Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.
The world's strictest data protection laws and how the Purple Platform can enable you to comply
What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the
Purple welcomes Palm Beach International Airport as a new business partner
Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travelers that will inform PBI of
Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how
What is promotional marketing?: Defined, informed, and strategized
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to
Asset Tracking: What is it, how does it work, and what are the benefits?
The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of
Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency
95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will
The power of customer surveys in fashion retail
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not
Unified commerce: Retail survival through complete personalization
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely
Digital transformation in retail: From omnichannel to unified commerce
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently
Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience
Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso
Digital Health: The benefits of optimizing patient journeys
The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies.
Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar
Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable pro
5 benefits of WiFi Sponsorship you don't get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues
How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer
Cybersecurity - How Your Business Website's Security Affects SEO Performance
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?
6 Ways to ensure data security in remote work environments
The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from
