Richard Ellor
Articles by Richard Ellor
Why retailers should utilise reward programmes to enhance customer loyalty
Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-COVID environment where consumers a
Purple welcomes Palm Beach International Airport as a new business partner
Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travellers that will inform PBI of
Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time, creating brand loyalty and recognition. In this blog, we're going to cover how
What is promotional marketing?: Defined, informed, and strategised
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to
Asset Tracking: What is it, how does it work, and what are the benefits?
The world of digital technology as we know it moves incredibly fast. As organisations adopt new equipment to optimise their practices, not keeping track of
Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency
95% of hospitals are planning to increase their utilisation of real-time locating technology. By implementing additional solutions, healthcare facilities will
The power of customer surveys in fashion retail
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not
Unified commerce: Retail survival through complete personalisation
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely
Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience
Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso
Digital Health: The benefits of optimising patient journeys
The realisation of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies.
5 benefits of WiFi Sponsorship you don't get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues
How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitisation, in part fuelled by COVID, and increasingly fragmented customer journeys, customer relationships offer
Cybersecurity - How Your Business Website's Security Affects SEO Performance
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?
6 Ways to ensure data security in remote work environments
The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from
Purple Sponsorship Programme: How can brands advertise on guest WiFi access journeys?
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social me
Purple introduces customer Revenue Share Programme
Improving customer engagement and increasing revenue has always been at the forefront of any marketeer's mind, but how often do these methods last before a new
