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WiFi proximity marketing: Strategies and how they work

WiFi proximity marketing: Strategies and how they work

What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in

8 Best SaaS Marketing Tools and Platforms for 2021

8 Best SaaS Marketing Tools and Platforms for 2021

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers

Top 30 healthcare blogs to stay up to date in 2021

Top 30 healthcare blogs to stay up to date in 2021

With the healthcare industry moving faster than we've ever known it can be difficult to keep up to date and have the most relevant information. Below we have

Croydon Health Services NHS Trust launches CHS Maps to benefit patient experience

Croydon Health Services NHS Trust launches CHS Maps to benefit patient experience

Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country's first interactive mapping service.

Healthcare News: Top 3 ranked U.S. hospitals 2021 and more

Healthcare News: Top 3 ranked U.S. hospitals 2021 and more

In July 2021 U.S. News released their annual Honors Roll for the top 20 rated U.S. hospitals, and in this blog, we'll show you the honors roll top 3, what they'

Why VCU Health chose Purple Wayfinding to improve patient and visitor experiences

Why VCU Health chose Purple Wayfinding to improve patient and visitor experiences

Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus

The History of Patient Experience

The History of Patient Experience

Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual physicians. As populations grow and we start to live longer,

Why Customer Complaints Are Good For Your Business

Why Customer Complaints Are Good For Your Business

Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a

The history of customer surveys

The history of customer surveys

In this blog, we'll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren't

Purple partners with U.S. based Exit Design

Purple partners with U.S. based Exit Design

Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex org

Evolving your primary data collection techniques to prepare for a cookieless world

Evolving your primary data collection techniques to prepare for a cookieless world

What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct sour

Information Security: Why is it so important?

Information Security: Why is it so important?

“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them.

How to A/B test your online world and your offline physical space

How to A/B test your online world and your offline physical space

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts

Location Analytics & Services: How they can increase revenue

Location Analytics & Services: How they can increase revenue

The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a

Legal Requirements for Occupancy in the UK

Legal Requirements for Occupancy in the UK

Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on