Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.

We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know

How to increase customer footfall
Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1

How to increase customer footfall
Online e-commerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, e-commerce retail sales are expected to reach 4.1

Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector,

Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularly within the retail sector,

How to increase app downloads
Congratulations! You've built a mobile app. You truly love your app's icon, and design, and it works flawlessly on all the devices which you tested it on.

How to increase app downloads
Congratulations! You've built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on.

McDonald's record a sharp increase in app downloads following the installation of WiFi analytics
McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations

McDonald's record a sharp increase in app downloads following the installation of WiFi analytics
McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants location

Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday

Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday

Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced

Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced

Purple's WiFi and analytics solution - McDonald's is lovin' it
Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three

Purple's WiFi and analytics solution - McDonald's is lovin' it
Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three

6 ways to get more TripAdvisor reviews
Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people

6 ways to get more TripAdvisor reviews
Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people

nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi
nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers.



