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Resources

Welcome to our resources hub! Here, you’ll find a wealth of thought leadership articles and insightful content, including useful information around Guest WiFi and Interactive Maps. So, what are you waiting for? Let’s dive in!

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The digital divide in 2025: Why connectivity is the new civil rights issue
28/10/25

The digital divide in 2025: Why connectivity is the new civil rights issue

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Getting Personal with Purple's CEO, Gavin Wheeldon
15/5/19
9/11/23

Getting Personal with Purple's CEO, Gavin Wheeldon

I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
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Farmacorp sign WiFi analytics and engagement renewal with Purple
15/3/19
9/11/23

Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
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Walmart Canada elevate the in-store customer experience with Purple WiFi
4/2/19
9/11/23

Walmart Canada elevate the in-store customer experience with Purple WiFi

Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400
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We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
29/1/19
6/1/23

We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.

Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know
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What does 5G mean for WiFi?
29/1/19
21/5/21

What does 5G mean for WiFi?

5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus
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How to increase customer footfall
11/12/18
9/11/23

How to increase customer footfall

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1
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Tracking customer footfall: How can I track customer footfall?
6/12/18
9/11/23

Tracking customer footfall: How can I track customer footfall?

There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector,
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How to increase app downloads
4/12/18
9/11/23

How to increase app downloads

Congratulations! You've built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on.
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McDonald's record a sharp increase in app downloads following the installation of WiFi analytics
29/7/18
9/11/23

McDonald's record a sharp increase in app downloads following the installation of WiFi analytics

McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants location
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Deliveroo partners with Purple to deliver more than just food
28/4/18
9/6/22

Deliveroo partners with Purple to deliver more than just food

Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday
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Engage with your visitors through the power of Webhooks
12/1/18
9/11/23

Engage with your visitors through the power of Webhooks

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced
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Purple's WiFi and analytics solution - McDonald's is lovin' it
10/1/18
9/11/23

Purple's WiFi and analytics solution - McDonald's is lovin' it

Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three
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6 ways to get more TripAdvisor reviews
13/11/17
1/9/23

6 ways to get more TripAdvisor reviews

Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people
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nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi
30/9/17
9/11/23

nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi

nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.
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NHS WiFi: A straightforward procedure with Purple
14/7/17
9/11/23

NHS WiFi: A straightforward procedure with Purple

In 2015, Jeremy Hunt declared that all NHS buildings across England would be provided with free WiFi in a bid to improve services and reduce costs. Fast forward
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