Blog

The digital divide in 2025: Why connectivity is the new civil rights issue

The great WiFi myth: do extra SSIDs really slow you down?

Uncover the truth behind SSIDs and what's really impacting your network speed. Discover more by reading our blog, or listening to the podcast!

Minnesota United FC leverages Purple’s Guest WiFi to enhance fan experience

Purple partners with Minnesota United FC to provide its Guest WiFi solution at Allianz Field, capturing valuable fan data during a historic, highly-attended match. The solution enabled the club to create a blueprint for more effective fan engagement with customized offers and resonant content, building loyalty one Wi-Fi connection at a time.

Unlocking fan insights with stadium data: A guide for modern venues

Discover how to transform everyday interactions into valuable fan insights by collecting and using the right stadium data. Learn how a connected data system can help you create a more personal experience and run your venue more efficiently.

Built for more: A case for versatility in event strategy

Learn how a diverse event strategy is essential for venue management and stadium operations. Discover the importance of a multi-purpose approach to maximize revenue and keep your venue thriving all year round.

Purple joins Google Cloud Marketplace

Turn existing Cloud credits into customer insights with Purple Guest WiFi — now available on Google Cloud Marketplace!

What is first-party data?

In an era of AI, many marketers turning their attention to first-party data — and for good reason! Learn what first-party data is, and why it's the answer to overcoming AI data dread, with our guide.

What is customer insight?

With the rise of zero-click searches, it can be hard to truly understand your customers. Here’s how to harness first-party data through Guest WiFi and transform every visitor into actionable insights.

How to get feedback from customers

How can you get valuable customer insights without getting in the way of their experience? Discover practical ways to collect in-person feedback without annoying your guests.

Free Guest WiFi: Win amidst industry disruption with Purple Connect

Industry disruption is unavoidable — especially for service providers and resellers. Learn how to win amidst the disruption with our free Guest WiFi, Connect.

Purple unveils new solution packs to streamline affordable, tailored Guest WiFi and Maps solutions

The new approach consolidates Purple's existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.

Why on Earth would a SaaS business want to be a B Corp?

In the summer of 2024, Purple became B Corp certified, joining the 9,500+ global businesses and 2,500+ UK businesses that have earned the badge of sustainability

What is Blue Dot Navigation?

Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you've likely used Blue Dot navigation

What is Bandwidth Management?

Bandwidth management is a process to optimize and distribute a network's internet bandwidth. This helps businesses allocate bandwidth to important operations

Capturing Emails Through Your Guest WiFi

WiFi email capture allows you to exchange guest WiFi access for a user's email address. How to Capture Emails Using Your Guest WiFi One way to capture emails is

MAC Randomization in Public and Enterprise Networks

Public Wi-Fi and iOS 18 For businesses and IT teams, a notable change in the iOS 18 update is the implementation of MAC address randomization.

MAC Randomization Concerns

Disruption of Device Tracking Without MAC randomization, individual devices will broadcast a single unique MAC address which can be monitored and allow business

Bandwidth Management Tips

Bandwidth Usage in Guest Networks Streaming, social media, and browsing are common activities on guest WiFi networks. Some guests also use bandwidth to download