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Resources

Welcome to our resources hub! Here, you’ll find a wealth of thought leadership articles and insightful content, including useful information around Guest WiFi and Interactive Maps. So, what are you waiting for? Let’s dive in!

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Newcastle’s Digital Revolution: How Secure Public WiFi is Driving Inclusion and Economic Growth
26/11/25

Newcastle’s Digital Revolution: How Secure Public WiFi is Driving Inclusion and Economic Growth

Purple is focused on creating a world where connectivity is seamless, secure, and available everywhere. Our recent webinar broke down exactly how the city of Newcastle Upon Tyne is leading this transformation through a landmark public-private partnership.
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What's the difference between a WAN and a LAN?
14/7/19
23/2/24

What's the difference between a WAN and a LAN?

WAN vs LAN WAN is a Wide Area Network. LAN is a Local Area Network. The main difference between WAN and LAN is their geographic coverage and inherent network
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Purple training: What's new?
1/7/19
9/11/23

Purple training: What's new?

Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes
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Improve your guest WiFi access journey with social login
23/6/19
1/9/23

Improve your guest WiFi access journey with social login

Social login capabilities on captive portals are a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter
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Why you should start a company running club
9/6/19
9/11/23

Why you should start a company running club

If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear.
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Purple Support - Introducing Live Chat
9/6/19
9/11/23

Purple Support - Introducing Live Chat

Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you?
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What is WiFi analytics and why is it important for your business?
21/5/19
9/11/23

What is WiFi analytics and why is it important for your business?

Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
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Methods of capturing customer data: What is the best way to capture customer data in-store?
20/5/19
9/11/23

Methods of capturing customer data: What is the best way to capture customer data in-store?

In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey.
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Getting Personal with Purple's CEO, Gavin Wheeldon
15/5/19
9/11/23

Getting Personal with Purple's CEO, Gavin Wheeldon

I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
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Farmacorp sign WiFi analytics and engagement renewal with Purple
15/3/19
9/11/23

Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
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Walmart Canada elevate the in-store customer experience with Purple WiFi
4/2/19
9/11/23

Walmart Canada elevate the in-store customer experience with Purple WiFi

Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400
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We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
29/1/19
6/1/23

We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.

Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know
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What does 5G mean for WiFi?
29/1/19
21/5/21

What does 5G mean for WiFi?

5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus
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How to increase customer footfall
11/12/18
9/11/23

How to increase customer footfall

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1
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Tracking customer footfall: How can I track customer footfall?
6/12/18
9/11/23

Tracking customer footfall: How can I track customer footfall?

There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector,
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How to increase app downloads
4/12/18
9/11/23

How to increase app downloads

Congratulations! You've built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on.
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