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Why Customer Complaints Are Good For Your Business

Why Customer Complaints Are Good For Your Business

Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a

The history of customer surveys

The history of customer surveys

In this blog, we'll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren't

Purple partners with U.S. based Exit Design

Purple partners with U.S. based Exit Design

Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex org

Evolving your primary data collection techniques to prepare for a cookieless world

Evolving your primary data collection techniques to prepare for a cookieless world

What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct sour

Information Security: Why is it so important?

Information Security: Why is it so important?

“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them.

How to A/B test your online world and your offline physical space

How to A/B test your online world and your offline physical space

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts

Location Analytics & Services: How they can increase revenue

Location Analytics & Services: How they can increase revenue

The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a

Legal Requirements for Occupancy in the UK

Legal Requirements for Occupancy in the UK

Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on

Effective SaaS marketing ideas to try in 2021 (with examples)

Effective SaaS marketing ideas to try in 2021 (with examples)

The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.

Automating your visitor count, achieving 98% people counting accuracy

Automating your visitor count, achieving 98% people counting accuracy

Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members

Analytics for physical spaces, really?

Analytics for physical spaces, really?

Imagine we're sat having a beer together and I'm chatting to you about my amazing eCommerce business, you're naturally curious of course, and ask about how many

The role of mobile wayfinding apps on College Campuses

The role of mobile wayfinding apps on College Campuses

What is Campus Wayfinding Campus wayfinding is a system designed to help users navigate campus environments. It's a solution for students, faculty, and visitors

Purple and Aruba collaborate to enhance Aruba Instant On offering

Purple and Aruba collaborate to enhance Aruba Instant On offering

Purple is excited to further its partnership with Aruba, with support for Aruba Instant On.  Designed with small businesses in mind, Aruba Instant On is as

The History of Wayfinding

The History of Wayfinding

Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future.  Wayfinding, albeit in it

How big data is being used to boost sales and marketing

How big data is being used to boost sales and marketing

Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision making.