and-play Purple Hub for a one-off £69 if you need hardware, and move up to Capture and Engage for analytics and marketing automation whenever you are ready.
Where Purple beats Cloud4Wi
See the product hub and the industries where teams pick Purple over Cloud4Wi.