Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.
Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social me
Purple introduces customer Revenue Share Program
Improving customer engagement and increasing revenue has always been at the forefront of any marketeer's mind, but how often do these methods last before a new
All the Benefits of Healthcare CRM
Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs.
iCloud+ Private Relay - An introduction to Apple's new privacy service
Starting in iOS 15, iPadOS 15, and macOS Monterey, Apple has introduced a new feature as part of their paid iCloud (now iCloud+) subscription service, called iC
Captive portals: What are they for, and how do they work? (Updated for 2023)
Find out what captive portals are, how they work, data they can collect and the benefits to your business. What is a captive portal? The primary purpose of a
WiFi proximity marketing: Strategies and how they work
What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in
8 Best SaaS Marketing Tools and Platforms for 2021
There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers
Top 30 healthcare blogs to stay up to date in 2021
With the healthcare industry moving faster than we've ever known it can be difficult to keep up to date and have the most relevant information. Below we have
Croydon Health Services NHS Trust launches CHS Maps to benefit patient experience
Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country's first interactive mapping service.
Healthcare News: Top 3 ranked U.S. hospitals 2021 and more
In July 2021 U.S. News released their annual Honors Roll for the top 20 rated U.S. hospitals, and in this blog, we'll show you the honors roll top 3, what they'
Why VCU Health chose Purple Wayfinding to improve patient and visitor experiences
Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus
The History of Patient Experience
Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual physicians. As populations grow and we start to live longer,
Why Customer Complaints Are Good For Your Business
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a
The history of customer surveys
In this blog, we'll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren't
Purple partners with U.S. based Exit Design
Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex org
Evolving your primary data collection techniques to prepare for a cookieless world
What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct sour
Information Security: Why is it so important?
“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them.
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts
