Guest WiFi’s Old Dilemma is Over. The New Choice is Yours.

For years, providing Guest WiFi has been a balancing act of bad options. On one side, you had open networks with a shared password—easy for users, but a security nightmare riddled with legal risks for you. On the other hand, you had the captive portal: a friction-filled gateway that, despite its data-gathering benefits, created a frustrating experience for visitors, made even worse by modern privacy features like MAC address randomization.

It was a constant trade-off between insecurity and inconvenience.

At Purple, we believe that era is over. We are moving our customers to a new standard where the experience is both secure and seamless by default. Our SecurePass technology, delivered through the Purple ConneX app, eliminates the old dilemma entirely. Military-grade security and a frictionless user connection are now the baseline.

With that problem solved, a new, more strategic choice emerges. The question is no longer about compromise; it’s about intent. The real decision is: who do you want to connect with?

The new choice: maximum engagement or maximum reach?

With a secure, seamless foundation in place, you can now decide on your primary goal. Do you want to focus on building deep, direct relationships with a high-intent audience, or do you want to maximize the sheer number of verified people connecting seamlessly in your venue?

Path 1: Maximize first-party data & direct engagement

This strategy centers on building a direct relationship with your visitors. By leveraging SecurePass with the Purple ConneX app, you create a dedicated, branded ecosystem for your audience. While the connection is seamless for the user, it provides you with opportunities for direct, consent-based engagement.

• High-Intent Data: When a user connects via ConneX and chooses to share their data, it’s a powerful signal of intent. This gives you a clean, highly valuable list of contacts who are genuinely interested in your brand.
• Direct Engagement Channel: The ConneX app serves as a direct line to your customers, enabling you to send targeted offers, conduct surveys, and build loyalty without getting lost in a crowded email inbox.

This path is ideal for marketing-focused businesses such as retailers, hotels, and restaurants, where deep customer understanding is key to driving revenue and repeat visits.

Primary Goal - Build a rich database of high-intent, first-party data for direct engagement.

Technology - SecurePass with the Purple ConneX app

User Base - Visitors who download the ConneX app can interact with your venue.

Best For - Retail, hospitality, attractions, and venues focused on marketing and loyalty.

Path 2: Maximize connections & overall reach

What if your top priority is simply to get as many people as possible online with zero friction, while maintaining full legal and security compliance? This is the strategy for maximum reach. You start with the same SecurePass foundation but add another powerful layer: seamless onboarding for OpenRoaming and Telco subscribers.

• Massive, Verified Audience: By enabling OpenRoaming and carrier agreements, you instantly open your network to millions of users who can connect automatically and securely. Their home provider has already verified their identity, so you are legally covered with no effort on your part.
• Ultimate Convenience: For the visitor, it’s magic. They walk into your venue, and their phone just works. There is no app to download or form to fill out. It is the ultimate in-venue convenience, perfect for enabling access to digital services such as boarding passes, venue apps, or payment systems.

This path is perfect for environments where connectivity is a critical utility. Airports, stadiums, transportation hubs, and smart cities can provide a world-class digital experience for everyone, not just a select group.

Primary Goal - Maximize the number of secure, verified connections for the broadest possible audience.

Technology - SecurePass with OpenRoaming and Telco Integrations

User Base - Your direct ConneX users plus millions of subscribers from global carriers and OpenRoaming partners.

Best For - Airports, transportation hubs, stadiums, large public venues, and smart cities.

Your venue, your strategy, your choice

The old, painful compromises of Guest WiFi are a thing of the past. Every Purple solution is built on a secure, seamless foundation. The only decision you need to make is how wide you want to open the door.

Do you focus on building a deep, direct relationship with your most engaged customers, or do you extend a seamless welcome to every visitor who walks through your doors? Both are powerful strategies, and the right one depends entirely on your business goals.

The choice is no longer about what you have to give up. It’s about what you want to achieve.

So, what will it be?

Ready to design the perfect WiFi strategy for your venue? Speak to one of our experts today, and let’s get started.