Blog

Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.

We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.

We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.

Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know

29 January 2019
How to increase customer footfall

How to increase customer footfall

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1

11 December 2018
How to increase customer footfall

How to increase customer footfall

Online e-commerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, e-commerce retail sales are expected to reach 4.1

11 December 2018
Tracking customer footfall: How can I track customer footfall?

Tracking customer footfall: How can I track customer footfall?

There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector,

6 December 2018
Tracking customer footfall: How can I track customer footfall?

Tracking customer footfall: How can I track customer footfall?

There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularly within the retail sector,

6 December 2018
How to increase app downloads

How to increase app downloads

Congratulations! You've built a mobile app. You truly love your app's icon, and design, and it works flawlessly on all the devices which you tested it on.

4 December 2018
How to increase app downloads

How to increase app downloads

Congratulations! You've built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on.

4 December 2018
McDonald's record a sharp increase in app downloads following the installation of WiFi analytics

McDonald's record a sharp increase in app downloads following the installation of WiFi analytics

McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations

29 July 2018
McDonald's record a sharp increase in app downloads following the installation of WiFi analytics

McDonald's record a sharp increase in app downloads following the installation of WiFi analytics

McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants location

29 July 2018
Deliveroo partners with Purple to deliver more than just food

Deliveroo partners with Purple to deliver more than just food

Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday

28 April 2018
Deliveroo partners with Purple to deliver more than just food

Deliveroo partners with Purple to deliver more than just food

Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday

28 April 2018
Engage with your visitors through the power of Webhooks

Engage with your visitors through the power of Webhooks

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced

12 January 2018
Engage with your visitors through the power of Webhooks

Engage with your visitors through the power of Webhooks

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced

12 January 2018
Purple's WiFi and analytics solution - McDonald's is lovin' it

Purple's WiFi and analytics solution - McDonald's is lovin' it

Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three

10 January 2018
Purple's WiFi and analytics solution - McDonald's is lovin' it

Purple's WiFi and analytics solution - McDonald's is lovin' it

Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three

10 January 2018
6 ways to get more TripAdvisor reviews

6 ways to get more TripAdvisor reviews

Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people

13 November 2017
6 ways to get more TripAdvisor reviews

6 ways to get more TripAdvisor reviews

Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people

13 November 2017
nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi

nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi

nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.

30 September 2017