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Unified commerce: Retail survival through complete personalization

Unified commerce: Retail survival through complete personalization

The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely

Digital transformation in retail: From omnichannel to unified commerce

Digital transformation in retail: From omnichannel to unified commerce

Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently

Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso

Digital Health: The benefits of optimizing patient journeys

Digital Health: The benefits of optimizing patient journeys

The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the

What are Indoor Location Services? Updated for 2023

What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies.

Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar

Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar

Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable pro

5 benefits of WiFi Sponsorship you don't get with traditional advertising channels

5 benefits of WiFi Sponsorship you don't get with traditional advertising channels

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues

How SMB Businesses can Benefit from CRM Software

How SMB Businesses can Benefit from CRM Software

Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer

Cybersecurity - How Your Business Website's Security Affects SEO Performance

Cybersecurity - How Your Business Website's Security Affects SEO Performance

Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?

6 Ways to ensure data security in remote work environments

6 Ways to ensure data security in remote work environments

The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from

Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social me

Purple introduces customer Revenue Share Program

Purple introduces customer Revenue Share Program

Improving customer engagement and increasing revenue has always been at the forefront of any marketeer's mind, but how often do these methods last before a new

All the Benefits of Healthcare CRM

All the Benefits of Healthcare CRM

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs.

iCloud+ Private Relay - An introduction to Apple's new privacy service

iCloud+ Private Relay - An introduction to Apple's new privacy service

Starting in iOS 15, iPadOS 15, and macOS Monterey, Apple has introduced a new feature as part of their paid iCloud (now iCloud+) subscription service, called iC

Captive portals: What are they for, and how do they work? (Updated for 2023)

Captive portals: What are they for, and how do they work? (Updated for 2023)

Find out what captive portals are, how they work, data they can collect and the benefits to your business. What is a captive portal? The primary purpose of a